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I’m Fatima Ezzahra AMRI, a Creative Director and Brand Designer who helps businesses turn standout ideas into brand identities people genuinely remember. Over the past 8+ years, I’ve guided projects from concept through completion—bringing together strategy, visual storytelling, and design systems that feel both distinctive and practical. I’ve worked across beauty, fashion, interiors/wellness, and e-commerce, supporting end-to-end brand building like logo and identity development, marketing assets, and social media campaign visuals. From leading rebrands to crafting cohesive guidelines, I enjoy creating creative direction that strengthens brand positioning, improves audience engagement, and supports sustainable growth.…I’m Fatima Ezzahra AMRI, a Creative Director and Brand Designer who helps businesses turn standout ideas into brand identities people genuinely remember. Over the past 8+ years, I’ve guided projects from concept through completion—bringing together strategy, visual storytelling, and design systems that feel both distinctive and practical. I’ve worked across beauty, fashion, interiors/wellness, and e-commerce, supporting end-to-end brand building like logo and identity development, marketing assets, and social media campaign visuals. From leading rebrands to crafting cohesive guidelines, I enjoy creating creative direction that strengthens brand positioning, improves audience engagement, and supports sustainable growth.

Fatima Ezzahra AMRI

Brand Designer, Creative Director, Art Director, +6

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I’m Fatima Ezzahra AMRI, a Creative Director and Brand Designer who helps businesses turn standout ideas into brand identities people genuinely remember. Over the past 8+ years, I’ve guided projects from concept through completion—bringing together strategy, visual storytelling, and design systems that feel both distinctive and practical. I’ve worked across beauty, fashion, interiors/wellness, and e-commerce, supporting end-to-end brand building like logo and identity development, marketing assets, and social media campaign visuals. From leading rebrands to crafting cohesive guidelines, I enjoy creating creative direction that strengthens brand positioning, improves audience engagement, and supports sustainable growth.…I’m Fatima Ezzahra AMRI, a Creative Director and Brand Designer who helps businesses turn standout ideas into brand identities people genuinely remember. Over the past 8+ years, I’ve guided projects from concept through completion—bringing together strategy, visual storytelling, and design systems that feel both distinctive and practical. I’ve worked across beauty, fashion, interiors/wellness, and e-commerce, supporting end-to-end brand building like logo and identity development, marketing assets, and social media campaign visuals. From leading rebrands to crafting cohesive guidelines, I enjoy creating creative direction that strengthens brand positioning, improves audience engagement, and supports sustainable growth.

Available to hire

I’m Fatima Ezzahra AMRI, a Creative Director and Brand Designer who helps businesses turn standout ideas into brand identities people genuinely remember. Over the past 8+ years, I’ve guided projects from concept through completion—bringing together strategy, visual storytelling, and design systems that feel both distinctive and practical.

I’ve worked across beauty, fashion, interiors/wellness, and e-commerce, supporting end-to-end brand building like logo and identity development, marketing assets, and social media campaign visuals. From leading rebrands to crafting cohesive guidelines, I enjoy creating creative direction that strengthens brand positioning, improves audience engagement, and supports sustainable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Turkish

Fluent

French

Advanced

Arabic

Fluent

Work Experience

Brand Designer (Freelance) at Myth Agency UK

January 1, 2023 - January 1, 2025

Worked closely with a UK-based creative studio to deliver branding solutions for clients in fashion, interiors, and wellness. Developed creative assets, brand identity systems, and campaign visuals while maintaining high aesthetic and practical quality. Contributed to visual identity and refreshes for multiple UK startups and boutique businesses.

Brand Designer at Organic Marketing, US

January 1, 2023 - January 1, 2026

Designed complete brand systems for e-commerce and service-based businesses across the US market. Delivered logos, color palettes, social templates, and brand guidelines optimized for organic growth on digital platforms. Partnered with marketing teams to align brand visuals with content strategy and performance goals.

Brand Designer at Myth Agency (Freelance), UK

January 1, 2023 - January 1, 2025

Collaborated with a UK-based creative studio to deliver branding solutions for clients in fashion, interior, and wellness. Produced creative assets, brand identity systems, and campaign visuals while maintaining both strong aesthetic quality and deadline-ready practical execution. Contributed to visual identity refreshes for multiple UK startups and boutique businesses.

Brand Designer at Organic Marketing

January 1, 2023 - January 1, 2026

Designed complete brand systems for e-commerce and service-based businesses across the US market. Delivered logos, color palettes, social templates, and brand guidelines optimized for organic growth on digital platforms. Worked with marketing teams to align brand visuals with content strategy and performance goals.

Brand Designer at Myth Agency (Freelance)

January 1, 2023 - January 1, 2025

Collaborated with a UK-based creative studio to deliver branding solutions for clients in fashion, interior, and wellness. Developed creative assets, brand identity systems, and campaign visuals under tight deadlines while maintaining high aesthetic and practical quality. Contributed to visual identity refreshes for multiple UK startups and boutique businesses.

Creative Director & Brand Designer at Your Salon Support

January 1, 2023 - January 1, 2025

Developed brand identities and marketing assets for businesses in Australia’s beauty market. Led visual strategy for social media, campaign design, and client rebranding initiatives to strengthen brand appeal and increase audience engagement. Created professional stationery systems tailored to beauty industry trends. Managed social media and marketing assets to support consistent brand presentation across channels.

Brand Designer at Myth Agency-UK

January 1, 2023 - January 1, 2023

I was responsible for crafting brand identities and marketing collateral for various salon clients, ensuring that their visual presence communicated their unique essence and values effectively. My role involved collaborating with clients to understand their vision and deliver designs that exceeded their expectations.

Brand Strategist at Arta Studios - Australia

January 1, 2023 - October 28, 2025

Worked closely with clients to understand their branding needs, conceptualizing strategies that effectively communicated their unique value propositions. Involved in project management and execution of branding initiatives.

Brand Designer at Myth Agency - UK

January 1, 2022 - October 28, 2025

Collaborated with a team to create comprehensive brand strategies and visual identities for salon clients. Developed design elements, marketing materials, and digital content to enhance brand presence.

Freelance Brand Designer & Creative Director at Self-employed

January 1, 2022 - October 28, 2025

Delivered top-level branding and creative direction to various clients, focusing on design, strategy, and marketing efforts. Worked with diverse sectors in the US, UK, and MENA regions, helping brands establish their visual identities and streamline their content strategies. Successfully developed brand systems and content strategies inspired by leading firms.

Solo Artist at Solo Career

January 1, 2018 - Present

Pursued a solo career including songwriting, recording, and performing live shows worldwide. Produced and released several albums showcasing a blend of hard rock and acoustic styles.

Lead Guitarist and Vocalist at Alter Bridge

January 1, 2004 - Present

Lead guitarist and vocalist for the rock band Alter Bridge. Responsible for writing, arranging, and performing songs, as well as touring internationally and recording multiple albums.