Available to hire
I’m Rebeca Caulton, a senior brand and visual designer with seven years of experience building brand identities and visual systems across social, digital and print.
I focus on clarity, craft and consistency, and I enjoy leading projects within in-house teams to deliver high-quality work in fast-paced environments.
Experience Level
Expert
Expert
Expert
Expert
Expert
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Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Work Experience
Lead Designer at GLPG
November 1, 2024 - PresentLead brand and visual direction across multiple high-value property developments, shaping identity systems and campaign assets from concept to launch. Designed brand identities for multiple multi-million-pound developments. Built scalable visual systems applied across social and marketing materials. Directed and produced launch collateral including brochures, video content and campaign assets. Established consistent visual standards across multiple live projects
Graphic Designer (Part-time) at Admin By Request
November 1, 2024 - August 13, 2025Created visually compelling content for the company’s social media channels including Facebook, Instagram, Twitter, and LinkedIn. Collaborated with the marketing team to develop and execute strategic campaigns that elevate brand messaging and audience engagement. Leveraged platform trends and performance insights to inform innovative design approaches for posts, stories, and promotional assets. Designed B2B social campaigns for LinkedIn, boosting engagement by 19%, created visual strategies to improve campaign clarity and consistency, and aligned design with business goals.
Marketing Manager & Lead Designer at GLPG
November 1, 2024 - PresentLed the creative direction and execution of branding and marketing collateral across GLPG's portfolio of high-value real estate developments. Responsible for developing and implementing visual strategies that enhance site appeal, support investment narratives, and drive engagement across print, digital, and video. Worked closely with the internal team to ensure consistent brand representation and campaign effectiveness. Designed brand identities for 8+ multi-million-pound real estate developments, directed video content production to promote key investment opportunities and engagement, and delivered marketing assets aligned with sales strategies.
Graphic Designer (Part-time) at Admin By Request
November 1, 2024 - August 13, 2025Created visually compelling content for the company’s social media channels, including Facebook, Instagram, Twitter, and LinkedIn. Collaborated with the marketing team to develop and execute strategic campaigns elevating brand messaging and audience engagement. Leveraged platform trends and performance insights to inform innovative design approaches for posts, stories, and promotional assets. Designed B2B social campaigns for LinkedIn, boosting engagement by 19%. Created visual strategies to improve campaign clarity and consistency.
Marketing Manager & Lead Designer at GLPG
November 1, 2024 - PresentLed the creative direction and execution of branding and marketing collateral across GLPG’s portfolio of high-value real estate developments. Developed and implemented visual strategies that enhanced site appeal, supported investment narratives, and drove engagement across print, digital, and video platforms. Worked closely with the internal team to ensure consistent brand representation and campaign effectiveness. Designed brand identities for over 8 multi-million-pound real estate developments supporting high-value site sales. Directed, shot, and edited video content to promote key investment opportunities and build audience engagement. Delivered a suite of marketing assets including brochures, social campaigns, and pitch decks aligned with sales strategies, and collaborated with internal teams to maintain cohesive brand execution across platforms.
Graphic Designer (Part-time) at Admin By Request
November 1, 2024 - August 13, 2025Created visually compelling content for the company’s social media channels such as Facebook, Instagram, Twitter, and LinkedIn. Collaborated with the marketing team to develop and execute strategic campaigns that elevated brand messaging and audience engagement. Leveraged platform trends and performance insights to inform innovative design approaches for posts, stories, and promotional assets. Achievements included designing B2B social campaigns for LinkedIn that boosted engagement by 19% and developing visual strategies to improve campaign clarity and consistency.
Marketing Manager & Lead Designer at GLPG
November 1, 2024 - PresentLeading the creative direction and execution of branding and marketing collateral across GLPG’s portfolio of high-value real estate developments. Responsible for developing and implementing visual strategies to enhance site appeal, support investment narratives, and drive engagement across print, digital, and video. Collaborate closely with internal teams to ensure consistent brand representation and campaign effectiveness. Key achievements include designing brand identities for more than eight multi-million-pound real estate developments, directing, shooting, and editing video content to promote key investment opportunities, and delivering a suite of marketing assets aligned with sales strategies.
Digital Marketing Manager (Contract) at NZEALTH
June 30, 2024 - August 13, 2025Developed and implemented content strategies across social and digital channels, producing engaging video and visual content that upheld brand standards. Collaborated with the CEO to optimize marketing performance and spend through data-driven insights. Analyzed the customer journey across key touchpoints to improve engagement and campaign effectiveness.
Digital Marketing Manager (Contract) at NZEALTH
June 1, 2024 - August 13, 2025Developed and implemented content strategies across social and digital channels, producing engaging video and visual content that upheld brand standards. Collaborated with the CEO to optimize marketing performance and spend through data-driven insights. Analyzed the customer journey across key touchpoints to improve engagement and campaign effectiveness.
Digital Marketing Manager (Contract) at NZEALTH
June 1, 2024 - August 13, 2025Developed and implemented content strategies across social and digital channels, producing engaging video and visual content that upheld brand standards. Collaborated with the CEO to optimize marketing performance and spend through data-driven insights. Analyzed the customer journey across key touchpoints to improve engagement and campaign effectiveness.
Digital Marketing Manager at NZEALTH
March 1, 2024 - June 1, 2024Designed B2B social content and campaign assets for LinkedIn. Developed clear visual approaches across digital marketing materials
Creative Lead at Ray White Real Estate
January 31, 2024 - August 13, 2025Directed the design and creative execution of company-wide marketing initiatives and bespoke campaigns for individual salespeople. Led the design team focusing on mentorship, collaboration, and high performance, fostering a results-driven environment. Maintained brand consistency across all marketing channels and touchpoints. Led the creative direction of the company magazine overseeing layout, visual storytelling, and coordination with the marketing manager and editor to boost engagement and readership. Mentored design team members to foster collaborative and results-oriented work environments.
