Available to hire
I am a Senior Marketing & Brand Leader with over 10 years of international experience in the Fashion, Luxury, and Jewelry sectors. I have a proven track record of driving global brand growth, omnichannel strategy, and consumer engagement working with top industry players like Pandora, LINDBERG (Kering Group), and Mytheresa. My expertise lies in digital, retail, and brand marketing where I use data-driven strategies to elevate brand equity and business results.
Currently, I consult for high-growth brands, bringing a strategic and entrepreneurial mindset alongside sharp consumer insights and a broad global perspective from living and working in the EU, APAC, US, and MENA. I am passionate about brand storytelling, innovation, and building marketing functions that deliver measurable impact.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Italian
Fluent
Spanish; Castilian
Fluent
Chinese
Beginner
Work Experience
Brand & Marketing Consultant at Freelance
October 1, 2024 - PresentProviding strategic advisory to premium and luxury brands on brand architecture, go-to-market strategies, and consumer engagement. Collaborate with cross-functional teams and global expert networks to drive market expansion, brand repositioning, and marketing effectiveness. Enhance commercial acumen and deepen network across fashion, jewellery, and beauty sectors.
Global Brand Marketing Manager at PANDORA
September 30, 2024 - August 11, 2025Led global brand marketing strategy and execution across 100+ markets for the world’s leading jewelry brand. Oversaw integrated 360° campaigns across digital, social, retail, and traditional channels, driving brand relevance and consumer engagement. Managed a team of 4 people, senior stakeholder and external agency management, and a budget of up to €1.2 million. Partnered with cross-functional teams to strengthen brand identity and digital innovation, improving brand health KPIs.
Global Brand Marketing Manager at PANDORA
September 1, 2024 - August 11, 2025Led global brand marketing strategy and execution across 100+ markets for the world’s leading jewelry brand. Oversaw integrated 360° campaigns across digital, social, retail, and traditional channels, driving brand relevance and consumer engagement. Managed agency and content production budget up to €1.2 million, ensuring alignment with strategic goals and ROI. Partnered with cross-functional teams and regional clusters to strengthen brand identity and performance with focus on digital innovation and brand health KPIs. Key results included launching the “For Every Story” global brand platform, repositioning Pandora in China with localized campaigns, streamlining campaign processes, and designing impactful product innovation campaigns.
Brand & Marketing Consultant at Freelance
January 1, 2024 - PresentProviding strategic advisory to premium and luxury brands on brand architecture, go-to-market strategies, and consumer engagement. Collaborating with cross-functional teams and global expert networks to drive market expansion, brand repositioning, and marketing effectiveness. This role enhances commercial acumen and deepens networks across fashion, jewellery, and beauty sectors.
Global Retail Marketing Coordinator at LINDBERG
August 31, 2021 - August 11, 2025Led global retail marketing initiatives for a premium B2B luxury eyewear brand in 140 countries. Managed a team of 3 people and a network of 60 consultants. Executed retail marketing including visual merchandising, in-store activations, and events across Europe, APAC, and Middle East. Collaborated cross-functionally between Shanghai and Denmark headquarters to support market expansion and premium brand positioning, resulting in sales uplift and enhanced brand presence.
Global Retail Marketing Coordinator at LINDBERG
August 1, 2021 - August 11, 2025Led global retail marketing initiatives for premium B2B luxury eyewear brand operating in 140 countries. Developed and executed retail marketing strategies including visual merchandising, in-store activations, and events in Europe, APAC, and Middle East. Managed a team and network of 60 consultants. Collaborated cross-functionally between Shanghai and Denmark headquarters and managed partner relationships to support market expansion and premium brand positioning. Achieved a 45% uplift in sales and increased brand presence by enhancing interior design visibility in partner stores.
Social Media & Digital Marketing Specialist at Mytheresa.com
December 31, 2018 - August 11, 2025Supported the global digital marketing team of a leading luxury e-commerce platform with social media strategy, content planning, and performance optimization. Managed campaigns on Instagram, Facebook, and WeChat, aligned digital storytelling with brand guidelines. Collaborated with PR on co-branded event activations and led SEO/SEM and analytics reporting, increasing social media engagement and brand awareness.
Social Media & Digital Marketing Specialist at Mytheresa.com
December 1, 2018 - August 11, 2025Supported the global digital marketing team of a leading luxury e-commerce platform focusing on social media strategy, content planning, and performance optimization. Managed multi-channel campaigns on Instagram, Facebook, and WeChat aligned with brand guidelines. Collaborated with PR on co-branded event activations and localized digital efforts for the China market. Oversaw SEO/SEM, analytics reporting, and campaign performance tracking. Resulted in 20% social media engagement increase and 35% expansion of brand awareness in China.
Marketing & Communications Specialist at Social Cloud
August 31, 2017 - August 11, 2025Developed creative marketing solutions for fashion and beauty clients including Calzedonia, Stella McCartney, Vichy, and Yue Sai (L’Oréal Group). Delivered integrated campaigns across digital, social, e-commerce, and PR channels focused on the Chinese market. Managed paid media on Tmall, JD, WeChat, and Western platforms, leading influencer/KOL activations and campaign analytics to boost brand visibility and conversions.
Marketing & Communications Specialist at Social Cloud
August 1, 2017 - August 11, 2025Developed and executed creative marketing solutions for high-profile fashion and beauty clients including Calzedonia, Stella McCartney, Vichy, and Yue Sai (L’Oréal Group). Delivered integrated campaign strategies across digital, social, e-commerce, and PR, focused on the Chinese market and influencer/KOL activations. Managed paid media across multiple platforms and led content production and campaign analytics to drive brand visibility and conversion. Increased agency client acquisitions by 45% primarily within the fashion and luxury sector.
Marketing & Communications Specialist at Random Production
December 31, 2015 - August 11, 2025Executed marketing and communications activities related to brand strategy and campaign management, focusing on the fashion and luxury sectors.
Education
MBA in Marketing & Communications at IFA Paris
January 1, 2015 - January 1, 2016BA in Fashion Design (Exchange Program) at BAU
January 1, 2014 - January 1, 2015BA in Fashion Design at NABA
January 1, 2011 - January 1, 2014MBA in Marketing & Communications at IFA Paris
January 1, 2015 - January 1, 2016BA in Fashion Design (Exchange Program) at BAU
January 1, 2014 - January 1, 2015BA in Fashion Design at NABA
January 1, 2011 - January 1, 2014Qualifications
Industry Experience
Consumer Goods, Retail, Travel & Hospitality, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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