I'm Yohan D'Monte, a senior content creator and strategist with over 12 years of hands-on experience producing 1,000+ high-impact video projects and branded content across diverse industries and platforms.\n\nI blend creative instincts with strategic thinking to craft compelling narratives that drive growth, engagement, and brand transformation. My work leverages cutting-edge AI tools and data-driven storytelling to deliver exceptional results, including campaigns with cost per view as low as $0.0001 and cumulative views over a billion.…

Yohan D'Monte

I'm Yohan D'Monte, a senior content creator and strategist with over 12 years of hands-on experience producing 1,000+ high-impact video projects and branded content across diverse industries and platforms.\n\nI blend creative instincts with strategic thinking to craft compelling narratives that drive growth, engagement, and brand transformation. My work leverages cutting-edge AI tools and data-driven storytelling to deliver exceptional results, including campaigns with cost per view as low as $0.0001 and cumulative views over a billion.…

Available to hire

I’m Yohan D’Monte, a senior content creator and strategist with over 12 years of hands-on experience producing 1,000+ high-impact video projects and branded content across diverse industries and platforms.\n\nI blend creative instincts with strategic thinking to craft compelling narratives that drive growth, engagement, and brand transformation. My work leverages cutting-edge AI tools and data-driven storytelling to deliver exceptional results, including campaigns with cost per view as low as $0.0001 and cumulative views over a billion.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Director - Chevrolet Arabia at Chevrolet Arabia (CW McCann)
January 1, 2025 - September 11, 2025
Directed end-to-end branded video and social content across platforms, shifting creative strategy to TikTok and Reels. Launched TikTok presence with a total spend of $1, generating 6.2M organic views and 57,000% follower growth. Reduced cost per view to $0.0001 using performance-driven storytelling formats. Drove a 900% increase in female engagement by building culturally resonant content systems that boosted ROI and reduced overhead.
Brand Content & Strategy Lead at Chevrolet Arabia (CW McCann)
January 1, 2025 - September 11, 2025
Directed end-to-end branded video and social content across all platforms, shifting creative strategy to TikTok and Reels. Launched Chevrolet's TikTok presence with a total campaign spend of $1 to generate 6.2M organic views and 57,000% follower growth; reduced cost per view to $0.0001 using performance-driven storytelling. Built culturally resonant content frameworks that grew female engagement by 900% (from 5% to 50%).
Creative Director & Head of Content at Chevrolet Arabia (CW McCann)
January 1, 2025 - September 11, 2025
Directed end-to-end branded video and social content across all platforms, shifting creative strategy to TikTok and Reels. Led a cohesive content calendar and aligned brand storytelling with performance metrics to drive engagement and brand growth. Built a scalable, data-informed content framework that optimized creative testing and audience targeting.
Branded Content & Strategy Lead at Chevrolet Arabia (CW McCann)
January 1, 2025 - September 11, 2025
Directed end-to-end branded video and social content across all platforms, shifting creative strategy to TikTok and Reels. Launched Chevrolet's TikTok presence with a $1 total campaign spend, generating 6.2M organic views and rapid follower growth, earning 'Best Organic Content' by TikTok MEN A. Cut CPV to $0.0001 using performance-driven storytelling formats, demonstrating 100x efficiency. Developed culturally resonant content frameworks that boosted female audience engagement from 5% to 50%.
Branded Content & Strategy Lead at Chevrolet Arabia (CW McCann)
January 1, 2025 - August 12, 2025
Directed end-to-end branded video and social content across all platforms, shifting creative strategy to TikTok and Reels. Launched Chevrolet's TikTok presence with a $1 campaign spend, generating 6.2 million organic views and 57,000% follower growth, earning 'Best Organic Content' by TikTok MENAA. Reduced Cost Per View (CPV) to an unprecedented $0.0001 using performance-driven storytelling, showing 100x better efficiency. Developed culturally resonant frameworks driving a 900% increase in female audience engagement (from 5% to 50%).
GCC Director - Brand Strategy & Video Production at Mashable ME & Curly Tales (FMG)
December 31, 2022 - September 11, 2025
Directed brand strategy and video production across the GCC, steering the narrative for multiple regional campaigns. Produced over 200 branded content films and led partnerships with legacy and consumer brands, shifting creative to social-first formats (TikTok, Reels) and enhancing cross-platform storytelling. Drove audience growth and visibility for key accounts.
GCC Director - Brand Strategy & Video Production at Mashable ME & Curly Tales (FMG)
January 1, 2022 - September 11, 2025
Directed brand strategy and video production across the GCC and South Asia. Managed brands such as Dabur, Oppo, Yamaha, Meydan, Burj Al Arab, Porsche, Tanishq, and more. Produced and starred in over 200 branded content films across lifestyle, F&B, tourism, and fintech. Served as on-camera host for travel and food segments; led video scripting, production, and editing. Crafted IPs like 'Vatika Voices' achieving 10x organic engagement and implemented content systems to optimize ROI while reducing production overhead.
GCC Director - Brand Strategy & Video Production at Mashable ME & Curly Tales (FMG)
January 1, 2022 - September 11, 2025
Directed end-to-end branded video and social content; shifted creative strategy to TikTok and Reels; oversaw multi-channel content strategy for the GCC region.
GCC Director - Brand Strategy & Video Production at Mashable ME & Curly Tales (FMG)
