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I am an AI-focused UX design leader with over 10 years of experience creating data-driven, human-centered experiences for both B2B and B2C products. I specialize in integrating machine learning and generative AI capabilities into product strategy and user experiences to enhance engagement, efficiency, and revenue. Throughout my career, I have successfully scaled design systems, mentored design teams, and driven significant business outcomes such as improving AI-assisted customer service agent efficiency by 20%, achieving a 145% year-over-year increase in active users, and securing over US $8 million in new contract wins.…I am an AI-focused UX design leader with over 10 years of experience creating data-driven, human-centered experiences for both B2B and B2C products. I specialize in integrating machine learning and generative AI capabilities into product strategy and user experiences to enhance engagement, efficiency, and revenue. Throughout my career, I have successfully scaled design systems, mentored design teams, and driven significant business outcomes such as improving AI-assisted customer service agent efficiency by 20%, achieving a 145% year-over-year increase in active users, and securing over US $8 million in new contract wins.

Chen Chen

UX Designer, Product Designer, Creative Director, +4

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I am an AI-focused UX design leader with over 10 years of experience creating data-driven, human-centered experiences for both B2B and B2C products. I specialize in integrating machine learning and generative AI capabilities into product strategy and user experiences to enhance engagement, efficiency, and revenue. Throughout my career, I have successfully scaled design systems, mentored design teams, and driven significant business outcomes such as improving AI-assisted customer service agent efficiency by 20%, achieving a 145% year-over-year increase in active users, and securing over US $8 million in new contract wins.…I am an AI-focused UX design leader with over 10 years of experience creating data-driven, human-centered experiences for both B2B and B2C products. I specialize in integrating machine learning and generative AI capabilities into product strategy and user experiences to enhance engagement, efficiency, and revenue. Throughout my career, I have successfully scaled design systems, mentored design teams, and driven significant business outcomes such as improving AI-assisted customer service agent efficiency by 20%, achieving a 145% year-over-year increase in active users, and securing over US $8 million in new contract wins.

Available to hire

I am an AI-focused UX design leader with over 10 years of experience creating data-driven, human-centered experiences for both B2B and B2C products. I specialize in integrating machine learning and generative AI capabilities into product strategy and user experiences to enhance engagement, efficiency, and revenue.

Throughout my career, I have successfully scaled design systems, mentored design teams, and driven significant business outcomes such as improving AI-assisted customer service agent efficiency by 20%, achieving a 145% year-over-year increase in active users, and securing over US $8 million in new contract wins.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Principal UX Designer at SP Group

June 30, 2025 - August 11, 2025

Led the UX strategy for a generative-AI customer service platform, collaborating with machine-learning engineers to integrate large-language-model retrieval into agent workflows, resulting in a 20% efficiency improvement for customer service agents. Directed UX efforts for an AI-driven and IoT platform across 32 commercial and industrial buildings supporting Singapore's smart city initiatives, achieving a 145% year-over-year increase in daily active users and boosting user engagement by 24.3%. Drove over $8 million in new and renewal contract wins with compelling UX solutions. Built and scaled a design system adopted by 4 product squads, reducing design-development inconsistencies by 50% and accelerating release velocity. Mentored senior designers and aligned cross-functional teams on AI roadmaps and sprint priorities for sustainability tools.

Senior Product Designer at Grab (GrabHealth | Good Doctor)

November 30, 2022 - August 11, 2025

Spearheaded multiple AI initiatives including an AI chatbot, intelligent medicine-reminder feature, and AI personal health-doctor assistant, partnering with data scientists to leverage predictive analytics. Led end-to-end UX improvements including homepage revamp and product flow, achieving a 14.4% increase in monthly transacting users. Facilitated design sprints and agile rituals, mentored designers on data-driven methods, and conducted usability testing across Indonesia and Thailand to identify pain points.

UI/UX Designer & Project Lead at Monstar Lab

November 30, 2020 - August 11, 2025

Led the Resorts World Sentosa project designing an AI assistant integrated into the RWS Japan app to enhance visitor engagement through conversational-design patterns. Directed digital experience strategy for Gardens by the Bay app based on qualitative research with visitors from 12 countries, redesigning UI/UX to include AR navigation, dynamic pricing, online ticketing, reservations, and itinerary planning, which increased key feature usage by 35% and average session time by 28%. Introduced engaging in-park AR and GPS-linked game features to boost session time.

