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I am a highly effective, innovative, and methodical marketing leader with extensive experience designing, developing, and delivering marketing strategies. I have a proven ability to lead and motivate teams and work closely with senior executives across FMCG, third sector, healthcare, leisure, and legal industries in both B2B and B2C channels. Skilled in marketing products and services, I have expertise across the full marketing mix including branding, advertising, digital media, PR, social media, events, and stakeholder engagement. I thrive in fast-paced, hands-on, growth-oriented environments, ensuring brand messaging is consistently executed and understood. Throughout my career, I have transformed brands, driven international growth, embedded ESG and social value into corporate marketing strategies, and built high-performing teams fostering creativity and innovation.…I am a highly effective, innovative, and methodical marketing leader with extensive experience designing, developing, and delivering marketing strategies. I have a proven ability to lead and motivate teams and work closely with senior executives across FMCG, third sector, healthcare, leisure, and legal industries in both B2B and B2C channels. Skilled in marketing products and services, I have expertise across the full marketing mix including branding, advertising, digital media, PR, social media, events, and stakeholder engagement. I thrive in fast-paced, hands-on, growth-oriented environments, ensuring brand messaging is consistently executed and understood. Throughout my career, I have transformed brands, driven international growth, embedded ESG and social value into corporate marketing strategies, and built high-performing teams fostering creativity and innovation.

Nicola Ford

Marketing Strategist, Brand Strategist, Marketing Analyst, +2

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I am a highly effective, innovative, and methodical marketing leader with extensive experience designing, developing, and delivering marketing strategies. I have a proven ability to lead and motivate teams and work closely with senior executives across FMCG, third sector, healthcare, leisure, and legal industries in both B2B and B2C channels. Skilled in marketing products and services, I have expertise across the full marketing mix including branding, advertising, digital media, PR, social media, events, and stakeholder engagement. I thrive in fast-paced, hands-on, growth-oriented environments, ensuring brand messaging is consistently executed and understood. Throughout my career, I have transformed brands, driven international growth, embedded ESG and social value into corporate marketing strategies, and built high-performing teams fostering creativity and innovation.…I am a highly effective, innovative, and methodical marketing leader with extensive experience designing, developing, and delivering marketing strategies. I have a proven ability to lead and motivate teams and work closely with senior executives across FMCG, third sector, healthcare, leisure, and legal industries in both B2B and B2C channels. Skilled in marketing products and services, I have expertise across the full marketing mix including branding, advertising, digital media, PR, social media, events, and stakeholder engagement. I thrive in fast-paced, hands-on, growth-oriented environments, ensuring brand messaging is consistently executed and understood. Throughout my career, I have transformed brands, driven international growth, embedded ESG and social value into corporate marketing strategies, and built high-performing teams fostering creativity and innovation.

Available to hire

I am a highly effective, innovative, and methodical marketing leader with extensive experience designing, developing, and delivering marketing strategies. I have a proven ability to lead and motivate teams and work closely with senior executives across FMCG, third sector, healthcare, leisure, and legal industries in both B2B and B2C channels. Skilled in marketing products and services, I have expertise across the full marketing mix including branding, advertising, digital media, PR, social media, events, and stakeholder engagement.

I thrive in fast-paced, hands-on, growth-oriented environments, ensuring brand messaging is consistently executed and understood. Throughout my career, I have transformed brands, driven international growth, embedded ESG and social value into corporate marketing strategies, and built high-performing teams fostering creativity and innovation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Beginner

Work Experience

Head of Marketing at Capital Law

January 1, 2022 - Present

Led strategic marketing and communications activity to enhance brand awareness and market positioning, client engagement, and revenue growth in a commercial law firm. Developed and implemented multi-channel marketing campaigns, managed thought leadership initiatives, and optimized digital transformation efforts including SEO and content marketing. Planned and executed high-profile events and webinars while embedding social value, sustainability, and ESG principles. Led and mentored a marketing team fostering innovation and best practices in legal marketing.

Head of Marketing at Intelligent Ultrasound

December 31, 2021 - August 11, 2025

Developed and executed integrated campaigns to drive demand generation and customer acquisition globally for a healthtech company. Collaborated with sales and product marketing teams to co-create go-to-market strategies, led product launch campaigns, and managed consistent brand governance across digital, print, events, and exhibitions. Directed editorial and content strategy including PR, email campaigns, and thought leadership initiatives. Managed external agencies to deliver high-impact creatives aligned with business goals.

UK Head of Marketing at Eakin Healthcare Ltd

May 1, 2020 - August 11, 2025

Led product launch strategies and marketing plans across the UK business for ostomy and home delivery sectors. Developed and executed nationwide marketing strategies based on market analysis, collaborated with product and sales leaders to drive market share growth, and executed digital marketing campaigns targeting patients and healthcare professionals. Launched and promoted the Eakin Home Delivery Service, developed educational programs with product teams, and built a high-performing marketing team. Managed full P&L accountability while building strategic partnerships and representing the company at industry events.

Marketing Manager at St John Cymru Wales

August 31, 2014 - August 11, 2025

Collaborated with directors to develop the annual marketing plan, managed budgets to maximize ROI, and worked cross-functionally to support income generation and community impact. Ensured alignment with the organization’s strategic plan and consistent messaging across communications. Developed targeted strategies to raise awareness, grow supporter engagement, and increase revenue for charitable and commercial activities. Conducted market research and competitor analysis to guide decision-making.

Marketing Campaign Manager at Bluestone Resorts Ltd

January 31, 2012 - August 11, 2025

Managed comprehensive marketing strategy for the resort including accommodation, spa, food & beverage outlets, and water park. Led campaign planning, execution, evaluation, and debrief to deliver activities on time and within budget. Developed local and national marketing strategies to increase brand visibility and customer acquisition. Oversaw marketing budgets, worked with PR and creative agencies, cultivated partnerships, and provided marketing support across all resort departments to ensure a unified brand and guest experience.

Marketing Manager – Beer & Cider at Punch Taverns

November 30, 2007 - August 11, 2025

Collaborated with brand owners to execute marketing and promotional activities for a network of over 8,000 leased and tenanted pubs aimed at driving volume and margin growth. Focused on both established and emerging beer brands, developed promotional plans and calendars, and ensured effective delivery from brand owners through telesales, operations, retailers, and consumers. Supported category growth and brand loyalty in the cask ale sector.

Trade Marketing Ops Executive at Bass Brewers / Coors Brewers

April 30, 2004 - August 11, 2025

Supported execution of integrated marketing campaigns including planning, scheduling, execution, and reporting. Streamlined marketing workflows and coordinated with product, sales, and finance teams for promotional budgets and performance. Maintained marketing calendars and ensured brand consistency and adherence to guidelines across channels and markets.