I am a service and user-centered designer specializing in creating end-to-end digital products and services across finance, healthcare, and wellness sectors. My expertise lies in Human-Centered and Service Design Thinking, process mapping, journey and story mapping, and workshop facilitation. I am skilled in tools like Figma and Adobe Creative Cloud, and experienced in usability testing, rapid prototyping, user research, ideation, and validation.
I have a strong background leading design projects from research to delivery, including developing AI-powered tools, gamified fitness experiences, and SaaS platforms. My work consistently improves user engagement and task success rates, and I am passionate about applying design thinking to solve complex problems and enhance user experiences.
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