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I am a creative and results-driven marketing professional with a strong background in brand strategy, social media management, and experiential marketing. With over 8 years of experience building and promoting brands, I have a proven ability to create engaging campaigns, grow online communities, and manage projects from concept to execution. I excel at blending creative storytelling with strategic thinking to deliver measurable impact. I am passionate about connecting brands with audiences through both digital and offline channels. I continuously seek to innovate by merging creativity with sustainability and leveraging diverse marketing platforms to build meaningful brand experiences.…I am a creative and results-driven marketing professional with a strong background in brand strategy, social media management, and experiential marketing. With over 8 years of experience building and promoting brands, I have a proven ability to create engaging campaigns, grow online communities, and manage projects from concept to execution. I excel at blending creative storytelling with strategic thinking to deliver measurable impact. I am passionate about connecting brands with audiences through both digital and offline channels. I continuously seek to innovate by merging creativity with sustainability and leveraging diverse marketing platforms to build meaningful brand experiences.

Irina Dumitrescu

Brand Strategist, Marketing Strategist, Graphic Designer, +2

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I am a creative and results-driven marketing professional with a strong background in brand strategy, social media management, and experiential marketing. With over 8 years of experience building and promoting brands, I have a proven ability to create engaging campaigns, grow online communities, and manage projects from concept to execution. I excel at blending creative storytelling with strategic thinking to deliver measurable impact. I am passionate about connecting brands with audiences through both digital and offline channels. I continuously seek to innovate by merging creativity with sustainability and leveraging diverse marketing platforms to build meaningful brand experiences.…I am a creative and results-driven marketing professional with a strong background in brand strategy, social media management, and experiential marketing. With over 8 years of experience building and promoting brands, I have a proven ability to create engaging campaigns, grow online communities, and manage projects from concept to execution. I excel at blending creative storytelling with strategic thinking to deliver measurable impact. I am passionate about connecting brands with audiences through both digital and offline channels. I continuously seek to innovate by merging creativity with sustainability and leveraging diverse marketing platforms to build meaningful brand experiences.

Available to hire

I am a creative and results-driven marketing professional with a strong background in brand strategy, social media management, and experiential marketing. With over 8 years of experience building and promoting brands, I have a proven ability to create engaging campaigns, grow online communities, and manage projects from concept to execution. I excel at blending creative storytelling with strategic thinking to deliver measurable impact.

I am passionate about connecting brands with audiences through both digital and offline channels. I continuously seek to innovate by merging creativity with sustainability and leveraging diverse marketing platforms to build meaningful brand experiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Brand Manager & Marketing Strategist at Epic Prints (Advertising)

June 1, 2021 - Present

Built and managed brands specializing in sustainable promotional products, helping B2B and B2C clients align with ESG values. Designed and executed multi-channel campaigns including social media, email, and offline activations, resulting in steady growth of brand visibility and community engagement. Collaborated with shopping malls and local organizations on experiential marketing events, providing creative concepts and hands-on implementation. Led the rebranding of a prestigious high school, including visual identity design and curated promotional products tailored to their image. Developed custom products from upcycled and recycled materials, merging creativity with sustainability. Represented the brand as a speaker at events, sharing expertise in branding, storytelling, and sustainability in business.

CEO & Business Development Lead at Iris Next Invest (Construction)

March 1, 2024 - August 13, 2025

Developed and implemented strategic business plans, including client acquisitions strategies. Built strong B2B relationships and secured long-term partnerships. Represented the company at industry events and networking opportunities.

Graphic Designer/Collaborator at Predgrafix (Publishing House)

June 1, 2021 - August 13, 2025

Designed book covers, interior layouts, and promotional materials. Managed editorial processes and coordinated with authors to ensure high-quality publications.

Co-Founder & Sales/Marketing Manager at Print It (Advertising)

October 1, 2018 - August 13, 2025

Developed and executed sales and marketing strategies for B2B clients. Led promotional campaigns and oversaw client branding projects.