I am an insight-driven digital marketing strategist with over 6 years of experience crafting campaigns that connect and convert. I combine performance data with strong storytelling across paid media, CRM, SEO/SEM, and subscription models. My approach blends strategic thinking with a creative edge, inspired by disciplines from martial arts and sculpture that I bring to every campaign. I deliver scalable, audience-first strategies for global brands and mission-driven organizations alike, always focusing on measurable growth. I take pride in leading digital marketing strategies to drive audience growth, optimize subscription revenue, and increase donor engagement through personalized outreach and data-informed campaigns.

Rana Bajandooh

I am an insight-driven digital marketing strategist with over 6 years of experience crafting campaigns that connect and convert. I combine performance data with strong storytelling across paid media, CRM, SEO/SEM, and subscription models. My approach blends strategic thinking with a creative edge, inspired by disciplines from martial arts and sculpture that I bring to every campaign. I deliver scalable, audience-first strategies for global brands and mission-driven organizations alike, always focusing on measurable growth. I take pride in leading digital marketing strategies to drive audience growth, optimize subscription revenue, and increase donor engagement through personalized outreach and data-informed campaigns.

Available to hire

I am an insight-driven digital marketing strategist with over 6 years of experience crafting campaigns that connect and convert. I combine performance data with strong storytelling across paid media, CRM, SEO/SEM, and subscription models. My approach blends strategic thinking with a creative edge, inspired by disciplines from martial arts and sculpture that I bring to every campaign.

I deliver scalable, audience-first strategies for global brands and mission-driven organizations alike, always focusing on measurable growth. I take pride in leading digital marketing strategies to drive audience growth, optimize subscription revenue, and increase donor engagement through personalized outreach and data-informed campaigns.

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Language

English
Fluent
Arabic
Fluent

Work Experience

Digital Marketing Strategist at Grand Theatre
January 1, 2025 - August 11, 2025
Led digital marketing strategy during the post-pandemic recovery period, focusing on audience growth, increasing subscription revenue by 50%, and boosting donor engagement by 30%. Managed subscription lists of over 5,000, using geo-targeted campaigns to diversify demographics and increase repeat engagement. Ran high-performing digital ad campaigns across Meta, Google, and YouTube to increase CTR by 28%. Collaborated with web developers and artistic teams to develop a new website with accessibility, SEO optimization, and analytics tracking. Designed digital assets including email templates, social media creatives, and landing pages ensuring brand consistency.
Marketing Community Consultant at Fanshawe College
December 31, 2020 - August 11, 2025
Drove a 20% increase in donations during a digital fundraising campaign. Led multi-platform marketing efforts across SEO, SEM, and Google Ads elevating engagement by 25%. Conducted UX research using UserTesting to implement high-impact improvements. Collaborated cross-functionally to align strategies with user behavior and campaign goals.
Retail Executive - Ecommerce Insights at GfK
December 31, 2019 - August 11, 2025
Secured two of the largest regional clients contributing to a 35% lift in seasonal online sales. Delivered performance insights to clients in tech, optics, and automotive industries. Strengthened client relationships through clear reporting and strategic consultation.
Freelance Marketing Specialist at Practicology Inc.
December 31, 2018 - August 11, 2025
Completed an omnichannel audit for 50+ retailers in 30 days, leading to an 18% improvement in conversion. Evaluated digital retail performance across the GCC region and provided actionable recommendations. Improved UX and cross-channel integration with competitive analysis insights.
Account Executive - Integrated Campaigns at TBWA \Fullstop Advertising
December 31, 2017 - August 11, 2025
Increased a client's social media engagement rate by 50% in just two weeks. Managed 360° campaigns across digital, print, and out-of-home advertising ensuring brand consistency and budget alignment. Led SEO/SEM strategy improvements and performance reporting for retail, hospitality, and telecom clients.

Education

Graduate Diploma – Digital Marketing Management at Fanshawe College
January 11, 2030 - August 11, 2025
Bachelor of Business Administration - Marketing at Dar Al-Hekma University
January 11, 2030 - August 11, 2025

Qualifications

Google Ads – Search, Display, and Measurement
January 11, 2030 - August 11, 2025
Google Analytics Individual Qualification (GAIQ)
January 11, 2030 - August 11, 2025
Salesforce CRM & Email Journeys
January 11, 2030 - August 11, 2025
Stukent Digital Marketing Certification
January 11, 2030 - August 11, 2025
UserTesting Certified – UX Research
January 11, 2030 - August 11, 2025
Toastmasters – Advanced Communicator
January 11, 2030 - August 11, 2025

Industry Experience

Education, Non-Profit Organization, Retail, Professional Services, Media & Entertainment