Design Lead at Brightoil Marine Online

July 31, 2019 - August 11, 2025

Spearheaded digital transformation of a legacy marine-logistics platform by integrating AI into shipping workflows, enhancing operational transparency and embedding predictive analytics for fuel and route optimisation. Led end-to-end revamp of web and mobile platforms, streamlining user journeys and modernizing UX/UI, resulting in a 30% reduction in task completion time. Directed cross-functional design efforts including wireframes, prototypes, and branding guidelines. Built and rolled out UX training frameworks that increased UX adoption among non-design teams by 95%. Mentored designers and aligned UX improvements with commercial goals.

Design & Product Director at jubaopen365.com (Fintech startup)

January 31, 2018 - August 11, 2025

Built and managed full product and design teams from the ground up. Led partnerships with major hospital groups, including Aier Eye Hospital and Jiamei Dental. Directed product research, user data analysis, brand development, and design execution.

UX & UI Designer at Various Roles

December 31, 2016 - August 11, 2025

Led the design for the Breadtrip app, recognized multiple times by the App Store. Delivered UX/UI solutions for Android/iOS and blog platforms at Innovation Works.

Principal UX Designer at SP Group

June 1, 2025 - August 11, 2025

Led the UX strategy for a generative-AI customer service platform, collaborating with machine-learning engineers to integrate large-language-model retrieval that improved agent efficiency by 20%. Led UX for the AI-driven IoT platform GET across 32 buildings in Singapore, achieving a 145% year-over-year increase in daily active users and a 24.3% boost in user engagement. Designed compelling, data-driven UX solutions contributing to $8M+ in new and renewal contracts. Built and scaled a design system adopted by 4 product squads, reducing inconsistencies by 50% and accelerating release velocity. Mentored senior designers and aligned cross-functional stakeholders on AI roadmaps and sprint priorities focused on sustainability dashboards, alerts, and reporting tools.

Senior Product Designer at Grab (GrabHealth | Good Doctor)

November 1, 2022 - August 11, 2025

Spearheaded multiple AI initiatives including an AI chatbot, intelligent medicine-reminder feature, and AI personal health-doctor assistant in partnership with data scientists to leverage predictive analytics. Led UX improvements for GrabHealth resulting in a 14.4% increase in monthly transacting users. Facilitated design sprints, mentored designers on data-driven methods, and analysed funnel metrics to reduce drop-offs. Conducted usability testing across Indonesia and Thailand applying behavioral insights to resolve pain points.

UI/UX Designer & Project Lead at Monstar Lab

November 1, 2020 - August 11, 2025

Led the Resorts World Sentosa project designing an AI assistant integrated into the RWS Japan app to enhance visitor engagement using conversational design. Directed digital experience strategy for the Gardens by the Bay app with qualitative research from 12 countries, introducing AR navigation, dynamic pricing, ticketing, and itinerary planning; increased feature usage by 35% and session time by 28%. Innovated engaging in-park AR and GPS-linked games to enrich visitor experience.

Design Lead at Brightoil Marine Online

July 1, 2019 - August 11, 2025

Led digital transformation of a legacy marine-logistics platform by embedding AI for fuel and route optimization to improve transparency and traceability. Revamped web and mobile platforms, reducing task completion time by 30% through streamlined user journeys and modernized UX/UI. Directed cross-functional design execution ensuring alignment with engineering and product teams. Developed internal UX training frameworks increasing UX adoption by 95% and elevated design literacy organization-wide. Mentored designers and collaborated to align user experience with commercial goals.

Design & Product Director at jubaopen365.com (Fintech startup)

January 1, 2018 - August 11, 2025

Built and managed the full product and design team from the ground up. Led strategic partnerships with hospital groups including Aier Eye Hospital and Jiamei Dental. Directed product research, user data analysis, brand development, and design execution to drive growth and product success.

UX & UI Designer at Various Roles (Breadtrip, Innovation Works)

January 1, 2016 - August 11, 2025

Led design for the Breadtrip app, recognized multiple times by the App Store. Delivered UX/UI for Android/iOS and blog platforms at Innovation Works.