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I am a UX/UI Designer with over 2 years of experience creating user-centered solutions for websites, platforms, and digital products. With a background in theater directing and a master's degree in Tourism Strategy and Cultural Heritage, I bring storytelling, empathy, and audience insight into every design. I am skilled in user research, intuitive interfaces, and accessible design, focusing on crafting thoughtful, engaging digital experiences. Currently based in Rome, I approach design analytically and with attention to detail, solving real-world problems through intuitive, functional, and emotionally aware solutions.…I am a UX/UI Designer with over 2 years of experience creating user-centered solutions for websites, platforms, and digital products. With a background in theater directing and a master's degree in Tourism Strategy and Cultural Heritage, I bring storytelling, empathy, and audience insight into every design. I am skilled in user research, intuitive interfaces, and accessible design, focusing on crafting thoughtful, engaging digital experiences. Currently based in Rome, I approach design analytically and with attention to detail, solving real-world problems through intuitive, functional, and emotionally aware solutions.

Sheida Shojaee

UX Designer, UI Designer, Online Trainer, +3

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I am a UX/UI Designer with over 2 years of experience creating user-centered solutions for websites, platforms, and digital products. With a background in theater directing and a master's degree in Tourism Strategy and Cultural Heritage, I bring storytelling, empathy, and audience insight into every design. I am skilled in user research, intuitive interfaces, and accessible design, focusing on crafting thoughtful, engaging digital experiences. Currently based in Rome, I approach design analytically and with attention to detail, solving real-world problems through intuitive, functional, and emotionally aware solutions.…I am a UX/UI Designer with over 2 years of experience creating user-centered solutions for websites, platforms, and digital products. With a background in theater directing and a master's degree in Tourism Strategy and Cultural Heritage, I bring storytelling, empathy, and audience insight into every design. I am skilled in user research, intuitive interfaces, and accessible design, focusing on crafting thoughtful, engaging digital experiences. Currently based in Rome, I approach design analytically and with attention to detail, solving real-world problems through intuitive, functional, and emotionally aware solutions.

Available to hire

I am a UX/UI Designer with over 2 years of experience creating user-centered solutions for websites, platforms, and digital products. With a background in theater directing and a master’s degree in Tourism Strategy and Cultural Heritage, I bring storytelling, empathy, and audience insight into every design. I am skilled in user research, intuitive interfaces, and accessible design, focusing on crafting thoughtful, engaging digital experiences. Currently based in Rome, I approach design analytically and with attention to detail, solving real-world problems through intuitive, functional, and emotionally aware solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Italian

Intermediate

Persian

Fluent

Work Experience

Teaching Assistant (UX/UI Design) at Nexaland Online School

February 1, 2025 - Present

Supported multiple student cohorts by providing mentorship on UX/UI design projects and research methodologies. Delivered constructive feedback on user research, wireframes, and prototypes to enhance design quality. Fostered a collaborative and inclusive learning environment through guided discussions, workshops, and peer design critiques. Strengthened empathy and leadership skills by addressing student concerns with care and resolving teamwork challenges.

UX Designer at Goal Tracker

May 1, 2025 - August 11, 2025

Conducted market research and competitor analysis across more than 10 similar platforms to identify UX opportunities. Designed scalable information architecture for over 10 motivation application categories based on user needs and task flows. Developed a gamified mobile app encouraging users to form and sustain healthy habits, supporting long-term personal goal achievement. Integrated AI-powered personalization to tailor goal plans and recommendations to users' preferences and needs. Designed clear, engaging progress indicators and a rewards system with virtual plant growth to motivate users and maintain high retention. Enhanced usability and engagement through iterative testing, improving habit-tracking effectiveness and user satisfaction.

UX/UI Designer at Share the Moment

September 1, 2024 - August 11, 2025

Designed an intuitive virtual tour platform to improve accessibility, enabling users to explore global destinations regardless of physical or financial limitations. Strategized content and platform features to appeal to a global, travel-curious audience, expanding reach to users unable to travel physically. Analyzed market trends and business goals to inform platform structure, leading to a globally inclusive information architecture. Led usability testing sessions and iterated based on feedback, increasing user engagement and completion of tour sessions by 38%.

UX/UI Designer at The Clove Club

May 1, 2024 - August 11, 2025

Redesigned the booking process by presenting clear, concise information. Conducted heuristic evaluation and created a user journey map to identify pain points and align improvements with business goals. Analyzed competitors and developed the information architecture and sitemap to optimize user navigation and clarity. Performed usability testing and iterated based on feedback to enhance engagement and conversion rates.

Teaching Assistant (UX/UI Design) at Nexaland Online School

February 1, 2025 - Present

UX/UI Designer at Goal Tracker

May 1, 2025 - August 11, 2025

Conducted market research and competitor analysis across 10+ similar platforms to identify UX opportunities. Designed scalable information architecture for 10+ motivation application categories based on user needs and task flows. Developed a gamified mobile app to encourage users to form and sustain healthy habits, supporting long-term personal goal achievement. Integrated AI-powered personalization to tailor goal plans and recommendations to each user's preferences and needs. Designed clear, engaging progress indicators and a rewards system with virtual plant growth to motivate users and maintain high retention. Enhanced usability and engagement through iterative testing, improving habit-tracking effectiveness and user satisfaction.

UX/UI Designer at Share the Moment

September 1, 2024 - August 11, 2025

UX/UI Designer at The Clove Club

May 1, 2024 - August 11, 2025

Redesigned the booking process by presenting clear, concise information. Conducted heuristic evaluation and created a user journey map to identify pain points and align improvements with business goals. Analyzed competitors and developed the information architecture and site map to optimize user navigation and clarity. Performed usability testing and iterated based on feedback to enhance engagement and conversion rates.