I work at the crossroads of industrial and UX design, blending the physical and digital to shape next-generation mobility and products. My expertise spans from concept development, user experience journey, storytelling, immersive contextual and multi-modal experiences, and hands-on prototyping — from sketching to 3D visualization. I am passionate about creating innovative solutions in automotive and mobility products and ecosystems through advanced design methodologies and immersive technologies. I bring experience in physical and digital products, cockpit UX vision integration, multi-modal user experiences, vehicle charging and energy management UX, as well as rapid iterative concept development. My background includes leading cross-brand future electric and autonomous vehicle cockpit visions, physical prototyping, and collaborating with OEMs and startups to push the boundaries of mobility design.

Sam Diaz Romo

I work at the crossroads of industrial and UX design, blending the physical and digital to shape next-generation mobility and products. My expertise spans from concept development, user experience journey, storytelling, immersive contextual and multi-modal experiences, and hands-on prototyping — from sketching to 3D visualization. I am passionate about creating innovative solutions in automotive and mobility products and ecosystems through advanced design methodologies and immersive technologies. I bring experience in physical and digital products, cockpit UX vision integration, multi-modal user experiences, vehicle charging and energy management UX, as well as rapid iterative concept development. My background includes leading cross-brand future electric and autonomous vehicle cockpit visions, physical prototyping, and collaborating with OEMs and startups to push the boundaries of mobility design.

Available to hire

I work at the crossroads of industrial and UX design, blending the physical and digital to shape next-generation mobility and products. My expertise spans from concept development, user experience journey, storytelling, immersive contextual and multi-modal experiences, and hands-on prototyping — from sketching to 3D visualization. I am passionate about creating innovative solutions in automotive and mobility products and ecosystems through advanced design methodologies and immersive technologies.

I bring experience in physical and digital products, cockpit UX vision integration, multi-modal user experiences, vehicle charging and energy management UX, as well as rapid iterative concept development. My background includes leading cross-brand future electric and autonomous vehicle cockpit visions, physical prototyping, and collaborating with OEMs and startups to push the boundaries of mobility design.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Beyond – Co-founder | Lead Designer (Mobility UX / ID) at Beyond
May 1, 2024 - Present
Co-lead cockpit UX vision integration, 3D design, and physical prototyping. Built partnerships with OEMs and emerging tech startups. Supported future vehicle concepts, physical/UI testing, and immersive demo development.
Stellantis – Advanced Technology / UX & ID Designer at SFS Satellite Studio
May 1, 2024 - August 11, 2025
Co-led multi-brand future cockpit design. Defined multimodal experience and tech roadmaps. Created future vehicle concepts, storyboards, 3D ideation, and immersive VR experiences for EVs and AVs. Built and integrated 3D-printed physical prototypes for design validation and demonstrators.
Brelyon – Lead Industrial & Visualization Designer at Brelyon
September 1, 2022 - August 11, 2025
Led concept development for immersive display technology — from sketch to high-fidelity working prototypes. Led visualization, DFM, CMF strategy, 3D printing, and prototyping. Developed concepts for potential partnerships and application integration.
Volvo Group – Industrial Designer at Volvo Group
July 1, 2021 - August 11, 2025
Interior design development across multi-package concepts. Designed around packaging constraints for manufacturing with fast design iteration. Created sketch renderings and 3D visualizations.
Groupe PSA – Advanced design studio UX & Industrial Designer at Groupe PSA
January 1, 2020 - August 11, 2025
Co-led UX journey storytelling and development with advanced teams. Conducted in- and out-of-cockpit UX research. Created 2D/3D interior designs and rapid prototypes. Co-led tech scouting and integration.
Freelance Industrial Designer at Self-employed
January 1, 2019 - August 11, 2025
Concept ideation to prototype development with startups and design agencies. Focused on cross-discipline collaboration, usability, and design feasibility with sketching, 3D modeling, and prototyping.
Co-founder | Lead Designer (Mobility UX / ID) at Beyond
May 1, 2024 - Present
Co-led cockpit UX vision integration, 3D design, and physical prototyping. Built partnerships with OEMs and emerging tech startups. Supported future vehicle concepts, physical/UI testing, and immersive demo development.
Advanced Technology / UX & ID Designer at Stellantis – SF Satellite studio
May 1, 2024 - August 11, 2025
Co-led cross-brand future EV & AV cockpit visions. Defined multimodal experience and tech roadmaps. Created user journey storyboards, 3D ideation, and immersive VR experiences. Built and integrated 3D-printed physical prototypes for design validation and demonstrators.
Lead Industrial & Visualization Designer at Brelyon
September 1, 2022 - August 11, 2025
Led concept development for immersive display tech consumer electronics—from sketch to high-fidelity working prototypes. Led visualization, DFM, CMF strategy, 3D printing, and prototyping. Developed concepts for potential partnerships and application integration.
Industrial Designer at Volvo Group
July 1, 2021 - August 11, 2025
Interior design development across multi-package concepts. Designed around packaging constraints for manufacturing with fast design iteration. Created sketch renderings and 3D visualization.
Advanced design studio UX & Industrial Designer at Groupe PSA
January 1, 2020 - August 11, 2025
Contributed to Citroën Ami concept with modular cockpit concepts, focusing on customizable interfaces, user device integration, and mobility ecosystems. Co-led UX journey, conducted cockpit research, created 2D/3D designs and prototypes, and supported Silicon Valley tech scouting.
Freelance Industrial Designer at Self-Employed
January 1, 2019 - August 11, 2025
Concept ideation to prototype development with startups and design agencies. Focused on cross-discipline collaboration, usability, and design feasibility with sketching, 3D modeling, and prototyping.

Education

BFA, Industrial Design at Academy of Art University
January 1, 2009 - January 1, 2017
BFA, Industrial Design at Academy of Art University
January 1, 2009 - January 1, 2017

Qualifications

Pebble Beach Phil Hill Scholarship
January 1, 2016 - January 1, 2017
Pebble Beach Phil Hill Scholarship
January 1, 2016 - January 1, 2017

Industry Experience

Consumer Goods, Transportation & Logistics, Manufacturing, Energy & Utilities, Software & Internet