Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a Salesforce Consultant and Developer specialized in OmniStudio, LWC, and Sales Cloud, delivering scalable and automated solutions across telecommunications, insurance, public sector, government, and retail. I am a fast learner, team collaborator, and natural problem solver with a strong eye for UX and a drive to turn complex challenges into clear, high-impact results. My experience includes modernizing telecom workflows, designing customer onboarding flows, and improving insurance quoting systems, always focusing on data integrity and operational efficiency. Throughout my career, I have collaborated with international teams, adapting to time zones and supporting urgent deliveries entirely in English. I have maintained strong version control practices and documentation workflows, mentoring junior analysts and driving certification achievements. My UX and UI foundation ensures every component is functional, intuitive, and user-friendly, contributing effectively to project success and user satisfaction.…I am a Salesforce Consultant and Developer specialized in OmniStudio, LWC, and Sales Cloud, delivering scalable and automated solutions across telecommunications, insurance, public sector, government, and retail. I am a fast learner, team collaborator, and natural problem solver with a strong eye for UX and a drive to turn complex challenges into clear, high-impact results. My experience includes modernizing telecom workflows, designing customer onboarding flows, and improving insurance quoting systems, always focusing on data integrity and operational efficiency. Throughout my career, I have collaborated with international teams, adapting to time zones and supporting urgent deliveries entirely in English. I have maintained strong version control practices and documentation workflows, mentoring junior analysts and driving certification achievements. My UX and UI foundation ensures every component is functional, intuitive, and user-friendly, contributing effectively to project success and user satisfaction.

Efrén Rodríguez Salinas





I am a Salesforce Consultant and Developer specialized in OmniStudio, LWC, and Sales Cloud, delivering scalable and automated solutions across telecommunications, insurance, public sector, government, and retail. I am a fast learner, team collaborator, and natural problem solver with a strong eye for UX and a drive to turn complex challenges into clear, high-impact results. My experience includes modernizing telecom workflows, designing customer onboarding flows, and improving insurance quoting systems, always focusing on data integrity and operational efficiency. Throughout my career, I have collaborated with international teams, adapting to time zones and supporting urgent deliveries entirely in English. I have maintained strong version control practices and documentation workflows, mentoring junior analysts and driving certification achievements. My UX and UI foundation ensures every component is functional, intuitive, and user-friendly, contributing effectively to project success and user satisfaction.…I am a Salesforce Consultant and Developer specialized in OmniStudio, LWC, and Sales Cloud, delivering scalable and automated solutions across telecommunications, insurance, public sector, government, and retail. I am a fast learner, team collaborator, and natural problem solver with a strong eye for UX and a drive to turn complex challenges into clear, high-impact results. My experience includes modernizing telecom workflows, designing customer onboarding flows, and improving insurance quoting systems, always focusing on data integrity and operational efficiency. Throughout my career, I have collaborated with international teams, adapting to time zones and supporting urgent deliveries entirely in English. I have maintained strong version control practices and documentation workflows, mentoring junior analysts and driving certification achievements. My UX and UI foundation ensures every component is functional, intuitive, and user-friendly, contributing effectively to project success and user satisfaction.

Available to hire

I am a Salesforce Consultant and Developer specialized in OmniStudio, LWC, and Sales Cloud, delivering scalable and automated solutions across telecommunications, insurance, public sector, government, and retail. I am a fast learner, team collaborator, and natural problem solver with a strong eye for UX and a drive to turn complex challenges into clear, high-impact results. My experience includes modernizing telecom workflows, designing customer onboarding flows, and improving insurance quoting systems, always focusing on data integrity and operational efficiency.

Throughout my career, I have collaborated with international teams, adapting to time zones and supporting urgent deliveries entirely in English. I have maintained strong version control practices and documentation workflows, mentoring junior analysts and driving certification achievements. My UX and UI foundation ensures every component is functional, intuitive, and user-friendly, contributing effectively to project success and user satisfaction.

Skills

Salesforce

GitHub

Jira

Experience Level

Salesforce

Expert

GitHub

Expert

Jira

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Work Experience

Salesforce Consultant - Deloitte at Deloitte

December 1, 2024 - August 11, 2025

Designed and deployed 3 core OmniScripts with full support including FlexCards, IPs, Data Raptors, and custom fields powering the project’s main service flows. Replaced a 3-day manual approval process with a self-service form, reducing turnaround to less than 15 minutes, achieving time efficiency improvement of 98.96%. Delivered impact at scale benefiting hundreds of thousands of US end-users. Resolved 40+ critical QA bugs maintaining sprint velocity and release quality. Project focus on Public Services Digitization within Sales Cloud.

Senior Salesforce Developer - T S4 Strategy at T S4 Strategy

December 1, 2024 - Present

Specialized in OmniStudio, LWC, and Sales Cloud, delivering scalable automated solutions for telecom, insurance, public sector, government, and retail. Built over 22 LWCs, 11 OmniScripts, 20+ Data Raptor integrations, and 25+ Integration Procedures to implement end-to-end flows across critical business layers. Customized over 30 fields across standard and custom objects to ensure data integrity and rule alignment. Migrated legacy manual processes, achieving a 30% reduction in execution time and operational load. Collaborated on Apex reviews to improve logic and structure without direct coding. Managed versioning via Git in VS Code, deploying between sandboxes and QA environments. Fixed high-priority bugs using ClickUp and Mantis, meeting tight QA deadlines. Documented all modules ensuring full traceability and long-term maintainability.

OmniStudio Developer at NTT DATA

October 1, 2023 - August 11, 2025

Built and maintained over 16 OmniScripts powering core workflows such as quotes, onboarding, and customer management. Designed a COVID-19 intake flow from scratch for vaccination and risk assessment still in use across customer segments. Redesigned the entire insurance quoting process, improving clarity and reducing completion time by over 30%. Configured Lightning Pages, custom objects, fields, permissions, and Integration Procedures aligned with evolving business rules. Performed validations in sandbox and production environments, resolving critical cases via direct Salesforce support ticketing. Participated in Scrum ceremonies, refining stories with the PO and supporting task allocation. Developed components continue serving thousands of agents and policyholders across Mexico through optimized Salesforce interfaces.

UX/UI Designer at Arca Continental, Manjaratucasa, Nuvasoft

September 1, 2019 - August 11, 2025

Led UX/UI design for B2B mobile apps and tools across retail, insurance, consumer goods, and delivery sectors. Designed wireframes, interactive prototypes, and scalable visual systems, reducing onboarding time by up to 30%. Supervised front-end implementation ensuring pixel-perfect UI, brand consistency, and accessibility compliance. Integrated HTML, VS Code, WordPress, and Ionic into design workflow facilitating smooth transition into Salesforce environments. Delivered clear, developer-ready documentation and UI specs, streamlining product implementation. Maintained a user-centered and business-aligned approach resulting in adaptable, consistent, and visually coherent digital experiences. This UX foundation supports functionality, intuitiveness, and user-friendliness in my Salesforce development work.