I am a passionate product designer with a foundation in behavioral psychology and research experience, dedicated to creating intuitive solutions that align with business objectives. I enjoy contributing to non-profit endeavors and leveraging my skills to improve user experience while fostering financial confidence and engagement. With a diverse background spanning financial technology, digital transformation, and non-profit sectors, I combine user-centered design, behavioral insights, and collaboration with development teams to deliver seamless, engaging products. I am driven by the opportunity to design impactful, user-friendly digital solutions that meet both user needs and organizational goals.

Chloe Lim

I am a passionate product designer with a foundation in behavioral psychology and research experience, dedicated to creating intuitive solutions that align with business objectives. I enjoy contributing to non-profit endeavors and leveraging my skills to improve user experience while fostering financial confidence and engagement. With a diverse background spanning financial technology, digital transformation, and non-profit sectors, I combine user-centered design, behavioral insights, and collaboration with development teams to deliver seamless, engaging products. I am driven by the opportunity to design impactful, user-friendly digital solutions that meet both user needs and organizational goals.

Available to hire

I am a passionate product designer with a foundation in behavioral psychology and research experience, dedicated to creating intuitive solutions that align with business objectives. I enjoy contributing to non-profit endeavors and leveraging my skills to improve user experience while fostering financial confidence and engagement.

With a diverse background spanning financial technology, digital transformation, and non-profit sectors, I combine user-centered design, behavioral insights, and collaboration with development teams to deliver seamless, engaging products. I am driven by the opportunity to design impactful, user-friendly digital solutions that meet both user needs and organizational goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate

Work Experience

UX/UI Designer at Safe Lab Technologies
November 1, 2024 - Present
Designed and launched a high-converting landing page to drive app downloads, highlight key features, and establish credibility by showcasing expert-backed financial and psychological advice tailored to the target audience. Designed the Aligned Accounts feature to improve financial transparency and collaboration by making secure sharing easier, refining permission controls, and creating a smooth onboarding experience. Worked closely with developers in an Agile environment to ensure seamless handoff and successful implementation. Created an intuitive onboarding flow with personalized question prompts and feature highlights to enhance user engagement and foster financial confidence. Led the rebranding effort to enhance professional visuals and ensure alignment with the brand image, improving consistency and user perception.
UX/UI Designer at Safe Lab Technologies
November 1, 2024 - Present
Designed and launched a high-converting landing page to drive app downloads, highlight key features, and establish credibility by showcasing expert-backed financial and psychological advice tailored to the target audience. Developed the Aligned Accounts feature to improve financial transparency and collaboration by refining permission controls and creating a smooth onboarding experience. Led the rebranding effort to enhance professional visuals and ensure alignment with the brand image, improving consistency and user perception. Worked closely with developers in an Agile environment to ensure seamless handoff and successful implementation.
UX/UI Designer (Contracted) at Interlunar
September 1, 2024 - August 11, 2025
Designed and developed a project management dashboard to streamline tracking and improve visibility into key performance indicators, enabling better decision-making. Conducted thorough user and market research to inform design, ensuring the dashboard met user needs and optimized usability. Delivered high-fidelity designs to developers, integrating a customer credit system and marketplace for smoother transactions.
UX/UI Designer (Contracted) at InterLunar
September 1, 2024 - August 11, 2025
Designed and developed a project management dashboard to streamline tracking and improve visibility into key performance indicators, enabling better decision-making. Conducted thorough user and market research to inform design, ensuring the dashboard met user needs and optimized usability. Delivered high-fidelity designs to developers, integrating a customer credit system and marketplace for smoother transactions.
UX/UI Designer (Volunteer) at Code for BC
April 1, 2024 - Present
Contributed to multiple iterations of CodeForBC's official website, creating intuitive and visually appealing user interfaces that enhanced the user experience. Created branding elements, including logos, slogans, and LinkedIn banners, to establish and maintain a consistent brand identity. Managed LinkedIn postings, including team member introductions and regular updates, boosting engagement and brand presence by 194% in 2 months from LinkedIn Analytics. Conducted user research for a new project aimed at designing a dashboard to monitor illegal Airbnb listings, gathering insights to inform design decisions.
UX/UI Designer (Volunteer) at Code for BC
April 1, 2024 - Present
Contributed to multiple iterations of CodeForBC's official website by creating intuitive and visually appealing user interfaces that enhanced the user experience. Created branding elements including logos, slogans, and LinkedIn banners to maintain a consistent brand identity. Managed LinkedIn postings, including team member introductions and regular updates, boosting engagement and brand presence by 194% within two months according to LinkedIn Analytics. Conducted user research for a new project aimed at designing a dashboard to monitor illegal Airbnb listings, gathering insights to inform design decisions.
Design Assistant & Accounting Admin Assistant at Mondivan
April 1, 2023 - Present
Redesigned and prototyped to enhance readability and visual hierarchy of elevator touchscreen interface, elevating user experience. Contributed to the implementation of new branding initiatives by providing support in designing marketing materials, resulting in an increase in brand recognition. Assisted in data entry and filing for the accounting department, maintaining accuracy and organization of financial records.
Design Assistant & Accounting Admin Assistant at Mondivan
April 1, 2023 - Present
Redesigned and prototyped to enhance readability and visual hierarchy of elevator touchscreen interface, elevating user experience. Contributed to new branding initiatives by supporting design of marketing materials, resulting in increased brand recognition. Assisted in data entry and filing for the accounting department, maintaining accuracy and organization of financial records.
Human Resources Assistant at Sungiven Foods Canada
November 1, 2021 - August 11, 2025
Human Resources Assistant at Sungiven Foods Canada
November 1, 2021 - August 11, 2025
Behavioral Interventionist at Family Centred Practices Group
October 1, 2019 - August 11, 2025
Behavioral Interventionist at Family Centred Practices Group
October 1, 2019 - August 11, 2025

Education

B.A. Psychology at Simon Fraser University
January 1, 2018 - August 1, 2020
B.A. Psychology at Simon Fraser University
January 1, 2018 - August 1, 2020

Qualifications

UX Design Certification
January 1, 2022 - October 1, 2023
Graphic Design Certification
January 1, 2022 - October 1, 2023
Certification for Introduction to Web Development with HTML5, CSS3, and JavaScript
February 1, 2024 - August 11, 2025
UX Design Certification
January 1, 2022 - October 1, 2023
Graphic Design Certification
January 1, 2022 - October 1, 2023
Certification for Introduction to Web Development with HTML5, CSS3, and JavaScript
February 1, 2024 - August 11, 2025

Industry Experience

Non-Profit Organization, Financial Services, Real Estate & Construction, Retail