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I am a creative and performance-driven Social Media & Marketing Specialist with hands-on experience developing full-funnel campaigns, branded content, and digital ecosystems for e-commerce and wellness-focused businesses. I bring a strong mix of visual storytelling, paid media strategy, and community building paired with a passion for boutique fitness and lifestyle culture. I thrive in fast-paced, collaborative environments where creativity and data work together to elevate brand experiences. Proficient in Meta Ads, Canva, Adobe, CapCut, and Google Analytics, I excel at tailoring strategies to meet specific marketing objectives and driving measurable results.…I am a creative and performance-driven Social Media & Marketing Specialist with hands-on experience developing full-funnel campaigns, branded content, and digital ecosystems for e-commerce and wellness-focused businesses. I bring a strong mix of visual storytelling, paid media strategy, and community building paired with a passion for boutique fitness and lifestyle culture. I thrive in fast-paced, collaborative environments where creativity and data work together to elevate brand experiences. Proficient in Meta Ads, Canva, Adobe, CapCut, and Google Analytics, I excel at tailoring strategies to meet specific marketing objectives and driving measurable results.

Daniela Alvarez Eljach

Digital Marketer, Social Media Manager, Content Creator, +2

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I am a creative and performance-driven Social Media & Marketing Specialist with hands-on experience developing full-funnel campaigns, branded content, and digital ecosystems for e-commerce and wellness-focused businesses. I bring a strong mix of visual storytelling, paid media strategy, and community building paired with a passion for boutique fitness and lifestyle culture. I thrive in fast-paced, collaborative environments where creativity and data work together to elevate brand experiences. Proficient in Meta Ads, Canva, Adobe, CapCut, and Google Analytics, I excel at tailoring strategies to meet specific marketing objectives and driving measurable results.…I am a creative and performance-driven Social Media & Marketing Specialist with hands-on experience developing full-funnel campaigns, branded content, and digital ecosystems for e-commerce and wellness-focused businesses. I bring a strong mix of visual storytelling, paid media strategy, and community building paired with a passion for boutique fitness and lifestyle culture. I thrive in fast-paced, collaborative environments where creativity and data work together to elevate brand experiences. Proficient in Meta Ads, Canva, Adobe, CapCut, and Google Analytics, I excel at tailoring strategies to meet specific marketing objectives and driving measurable results.

Available to hire

I am a creative and performance-driven Social Media & Marketing Specialist with hands-on experience developing full-funnel campaigns, branded content, and digital ecosystems for e-commerce and wellness-focused businesses. I bring a strong mix of visual storytelling, paid media strategy, and community building paired with a passion for boutique fitness and lifestyle culture.

I thrive in fast-paced, collaborative environments where creativity and data work together to elevate brand experiences. Proficient in Meta Ads, Canva, Adobe, CapCut, and Google Analytics, I excel at tailoring strategies to meet specific marketing objectives and driving measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Digital Marketing Lead at LATURQUESA

January 1, 2023 - Present

Spearheaded the digital launch of an e-commerce brand specializing in restricted category products, building the company’s online presence from the ground up. Managed all digital assets including company website, landing pages, Meta Business Manager, ad accounts, and pixel integration. Developed and implemented campaign strategies aligned with funnel stages (awareness, consideration, conversion) while navigating strict ad compliance challenges. Managed recurring account restrictions proactively ensuring campaign continuity. Consistently exceeded sales and performance targets by adapting messaging, creative formats, and segmentation strategies. Demonstrated strong problem-solving skills, adaptability, and strategic thinking in a high-risk digital advertising environment.

Digital Marketing Lead at LATURQUESA

January 1, 2023 - Present

Spearheaded the digital launch of an e-commerce brand specializing in “black” or restricted-category products. Built the company’s online presence from the ground up, taking full control of all digital assets including the website, landing pages, Meta Business Manager, ad accounts, and pixel integration. Developed and implemented campaign strategies that aligned with different funnel stages (awareness, consideration, conversion) while navigating strict ad compliance challenges. Managed recurring account restrictions due to product sensitivity, proactively resolving issues and maintaining campaign continuity. Despite challenges, consistently exceeded sales and performance targets by adapting messaging, creative formats, and segmentation strategies. Demonstrated strong problem-solving skills, adaptability, and strategic thinking in a high-risk, high-reward digital advertising environment.