January 1, 2022 - September 11, 2025
Brands managed include Dabur, Oppo, Yamaha, Meydan, Burj Al Arab, Porsche, Tanishq, and more. Produced and starred in 200+ branded content films across lifestyle, F&B, tourism, and fintech verticals. Served as on-camera host for travel and food segments; led video scripting, production, and editing. Crafted IPs like 'Vatika Voices' achieving 10x scale in organic engagement. Implemented content systems to optimize ROI while reducing production overhead.
GCC Director - Brand Strategy & Video Production at Mashable ME & Curly Tales (FMCG)
January 1, 2022 - August 12, 2025
Managed brands including Dabur, Oppo, Yamaha, Meydan, Burj Al Arab, Porsche, Tanishq, and more. Produced and starred in over 200 branded content films across lifestyle, F&B, tourism, and fintech verticals. Served as on-camera host for travel and food segments; led video scripting, production, and editing. Created IPs like 'Vatika Voices' achieving 10x scale in organic engagement and implemented content systems optimizing ROI while reducing production overhead.
Creative Director & Head of Content at Insyd o Dubai
December 31, 2020 - September 11, 2025
Managed brand partnerships and content development for high-profile clients; tripled social following from 100K to 400K+ through video-led growth, developed predictive analytics models for ROI, and produced lifestyle webisodes and branded segments for YouTube and Instagram. Created IPs like 'Vatika Voices' and implemented content systems to optimize ROI.
Creative Director & Head of Content at Insydo Dubai
January 1, 2020 - September 11, 2025
Directed end-to-end branded video and social content across platforms, shifting creative strategy to TikTok and Reels. Tripled social following from 100K to 400K+ through video-led growth content. Developed predictive analytics for forecast ROI by content type. Directed lifestyle websites, mini-docs, event videos, and branded segments across YouTube and Instagram. Produced a Coca-Cola video that garnered 1 million views with a $500 spend, demonstrating exceptional cost efficiency. Built content frameworks driving engagement and reducing production overhead; contributed to a 900% increase in female engagement.
Creative Director & Head of Content at Insyd o Dubai
January 1, 2020 - September 11, 2025
Directed end-to-end branding and content for regional clients; Led development of lifestyle video content; Shifted strategy and created scalable content systems.
Creative Director & Head of Content at Insyd o Dubai
January 1, 2020 - September 11, 2025
Led brand content for major accounts including American, Atlantis, Coca-Cola, FIFA Jumairah, Mastercard, Mercedes, Nestlé, Pepsi, Sephora, Volkswagen, The Emirates, and more. Tripled social following from 100K to 400K+ through video-led growth content. Developed predictive analytics models to forecast views and ROI by content type. Directed lifestyle webisodes, mini-docs, event videos, and branded segments across YouTube and Instagram. Produced a Coca-Cola video that garnered 1 million views with $500 spend, showcasing cost efficiency. Pioneered Middle East digital content partnerships with Nestlé, Coca-Cola, Americana, Mastercard.
Creative Director & Head of Content at Insydo Dubai
January 1, 2020 - August 12, 2025
Managed brands including Americana, Atlantis, Coca-Cola, FIFA Jumeirah, Mashreq, Mastercard, Meraas, Mercedes, Nestlé, Pepsi, Sephora, Standard Chartered, Volkswagen, The Emirates, and many more. Tripled social following from 100K to 400K+ through video-led growth content. Developed predictive analytics models to forecast views and ROI per content type. Directed lifestyle webisodes, mini-docs, event videos, and branded segments across YouTube and Instagram. Produced a Coca-Cola video that garnered 1 million views with a $500 spend, showcasing exceptional cost efficiency. Pioneered the Middle East’s first-ever digital content partnerships integrating legacy players into social media.
Creative Director & Video Lead at Local Media UAE
December 31, 2017 - September 11, 2025
Led regional brand campaigns and video production for major clients including Hitachi, Red Bull, and others. Directed on-camera lifestyle videos and branded cinematography, defined styling and production guidelines, and served as host for travel and food segments. Built scalable content processes to improve efficiency and ROI.
Local Media UAE at Creative Director & Video Lead
January 1, 2017 - September 11, 2025
Led regional FMCG and lifestyle campaigns for brands including Hitachi, Al Dobowi, Al Ain Fertility Clinic, AAFAQ, Belhasa Driving Center, and Red Bull. Directed content across regional video, digital, and social platforms and led brand refreshes with production styling.
Creative Director & Video Lead at Local Media UAE
January 1, 2017 - September 11, 2025
Brands Managed: Hitachi, Al Dobowi, Al Ain Fertility Clinic, AAFA Q, Belhasa Driving Center, Red Bull. Led on-camera hosting, video scripting, production and editing; produced multiple branded content films and mini-docs across regional markets.
Creative Director & Video Lead at Local Media UAE
January 1, 2017 - September 11, 2025
Brands Managed: Hitachi, Al Dobowi, Al Ain Fertility Clinic, AAFA Q, Belhasa Driving Center, Red Bull. Directed content for regional FMCG and lifestyle campaigns that broke ground in branded video content. Led on-camera, scripting, production, and editing, shaping regional video storytelling and brand presence.
Creative Director & Video Lead at Local Media UAE
January 1, 2017 - August 12, 2025
Managed brands including Hitachi, Al Dobowi, Al Ain Fertility Clinic, AAFAQ, Belhasa Driving Center, and Red Bull. Directed content for regional FMCG and lifestyle campaigns breaking early ground in branded video content. Led brand refreshes and production styling across video, digital, and social platforms.

