Available to hire
Hi, I’m Anouk, an art director in fashion. I believe emotional impact builds the strongest, most lasting connections. My work is strategic yet intuitive; I am collaborative and hands-on.
I bring an entrepreneurial spirit and a drive to shape what’s next. Rooted in the culture of the city, I also find energy in nature—whether it’s hiking up a mountain, surfing the sea, or working out in the gym.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
Language
Dutch
Fluent
English
Fluent
French
Beginner
German
Beginner
Work Experience
Art Director at Girav
January 1, 2024 - PresentModernizing and future-proofing the brand identity. Developing the brand book and defining creative direction for seasonal shoots. Responsible for emails, direct mailings, social content, and online/offline advertisements. Leading the design of a new website (currently in rollout). Collaborating with internal teams and stakeholders.
Concept Designer at Claudia Sträter and expresso, EC-Brands
January 1, 2024 - August 11, 2025Conducted market and heritage research to define brand identity and direction. Developed and presented creative concepts, providing on-set art direction for all content (copy, imagery, audio, video, graphic). Translated marketing strategies into multichannel campaigns. Acted as a key link between the brand department and stakeholders: guiding and inspiring internal teams and external partners. Designed marketing materials, including online banners, in-store and window displays, web and email templates, and social media strategies.
Concept Graphic Designer at Claudia Sträter and Steps, FNG Nederland
January 1, 2020 - August 11, 2025Created graphic concepts and led a small design team. Defined brand strategy and visual identity for Steps. Developed Steps’ look & feel across print, website, social media, and email marketing. Coordinated between the brand department and internal/external stakeholders. Projects included Steps rebranding (2019), graphic concept development for Claudia Sträter and Steps.
Founder / Creative Director at Winter in Holland
January 1, 2020 - August 11, 2025Founded from my student room, scaled into an international social enterprise. Led product design, branding, brand strategy, and art direction. Managed sales and production, including training employees. Developed all content and materials (social content, packaging, trade show stands). Designed and built the company website. In 2017, established the production process via Socially Made in Amsterdam, recognized by the Municipality of Amsterdam.
Design Assistant at Marga Weimans
January 1, 2014 - August 11, 2025Costume Design Freelancer at The Flemish Opera House
January 1, 2011 - August 11, 2025Internship Costume Department at The Flemish Opera House
January 1, 2010 - August 11, 2025Art Director at Girav
January 1, 2025 - January 1, 2025Modernising and future-proofing the brand identity. Developing the brand book and giving creative direction for seasonal shoots. Overseeing the design emails, direct mailings, social content, and online/offline advertisements. Leading the design of a new website (currently in rollout). Collaborating with internal teams and stakeholders.
Concept Designer at Claudia Sträter and expresso, EC -Brands
January 1, 2024 - January 1, 2024Conducted market and heritage research to define brand identity and direction. Developed and presented creative concepts, providing on-set art direction for all content (copy, imagery, audio, video, graphic). Translated marketing strategies into multichannel campaigns. Acted as a key link between the brand department and stakeholders. Designed marketing materials, including online banners, in-store and window displays, web and email templates, and social media strategies.
Concept Graphic Designer at Claudia Sträter and Steps, NL
January 1, 2020 - January 1, 2020Created graphic concepts and led a small design team. Defined brand strategy and visual identity for Steps. Developed Steps’ look & feel across print, website, social media, and email marketing. Coordinated between the brand department and internal/external stakeholders.
Founder / Creative Director at Winter in Holland
January 1, 2020 - January 1, 2020Founded from my student room, scaled into an international social enterprise. Led product design, branding, brand strategy, and art direction. Managed sales and production, including training employees. Developed all content and materials (social content, packaging, trade show stands). Designed and built the company website. In 2017, established the production process via Socially Made in Amsterdam, recognized by the Municipality of Amsterdam.
Design Assistant at Marga Weimans
January 1, 2014 - January 1, 2014Supported senior designers with fashion and accessory design, creating mood boards, fabric sourcing, and technical sketches.
Internship Costume Design (Freelance) at The Flemish Opera House
January 1, 2011 - January 1, 2011Internship in costume design, assisting with costume creation and fittings.
Internship Costume Department at The Flemish Opera House
January 1, 2010 - January 1, 2010Internship in the costume department supporting design and production.
Education
Bachelor International Fashion Design at Amsterdam Fashion Institute
January 1, 2007 - January 1, 2012Pre-course at Academy of Fine Arts Maastricht (ABK Maastricht)
January 1, 2006 - January 1, 2007HAVO at BC Broekhin
January 1, 2001 - January 1, 2007Bachelor International Fashion Design at HBO Amsterdam Fashion Institute (HVA)
January 1, 2007 - January 1, 2012Pre-course Arts Academy at ABK Maastricht
January 1, 2006 - January 1, 2007Qualifications
Industry Experience
Consumer Goods, Media & Entertainment, Retail, Non-Profit Organization, Professional Services, Wholesale & Distribution
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Beginner
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