I am Paula Álvarez Domínguez, a passionate graphic designer, illustrator, and muralist based in Madrid, Spain. I specialize in designing and producing content for social media, branding projects, packaging, and visual identities. I enjoy creating visually impactful graphic pieces and videos tailored to diverse platforms, and work both freelance and within agencies to bring creative ideas to life. Throughout my career, I have collaborated with international clients and large companies such as Pepsico, Nestlé, and PagoFácil to develop corporate manuals and social media content. I continually enhance my skills through specialized courses and enjoy exploring different creative disciplines including photography, painting, ceramics, and drawing, which enrich my artistic approach and design work.

Paula Álvarez Domínguez

I am Paula Álvarez Domínguez, a passionate graphic designer, illustrator, and muralist based in Madrid, Spain. I specialize in designing and producing content for social media, branding projects, packaging, and visual identities. I enjoy creating visually impactful graphic pieces and videos tailored to diverse platforms, and work both freelance and within agencies to bring creative ideas to life. Throughout my career, I have collaborated with international clients and large companies such as Pepsico, Nestlé, and PagoFácil to develop corporate manuals and social media content. I continually enhance my skills through specialized courses and enjoy exploring different creative disciplines including photography, painting, ceramics, and drawing, which enrich my artistic approach and design work.

Available to hire

I am Paula Álvarez Domínguez, a passionate graphic designer, illustrator, and muralist based in Madrid, Spain. I specialize in designing and producing content for social media, branding projects, packaging, and visual identities. I enjoy creating visually impactful graphic pieces and videos tailored to diverse platforms, and work both freelance and within agencies to bring creative ideas to life.

Throughout my career, I have collaborated with international clients and large companies such as Pepsico, Nestlé, and PagoFácil to develop corporate manuals and social media content. I continually enhance my skills through specialized courses and enjoy exploring different creative disciplines including photography, painting, ceramics, and drawing, which enrich my artistic approach and design work.

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Work Experience

Diseñadora Gráfica y Productora de Contenidos para RRSS at LAF Agency
January 1, 2023 - Present
Design and production of static and video content for social media platforms. Development of mailings, visual identities, packaging, and branding projects tailored to client needs, ensuring cohesive brand communication and impactful messaging.
Diseñadora Gráfica y Producción de Contenidos at LAF Agency
January 1, 2023 - Present
Design and production of content for social media including static pieces and videos. Development of mailings, visual identities, packaging, and branding projects.
Diseñadora Gráfica y Digital at Agencia Nich
December 31, 2022 - August 11, 2025
Development of graphic and digital design projects for clients from Spain, Argentina, and the USA. Tasks included creating corporate identities, producing social media content, videos and motion graphics adapted across multiple platforms to enhance brand presence.
Diseñadora Gráfica y Digital at Agencia Nich
December 31, 2022 - August 11, 2025
Development of graphic and digital design projects for clients in Spain, Argentina, and the USA. Created corporate identities, social media content including videos and motion graphics tailored to different platforms.
Diseñadora Gráfica at Market One
December 31, 2020 - August 11, 2025
Development of graphic pieces for important clients, including design for high-impact events organized by the agency. Video editing and production of content for social media, newsletters, and corporate PowerPoint presentations. Preparation of final artworks for large format and adaptation of materials for diverse media.
Freelance Graphic Designer at Freelance
January 1, 2019 - Present
Creation of corporate manuals in both digital and printed formats for companies such as Pepsico, PagoFácil, and Nestlé. Development of social media content adapted for various platforms, focusing on engaging visuals and clear communication for diverse client needs.
Freelance Graphic Designer at Freelance
January 1, 2019 - Present
Development of corporate manuals in digital and print formats for companies including Pepsico, PagoFácil, and Nestlé. Creation of social media content adapted for various platforms.

Education

Licenciatura en Diseño Gráfico at Universidad Nacional Santo Tomás de Aquino, Tucumán, Argentina
January 1, 2015 - January 1, 2019
Curso Extendio de Ilustración at Escuela Minúscula, Madrid, España
January 1, 2022 - January 1, 2023
Licenciatura en Diseño Gráfico at Universidad Nacional Santo Tomás de Aquino, Tucumán, Argentina
January 1, 2015 - January 1, 2019
Curso Extendido de Ilustración at Escuela Minúscula, Madrid, España
January 1, 2022 - January 1, 2023

Qualifications

Curso de Identidad Artística - Gary Baseman para Domestika
January 1, 2022 - December 31, 2022
Curso de Creación y Comercialización de Patterns Vectoriales - Laura Varsky para Domestika
January 1, 2021 - December 31, 2021
Taller para Community Managers 360º - Escuela Comunika
January 1, 2022 - December 31, 2022
Taller Caligrafía y Lettering - Yubran Gosne para Colegio de Diseñadores Gráficos Tucumán
January 1, 2020 - December 31, 2020
Curso de Identidad Artística - Gary Baseman para Domestika
January 1, 2022 - December 31, 2022
Curso de Creación y Comercialización de Patterns Vectoriales - Laura Varsky para Domestika
January 1, 2021 - December 31, 2021
Taller para Community Managers 360º - Escuela Comunika
January 1, 2022 - December 31, 2022
Taller Caligrafía y Lettering - Yubran Gosne para Colegio de diseñadores gráficos Tucumán
January 1, 2020 - December 31, 2020
Pasantía Editorial - Universidad Nacional Santo Tomás de Aquino
January 1, 2019 - December 31, 2019

Industry Experience

Media & Entertainment, Professional Services, Education, Retail, Consumer Goods