I am a designer of digital tool experiences, passionate about research and how it leads us to design conclusions that improve usability. I bring a curious and enthusiastic spirit to everything I do. I am motivated by creating user-centered designs and improving customer experience through thorough analysis and effective communication.…

Violeta Serrán

I am a designer of digital tool experiences, passionate about research and how it leads us to design conclusions that improve usability. I bring a curious and enthusiastic spirit to everything I do. I am motivated by creating user-centered designs and improving customer experience through thorough analysis and effective communication.…

Available to hire

I am a designer of digital tool experiences, passionate about research and how it leads us to design conclusions that improve usability. I bring a curious and enthusiastic spirit to everything I do. I am motivated by creating user-centered designs and improving customer experience through thorough analysis and effective communication.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
Portuguese
Advanced
English
Intermediate

Work Experience

UX/UI Designer at TFM - Remote
December 31, 2025 - August 11, 2025
Conducted research processes including interviews, surveys, benchmarking, persona development, and customer journey mapping. Defined insights and affinity mapping, HMW questions, dot voting, and value-effort matrix. Developed mobile interface design system with brand identity, UI kit, information architecture, card sorting, user flow prototyping, and real-user validation.
UX/UI Designer at TFM - Remote
January 1, 2025 - August 18, 2025
Conducted the research process including interviews, surveys, benchmarking, and user personas. Led the definition phase with insights, affinity mapping, HMW questions, dot voting, and value-effort matrix. Worked on mobile interface design systems involving brand identity, UI Kit, information architecture, card sorting, user flow prototyping, and real-user validation.
UX/UI Designer at TFM - Remote
January 1, 2025 - August 11, 2025
Conducted research processes including interviews, surveys, benchmarking, user personas, and customer journey mapping. Led definition phase with insights, affinity mapping, HMW questions, dot voting, and value-effort matrix. Developed mobile interface design system including brand identity, UI Kit, information architecture, card sorting, user flow prototyping, and real-user validation.
Product Manager at Arse Baños 3000 - Granada
December 31, 2023 - August 11, 2025
Uploaded and migrated three websites within record time. Conducted usability testing, task evaluation, and team planning. Managed interdepartmental communication with suppliers and developers. Responsible for team training and coordination.
Product Manager at Arse Baños 3000 - Granada
January 1, 2023 - August 18, 2025
Improved web architecture and interface design using user-centered design principles. Standardized design using a unified UI Kit. Conducted competitive analysis and business improvement planning with Benchmarking and SWOT analysis. Created and maintained design systems in Figma.
UX/UI Designer at Ciclíco Jardín – Remote
January 1, 2023 - Present
Improved web architecture and interface design through user-centered design. Standardized design using a unified UI Kit. Conducted competitive analysis and business improvement planning using benchmarking and SWOT analysis. Created and maintained design systems in Figma.
Product Manager at Arse Baños 3000 - Granada
January 1, 2023 - August 11, 2025
Uploaded and migrated three websites within a record time. Conducted usability testing, task evaluation, and team planning. Coordinated interdepartmental communication with suppliers and developers. Led team training and coordination.
UX/UI Designer at Ciclío Jardín – Remote
January 1, 2023 - Present
Improved web architecture and interface design through user-centered design. Standardized design using a unified UI Kit. Conducted competitive analysis and business improvement planning with benchmarking and SWOT analysis. Created and maintained design systems in Figma.
Account Manager at Solomamparas SL, Granada
December 31, 2021 - August 11, 2025
Handled incident resolution with fast and effective decision-making. Possessed in-depth product knowledge and ability to improve customer experience.
Account Manager at Solomamparas SL - Granada
January 1, 2021 - August 18, 2025
Handled incident resolution with fast and effective decision-making. Maintained in-depth product knowledge and improved customer experience.
Account Manager at Solomamparas SL, Granada
January 1, 2021 - August 11, 2025
Handled incident resolution with fast and effective decision-making. Developed in-depth product knowledge and improved customer experience.
Community Manager at Hello Body – Alemania
December 31, 2016 - August 11, 2025
Managed marketing campaigns with Instagram influencers. Scheduled and created visual content. Utilized communication and negotiation skills.
Community Manager at Hello Body - Alemania
January 1, 2016 - Present
Managed marketing campaigns with Instagram influencers. Scheduled and created visual content. Developed communication and negotiation skills.
Community Manager at Hello Body - Alemania
January 1, 2016 - Present
Managed marketing campaigns with Instagram influencers. Scheduled and created visual content. Demonstrated communication and negotiation skills.
Photo Quality Control at Farfetch - Portugal
December 31, 2014 - August 11, 2025
Optimized and corrected product images using image editing tools. Paid close attention to detail.
Photography Quality Control at Farfetch - Portugal
January 1, 2014 - Present
Optimized and corrected product images using image editing tools. Paid great attention to detail.
Photo Quality Control at Farfetch - Portugal
January 1, 2014 - Present
Optimized and corrected product images. Used image editing tools with attention to detail.
Prezi Designer at Visual Wizard - Portugal
December 31, 2013 - August 11, 2025
Created personalized and visually impactful presentations for companies. Managed time to meet delivery goals. Delivered creativity and clarity in communication.
Prezi Designer at Visual Wizard - Portugal
January 1, 2013 - Present
Created personalized and visually impactful presentations for companies. Managed time efficiently to meet delivery goals. Demonstrated creativity and clarity in communication.
Prezi Designer at Visual Wizard - Portugal
January 1, 2013 - Present
Created personalized and visually impactful presentations for companies. Managed time effectively to meet delivery goals. Exhibited creativity and clarity in communication.