Creative Lead at Ray White Real Estate
January 1, 2024 - August 13, 2025Directed the design and creative execution of company-wide marketing initiatives and bespoke campaigns for individual salespeople. Led the design team focusing on mentorship, collaboration, and high performance fostering a results-driven environment. Maintained brand consistency across marketing channels and touchpoints. Led creative direction of the company magazine, overseeing layout, visual storytelling, and coordination with marketing and editorial teams to boost engagement and readership. Mentored design team to foster a collaborative and results-driven work environment.
Creative Lead at Ray White Real Estate
January 1, 2024 - August 13, 2025Directed the design and creative execution of company-wide marketing initiatives and bespoke campaigns for individual salespeople. Led the design team focusing on mentorship, collaboration, and high performance, fostering a results-driven environment. Maintained brand consistency across all marketing channels and touchpoints. Led creative direction for the company magazine including overseeing layout, visual storytelling, and coordination with marketing managers and editors to boost engagement and readership.
Junior Designer at Altus NZ Limited
August 31, 2022 - August 13, 2025Contributed to the creation of high-impact marketing campaigns featured across national television, digital platforms, and outdoor media. Maintained and evolved brand guidelines for multiple fabricator brands within the company’s portfolio, ensuring a cohesive and consistent visual identity across all touchpoints. Collaborated on the development of integrated marketing campaigns across national television, digital platforms, and outdoor advertising. Created and maintained brand guidelines for multiple fabricator brands, ensuring consistent and cohesive brand representation.
Junior Designer at Altus NZ Limited
August 1, 2022 - August 13, 2025Contributed to the creation of high-impact marketing campaigns featured across national television, digital platforms, and outdoor media. Maintained and evolved brand guidelines for multiple fabricator brands within the company’s portfolio, ensuring a cohesive and consistent visual identity across all touchpoints. Collaborated on integrated marketing campaigns featuring national TV, digital platforms, and outdoor advertising. Created and maintained brand guidelines for multiple fabricator brands.
Intermediate Designer at Ray White Real Estate
August 1, 2022 - August 13, 2025Streamlined workflow processes using Monday.com to ensure timely delivery of brand assets. Produced engaging video content aligned with brand standards, leveraging editing and production expertise. Fostered strong relationships with the sales team to enhance in-house design control and uphold brand consistency. Optimized workflow processes enhancing project delivery speed and team coordination. Developed brand-aligned video content reinforcing visual identity across channels.
Junior Designer at Altus NZ Limited
August 1, 2022 - August 13, 2025Contributed to the creation of high-impact marketing campaigns featured across national television, digital platforms, and outdoor media. Maintained and evolved brand guidelines for multiple fabricator brands within the company’s portfolio, ensuring cohesive and consistent visual identity across all touchpoints.
Intermediate Designer at Ray White Real Estate
August 1, 2022 - August 13, 2025Streamlined workflow processes using Monday.com to ensure timely delivery of brand assets. Produced engaging video content aligned with brand standards utilizing editing and production expertise. Fostered strong relationships with the Sales team to enhance in-house design control and uphold brand consistency. Optimized workflow processes to enhance project delivery speed and team coordination, while developing brand-aligned video content to reinforce visual identity across channels.
Intermediate Designer at Ray White Real Estate
July 31, 2022 - August 13, 2025Streamlined workflow processes using Monday.com to ensure timely delivery of brand assets. Produced engaging video content aligned with brand standards leveraging editing and production expertise. Fostered strong relationships with the sales team to enhance in-house design control and uphold brand consistency. Optimized workflow processes using Monday.com, enhancing project delivery speed and team coordination. Developed compelling, brand-aligned video content to reinforce visual identity across channels.
Junior Designer at Altus NZ Limited
March 1, 2020 - August 1, 2022Supported brand and marketing campaigns across digital and print. Maintained visual consistency across multiple product brands
Junior Designer Internship at Ray White
February 29, 2020 - August 13, 2025Designed marketing collateral for salesperson campaigns, gaining practical experience on client-facing projects while enhancing proficiency in Adobe Creative Suite. Designed sales campaign graphics, strengthening technical expertise in Adobe Creative Suite.
Junior Designer Internship at Ray White
February 1, 2020 - August 13, 2025Designed marketing collateral for salesperson campaigns, gaining practical experience on client-facing projects while enhancing proficiency in Adobe Creative Suite. Designed sales campaign graphics, strengthening technical expertise in Adobe Creative Suite.
Junior Designer Internship at Ray White
February 1, 2020 - August 13, 2025Designed marketing collateral for salesperson campaigns, gaining practical experience on client-facing projects while enhancing proficiency in Adobe Creative Suite. Responsible for designing sales campaign graphics, strengthening technical expertise in Adobe Creative Suite.
Education
Bachelor of Design / Major in Communication Design at Auckland University of Technology
February 1, 2017 - December 1, 2019Bachelor of Design (Major in Communication Design) at Auckland University of Technology
February 1, 2017 - December 31, 2019Bachelor of Design/Major in Communication Design at Auckland University of Technology, New Zealand
February 1, 2017 - December 1, 2019Bachelor of Design (Communication Design) at Auckland University of Technology
February 1, 2017 - December 1, 2019Qualifications
Industry Experience
Real Estate & Construction, Media & Entertainment, Professional Services, Retail, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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