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I am a Digital Marketing Specialist with 3 years of experience leading cross-channel campaigns across SEO, email marketing, social media, and paid advertising. I am skilled in improving website traffic, lead generation, and ROI using tools like Google Analytics, HubSpot, and Power BI. I have a strong ability in A/B testing, marketing automation, funnel optimization, and data-driven strategy to enhance performance, audience engagement, and campaign efficiency across both B2B and B2C markets. I enjoy collaborating across teams to align marketing strategies with business goals and consistently deliver results.…I am a Digital Marketing Specialist with 3 years of experience leading cross-channel campaigns across SEO, email marketing, social media, and paid advertising. I am skilled in improving website traffic, lead generation, and ROI using tools like Google Analytics, HubSpot, and Power BI. I have a strong ability in A/B testing, marketing automation, funnel optimization, and data-driven strategy to enhance performance, audience engagement, and campaign efficiency across both B2B and B2C markets. I enjoy collaborating across teams to align marketing strategies with business goals and consistently deliver results.

Vinay Kumar Vemula

Digital Marketer, Performance Marketer, Marketing Analyst, +2

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I am a Digital Marketing Specialist with 3 years of experience leading cross-channel campaigns across SEO, email marketing, social media, and paid advertising. I am skilled in improving website traffic, lead generation, and ROI using tools like Google Analytics, HubSpot, and Power BI. I have a strong ability in A/B testing, marketing automation, funnel optimization, and data-driven strategy to enhance performance, audience engagement, and campaign efficiency across both B2B and B2C markets. I enjoy collaborating across teams to align marketing strategies with business goals and consistently deliver results.…I am a Digital Marketing Specialist with 3 years of experience leading cross-channel campaigns across SEO, email marketing, social media, and paid advertising. I am skilled in improving website traffic, lead generation, and ROI using tools like Google Analytics, HubSpot, and Power BI. I have a strong ability in A/B testing, marketing automation, funnel optimization, and data-driven strategy to enhance performance, audience engagement, and campaign efficiency across both B2B and B2C markets. I enjoy collaborating across teams to align marketing strategies with business goals and consistently deliver results.

Available to hire

I am a Digital Marketing Specialist with 3 years of experience leading cross-channel campaigns across SEO, email marketing, social media, and paid advertising. I am skilled in improving website traffic, lead generation, and ROI using tools like Google Analytics, HubSpot, and Power BI.

I have a strong ability in A/B testing, marketing automation, funnel optimization, and data-driven strategy to enhance performance, audience engagement, and campaign efficiency across both B2B and B2C markets. I enjoy collaborating across teams to align marketing strategies with business goals and consistently deliver results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Digital Marketing Specialist at PTC, USA

October 1, 2024 - Present

Designed and executed multichannel digital campaigns across SEO, email, social media, and paid platforms achieving a 32% increase in qualified leads and 27% improvement in engagement rates. Built interactive dashboards in Google Data Studio and Power BI to track real-time KPIs including CTR, conversion rate, and ROI enabling streamlined decision-making for campaign optimization. Configured and maintained Google Tag Manager and GA4 for event tracking and user behavior mapping, improving attribution accuracy by 22%. Executed end-to-end email marketing automation workflows using HubSpot and Marketo, increasing email open rates by 18% and reducing churn through segmentation and personalization. Conducted A/B testing on ad creatives and landing pages via Facebook Ads and LinkedIn Ads, driving a 20% rise in conversion rate and lowering CPA by 14%. Implemented advanced SEO strategies including technical audits, keyword research, and link-building, leading to a 30% rise in organic traffic with

Digital Marketing Executive at Sigma Info Tech, Bengaluru, India

November 1, 2023 - August 11, 2025

Executed SEO and content-driven strategies including on-page optimization, keyword research, and blog scheduling, achieving a 25% increase in search visibility and 20% rise in organic leads. Created and maintained content across WordPress and Shopify platforms, ensuring SEO best practices and enhanced user engagement across key product pages. Launched and managed paid campaigns via Google Ads and Instagram Ads, improving click-through rates by 15% and reducing bounce rates by 18% through landing page optimization. Developed and tracked weekly performance reports using Google Analytics and Google Search Console, identifying trends and recommending optimizations that led to a 28% ROI increase. Collaborated with design and content teams to implement social media campaigns resulting in 35% follower growth and consistent audience engagement. Implemented email marketing campaigns with audience segmentation, achieving a 22% uplift in email open and click rates. Utilized Trello and Asana for t