Education

MFA, Filmmaking (Digital Storytelling & Strategy) at New York Film Academy, Los Angeles
January 1, 2014 - January 1, 2014
BA, Media & Communications (Digital Marketing & Perception Management) at Manipal University, Dubai
January 1, 2012 - January 1, 2012
MFA, Film Making (Digital Storytelling & Strategy) at New York Film Academy, Los Angeles
January 11, 2030 - January 1, 2014
BA, Media & Communications (Digital Marketing & Perception Management) at Manipal University, Dubai
January 11, 2030 - January 1, 2012
MFA, Film Making (Digital Storytelling & Strategy) at New York Film Academy, Los Angeles
January 1, 2012 - January 1, 2014
BA, Media & Communications (Digital Marketing & Perception Management) at Manipal University, Dubai
January 1, 2010 - January 1, 2012
MFA at New York Film Academy, Los Angeles
January 1, 2014 - September 11, 2025
BA at Manipal University, Dubai
January 1, 2012 - September 11, 2025
MFA, Film Making (Digital Storytelling & Strategy) at New York Film Academy, Los Angeles
January 11, 2030 - January 1, 2014
BA, Media & Communications (Digital Marketing & Perception Management) at Manipal University, Dubai
January 11, 2030 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Travel & Hospitality, Retail, Financial Services, Telecommunications, Professional Services, Education

Skills

Experience Level