Education

Master's Degree in Digital Marketing at Gade Formación
January 1, 2020 - January 1, 2021
Bachelor’s Degree in Audiovisual Communication at Universidad Málaga
January 1, 2006 - January 1, 2011
UX/UI Master's Degree at K School
January 1, 2024 - January 1, 2025
Digital Accessibility Course at World Wide Web Consortium (W3C)
January 1, 2025 - August 11, 2025
Photography Course at Eu quero tirar fotos, Portugal
January 1, 2011 - January 1, 2012
Illustrator Course at Innovinter, Portugal
January 1, 2013 - August 11, 2025
Web Design Course – InDesign at IBB, Alemania
January 1, 2017 - August 11, 2025
Art Baccalaureate at Escuela de Arte San Telmo Málaga
January 1, 2004 - January 1, 2006
Master's Degree in UX/UI at K School
January 1, 2024 - December 31, 2025
Bachelor's Degree in Audiovisual Communication at Universidad Málaga
January 1, 2006 - December 31, 2011
Master's Degree in Digital Marketing at Adefor Formación
January 1, 2020 - December 31, 2021
Web Design Course – InDesign at IBB, Alemania
January 1, 2017 - December 31, 2017
Illustrator Course at Innovinter, Portugal
January 1, 2013 - December 31, 2013
Photography Course at Eu quero tirar fotos, Portugal
January 1, 2011 - December 31, 2012
Art Baccalaureate at Escuela de Arte San Telmo Málaga
January 1, 2004 - December 31, 2006
Art Baccalaureate at Escuela de Arte San Telmo Málaga
January 1, 2004 - January 1, 2006
Bachelor's Degree in Audiovisual Communication at Universidad Málaga
January 1, 2006 - January 1, 2011
Master's Degree in Digital Marketing at Adefor Formación
January 1, 2020 - January 1, 2021
UX/UI Master's Degree at Kschool
January 1, 2024 - January 1, 2025

Qualifications

Digital Accessibility Course
January 1, 2025 - August 11, 2025
Digital Accessibility Course
January 1, 2025 - August 18, 2025
Photography Course
January 1, 2011 - January 1, 2012
Illustrator Course
January 1, 2013 - August 18, 2025
Web Design Course - InDesign
January 1, 2017 - August 18, 2025

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet

Skills

Experience Level