Hi, I’m Ridhi Virmani, a strategic marketing professional based in Dubai with 8+ years of experience driving regional brand growth and customer experience across the UAE and APAC. I specialize in integrated multi-channel campaigns, data-driven insights, and cross-functional leadership to elevate brand visibility and business results. From regional brand campaigns to customer engagement and partnership programs, I’ve built teams and processes that optimize performance, drive qualified leads, improve ROI, and strengthen brand credibility.…

Ridhi Virmani

Hi, I’m Ridhi Virmani, a strategic marketing professional based in Dubai with 8+ years of experience driving regional brand growth and customer experience across the UAE and APAC. I specialize in integrated multi-channel campaigns, data-driven insights, and cross-functional leadership to elevate brand visibility and business results. From regional brand campaigns to customer engagement and partnership programs, I’ve built teams and processes that optimize performance, drive qualified leads, improve ROI, and strengthen brand credibility.…

Available to hire

Hi, I’m Ridhi Virmani, a strategic marketing professional based in Dubai with 8+ years of experience driving regional brand growth and customer experience across the UAE and APAC. I specialize in integrated multi-channel campaigns, data-driven insights, and cross-functional leadership to elevate brand visibility and business results.

From regional brand campaigns to customer engagement and partnership programs, I’ve built teams and processes that optimize performance, drive qualified leads, improve ROI, and strengthen brand credibility.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Marketing Manager | Previously Asst. Marketing Manager at Jeebly LLC
July 1, 2023 - Present
Developed and executed data-driven growth marketing strategies for Jeebly’s on-demand logistics and relocations services, tripling user acquisition and increasing conversion rates by 25% through multichannel campaigns. Led customer engagement and retention initiatives via personalized CRM campaigns and lifecycle marketing, boosting repeat users by 10% and reducing churn. Optimized in-app marketing and feature launches in collaboration with Product, Growth, and Creative teams to improve user journeys and campaign efficiency, enhancing brand reach by 15%. Executed high-impact brand and performance marketing campaigns leveraging influencer marketing, video content, and offline activations, driving a 30% uplift in engagement and a 35% increase in brand awareness. Managed marketing budgets and performance analytics, cutting CPA by 40% and ensuring ROI-driven decision-making. Conducted market research and competitive analysis, presenting insights that shaped advertising investments, strate
Marketing & Strategy Head at The Visual Flair
June 30, 2022 - August 11, 2025
Led end-to-end marketing campaigns including CRM and retention strategies, driving a 20% increase in repeat customers. Developed multichannel marketing campaigns across digital, social, and offline channels, boosting customer engagement. Managed customer segmentation and user journey optimization, increasing conversion rates by 15%. Spearheaded restaurant and merchant marketing strategies, collaborating with partners to enhance brand visibility. Designed compelling content and marketing assets, aligning with brand guidelines. Implemented performance marketing strategies across Google, Meta, and Snapchat, improving campaign efficiency and reducing CPL by 15%. Developed customer communication plans, optimizing CRM campaigns to improve retention and lifetime value.
Business Marketing Manager at Radiance Enterprises
March 1, 2021 - August 11, 2025
Collaborated cross-functionally with product teams, sales, and designers to create go-to-market plans, achieving a 30% increase in brand awareness and customer engagement. Spearheaded the launch of three new product lines, managing market research, branding, packaging, and marketing collaterals, resulting in 20% sales growth. Designed and implemented digital and offline campaigns, including website creation and social media presence, driving a 3X increase in customer engagement and boosting online sales by 15%. Planned and executed product launches and event activations generating a 2X increase in leads and securing strategic distribution partnerships. Created and managed all brand collaterals ensuring consistency across brochures, catalogs, and promotional materials. Collaborated with cross-functional teams to refine product positioning, optimize campaigns, and achieve a 30% improvement in ROI.
Marketing Executive at A Travel Duet
August 31, 2019 - August 11, 2025
Developed and executed multichannel marketing campaigns including digital marketing, content design, SEO optimization, event activations, and offline promotions, resulting in a 7X increase in followers and enhanced brand visibility. Planned and managed events from concept to execution, creating engaging experiences that boosted customer interactions and contributed to a 2X increase in leads generated. Collaborated with global partners across the travel industry to develop joint marketing initiatives, strengthening partnerships and expanding market reach. Conceptualized and executed influencer campaigns, achieving a 3X increase in engagement and driving customer acquisition through targeted collaborations. Designed impactful presentations and marketing strategies, effectively pitching ideas and aligning stakeholders to achieve organizational goals. Analyzed market trends and customer behavior data, using insights to refine campaigns and guide marketing decisions, resulting in a 20% impr
Marketing & Advertising Freelancer & Consultant at Google Singapore; TedX BurdwanRoadLive; Studio Pomegranate; Lensocrat Films; GQ - Conde Nast India
August 31, 2017 - August 11, 2025
