I am a Creative Visual Designer with a focus on graphic design, user interfaces, and brand development. I enjoy crafting engaging marketing materials, UI elements, and motion graphics for web and mobile platforms. I collaborate with cross-functional teams to translate client goals into effective design solutions and I love leveraging AI tools to improve workflows while keeping accessibility and usability at the forefront. My approach combines user-centered design with strong brand identity, delivering high-quality visuals that elevate campaigns and products. I thrive in fast-paced environments, manage projects end-to-end, and continuously seek opportunities to learn and refine design systems.

Leili Rafiaei

I am a Creative Visual Designer with a focus on graphic design, user interfaces, and brand development. I enjoy crafting engaging marketing materials, UI elements, and motion graphics for web and mobile platforms. I collaborate with cross-functional teams to translate client goals into effective design solutions and I love leveraging AI tools to improve workflows while keeping accessibility and usability at the forefront. My approach combines user-centered design with strong brand identity, delivering high-quality visuals that elevate campaigns and products. I thrive in fast-paced environments, manage projects end-to-end, and continuously seek opportunities to learn and refine design systems.

Available to hire

I am a Creative Visual Designer with a focus on graphic design, user interfaces, and brand development. I enjoy crafting engaging marketing materials, UI elements, and motion graphics for web and mobile platforms. I collaborate with cross-functional teams to translate client goals into effective design solutions and I love leveraging AI tools to improve workflows while keeping accessibility and usability at the forefront.

My approach combines user-centered design with strong brand identity, delivering high-quality visuals that elevate campaigns and products. I thrive in fast-paced environments, manage projects end-to-end, and continuously seek opportunities to learn and refine design systems.

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Language

English
Advanced
Persian
Intermediate

Work Experience

Freelance Visual Designer at Self-employed
December 1, 2014 - October 29, 2025
Designed and prototyped user interfaces for mobile and web applications, applying accessibility and UX best practices. Collaborated directly with clients to define goals, create wireframes, site maps, and interactive prototypes. Conducted research and competitor analysis to guide design decisions and improve usability. Managed projects from ideation through implementation, ensuring smooth handoffs to developers. Optimized workflows using AI-driven tools, increasing efficiency while maintaining design quality.
Graphic Designer at Semper 8
May 1, 2024 - May 1, 2024
Created digital and print marketing assets, ensuring cohesive branding across campaigns. Partnered with developers and marketers to deliver design solutions that aligned with client objectives. Produced engaging visuals that enhanced sustainability-focused campaigns and improved customer engagement. Collaborated cross-functionally to strengthen brand identity and streamline design processes.
Graphic Designer at Karafarin Insurance Co.
August 1, 2021 - August 1, 2021
Produced a wide range of marketing materials, including brochures, social media assets, and corporate communications. Partnered with marketing teams to align designs with company objectives and strengthen brand recognition. Delivered projects on time in a fast-paced environment, balancing multiple priorities with precision. Created compelling visual content that improved campaign performance and client engagement.
Visual Designer at Freelance
December 1, 2014 - Present
Designed and prototyped user interfaces for mobile and web applications, applying accessibility and UX best practices. Collaborated directly with clients to define goals, create wireframes, site maps, and interactive prototypes. Conducted research and competitor analysis to guide design decisions and improve usability. Managed projects from ideation through implementation, ensuring smooth handoffs to developers. Optimized workflows using AI-driven tools, increasing efficiency while maintaining design quality.
Graphic Designer at Karafarin Insurance Co.
December 1, 2016 - August 1, 2021
Produced a wide range of marketing materials, including brochures, social media assets, and corporate communications. Partnered with marketing teams to align designs with company objectives and strengthen brand recognition. Delivered projects on time in a fast-paced environment, balancing multiple priorities with precision. Created compelling visual content that improved campaign performance and client engagement.

Education

Diploma Of Interactive Media Design at Seneca College
September 1, 2022 - April 1, 2024
Bachelor Of Art at University Of Art
September 1, 2010 - December 1, 2014
Diploma Of Art at School Of Fine Art
September 1, 2006 - May 1, 2010
Diploma Of Interactive Media Design at Seneca College
September 1, 2022 - April 1, 2024
Bachelor Of Art at University Of Art
September 1, 2010 - December 1, 2014
Diploma Of Art at School Of Fine Art
September 1, 2006 - May 1, 2010

Qualifications

Using AI in the UX Design Process
January 1, 2024 - October 29, 2025
UI Design Foundations
January 1, 2023 - October 29, 2025
Accessibility in Design
January 1, 2023 - October 29, 2025
Design Thinking: User-Centered Design
January 1, 2023 - October 29, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education