Developed and produced short-form video content (e.g., TikTok, Reels, YouTube Shorts) to enhance brand visibility and drive lead generation. Implemented data-driven content strategies to optimize Click-Through Rates (CTR) and Return on Ad Spend (ROAS), directly supporting lead generation efforts. Identified and nurtured collaborations with external creators and influencers for User-Generated Content (UGC) creation and audience expansion. Scripted, storyboarded, and edited video ads for performance marketing campaigns, aligning with brand goals and audience.

Led and moderated group sessions, developing and implementing stress management and mindfulness programs. Organized and managed courses and wellness offerings, demonstrating clear and empathetic communication and participant motivation.