Worked as a Marketing Consultant on Google Singapore project to create a dynamic dashboard assessing multiple countries and industries in the APAC region with A+ grade results. Managed and organized all creative operations as Creative Lead for TEDx BurdwanRoadLive event. Assisted Shoot Coordination and Design for Studio Pomegranate photography projects. Provided marketing and advertising support including digital campaigns, social media, and offline event management. Supported photo coordination and selection for GQ India, ensuring smooth sourcing and procurement across online and offline channels.
Marketing Manager at Jeebly LLC
July 1, 2023 - Present
Led regional B2B and B2C marketing initiatives, driving a 3X increase in lead generation and improving customer conversion rates by 25% through integrated multi-channel campaigns across paid, earned, shared, and owned platforms. Executed brand and marketing strategies aligned with commercial objectives and local market dynamics in the UAE logistics sector. Leveraged customer insights, campaign analytics, market research, and performance data to optimize digital campaigns, increasing organic traffic by 60%, reducing website bounce rate from 50% to 22%, and lowering CPA by 40%. Managed cross-functional coordination between marketing, operations, sales, and external partners to deliver high-impact campaigns, experiential activations, and strategic partnerships that increased brand visibility by 35%. Led customer engagement and reputation management initiatives, generating 12,000+ Google reviews and boosting social media engagement by 20% while strengthening customer trust and brand credib
Marketing Executive at A Travel Duet
September 1, 2017 - November 1, 2019
Developed and executed integrated regional marketing campaigns across digital, social, SEO, events, and offline channels, contributing to a 7X increase in followers and significantly improving brand visibility. Planned and managed experiential marketing events and customer engagement activities from concept to execution, driving a 2X increase in lead generation and strengthening audience engagement. Collaborated with international travel and hospitality partners to execute joint marketing initiatives, expanding strategic partnerships and regional market reach. Led influencer marketing and content collaboration campaigns that generated a 3X increase in engagement and supported customer acquisition across target audiences.
Business Marketing Head at The Visual Flair
March 1, 2021 - June 1, 2022
Developed and executed integrated brand and marketing campaigns for 30+ clients across digital, social, SEO, events, and paid channels, driving a 15-30% increase in customer engagement and strengthening overall brand visibility. Led multi-channel marketing campaigns across Google Ads and Meta Ads, achieving up to 3X ROI while continuously optimizing budgets and performance. Created and implemented client-specific content strategies, experiential activations, and partner initiatives to generate growth and expand distribution.
Business Marketing Head at Radiance Enterprises
October 1, 2019 - March 1, 2021
Directed regional brand and marketing strategies, increasing brand awareness by 30% and strengthening market positioning across target customer segments. Led the launch of 3 new product lines, managing market research, branding, packaging, and integrated campaign execution that contributed to a 20% increase in sales growth. Implemented multi-channel digital and offline campaigns, including website development and social media strategy, driving a 3X increase in customer engagement and a 15% rise in online sales. Managed product launches, experiential activations, and partner initiatives that generated a 2X increase in qualified leads and expanded strategic distribution opportunities. Leveraged customer insights and competitive market analysis to optimize marketing performance and ROI by 30% and support data-driven commercial decisions.
Marketing Head at The Visual Flair
March 1, 2021 - June 1, 2022
Developed and executed integrated brand and marketing campaigns for 30+ clients across digital, social, and paid channels, driving a 15-30% increase in customer engagement and strengthening brand visibility. Managed multi-channel performance marketing campaigns across Google Ads and Meta Ads, achieving up to 3X ROI while reducing CPL by 10-15% through ongoing optimization and data-driven decisions. Created and implemented customer-focused content strategies across websites, social media, videos, and campaign creatives, increasing audience engagement by 25% and improving brand positioning across client portfolios. Led campaign analytics, market insights, and customer behavior data to improve ROI by 30% across multiple industries and audience segments. Executed integrated marketing strategies combining organic, paid, and partner channels, contributing to a 2-5X increase in qualified leads and stronger customer acquisition outcomes. Collaborated with clients, stakeholders, and cross-funct

Education

Global MBA - Marketing at SP Jain School of Global Management
January 1, 2020 - January 1, 2023
Bachelor of Science - Mass Communication & Videography at St. Xavier’s University, Kolkata
January 1, 2014 - January 1, 2017
Bachelor of Science, Mass Communication & Videography at St. Xavier's University, Kolkata
January 1, 2014 - January 1, 2017
Master of Business Administration, Marketing at SP Jain Global School of Management, Singapore & Dubai
January 1, 2022 - January 1, 2023
Master of Business Administration, Marketing at SP Jain Global School of Management, Singapore & Dubai
January 1, 2022 - January 1, 2023
Bachelor of Science, Mass Communication & Videography at St. Xavier's University, Kolkata
January 1, 2014 - January 1, 2017

Qualifications

Advanced Open Water Scuba Diver Certification
January 11, 2030 - August 11, 2025
Google Analytics & Ads
January 11, 2030 - June 13, 2026
AI Powered Performance Marketing
January 11, 2030 - June 13, 2026
Adobe Creative Suite
January 11, 2030 - June 13, 2026

Industry Experience

Travel & Hospitality, Retail, Media & Entertainment, Professional Services, Software & Internet, Transportation & Logistics, Other

Skills

Experience Level