Available to hire
Digital Marketing Manager experienced in B2B and B2C projects across iGaming, finance, education, fashion, entertainment, and other high-demand industries. I have worked with both corporate accounts and personal brands, adapting strategies to different audiences and regional specifics across multiple markets, including Estonia, Latvia, Spain, Mexico, Cyprus, and Russia.
I work across SEO-optimized websites and all major social platforms, including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, and Telegram. My scope of work includes copywriting across multiple complexity levels, AI-driven content creation, brand-consistent content delivery, and marketing coordination with on-site management during industry events such as SiGMA World and ICE Barcelona.
I have launched and rebuilt brand presence at different stages of development, covering positioning, visual identity, and scalable content systems. I also work with targeting in Meta Ads Manager, including creative campaign setup and performance analysis.
In addition, I manage marketing teams during high-intensity periods and industry events, coordinating large-scale content production, preparing clear briefs for designers, and structuring workflows for efficient execution. I also handle award nomination processes and develop action plans for teams during major industry events.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Russian
Fluent
English
Fluent
Estonian
Advanced
Spanish; Castilian
Intermediate
Portuguese
Beginner
Work Experience
Digital Marketing Specialist at Fiizy OÜ
January 1, 2023 - PresentLaunched Instagram, TikTok, and Facebook from scratch for two corporate lending brands. Created content plans, managed designers, and wrote captions and ad texts using AI-based translation tools. Achieved 277 followers in 24 Instagram posts and over 7,000 organic views on a TikTok video without paid promotion.
Freelance Digital Marketing Specialist
December 31, 2018 - August 13, 2025Regularly delivers short-term assignments, including launching Instagram accounts from scratch, designing ad banners and menus in Canva, and creating ad integrations using AI tools.
Digital Marketing Specialist (Freelance) at Self-employed / Freelance
December 31, 2018 - October 1, 2025Managed freelance digital marketing projects with multi-platform campaigns on Instagram and Facebook. Created organic content strategies, designed branding elements, and organized two engagement contests to boost reach. Conducted regular photo shoots, built cohesive visual identity, and launched Instagram accounts from scratch. Used AI tools for content production and automation, produced ad banners in Canva, and wrote copy to align with brand goals and audience interests. Achieved rapid follower growth and first sales for client services.
Digital Marketing Specialist (Freelance) at Self-employed / Freelance
December 31, 2022 - October 1, 2025Continued freelance work focusing on social media strategy, content creation, and AI-enhanced marketing. Built and managed content calendars, produced visuals and captions, and implemented data-driven campaigns. Led end-to-end Instagram and TikTok activations for multiple brands, including organic growth tactics and performance reporting.
Freelance Digital Marketing / Content Creation at Self-employed
December 31, 2018 - October 1, 2025Freelance projects focused on social media strategy, brand identity, content creation, and copywriting for multiple clients across Instagram and Facebook.
Social Media Manager / Content Creator at Self-employed / Client-based
December 31, 2022 - October 1, 2025Launched and managed Instagram accounts from scratch, developed organic content strategies, wrote captions, organized engagement contests, and produced regular photo shoots to boost reach and engagement. Achieved steady follower growth and stronger brand presence.
Social Media Manager at Russian-speaking fashion blogger (well-known)
January 1, 2023 - PresentLaunched an Instagram account from scratch for a well-known Russian-speaking fashion blogger; developed a cohesive content plan, created authentic captions, and executed targeted ad copy to grow the audience and engagement.
Freelance Digital Marketer at Self-employed
December 31, 2018 - October 1, 2025Built and managed Instagram and other social accounts from scratch, created content plans, produced photoshoots, and developed data-driven campaigns across platforms. Delivered copy, visuals, and brand guidance for clients with a focus on engagement, audience growth, and conversions. Responsibilities included designing banners and posts in Canva, coordinating shoots, and leveraging AI tools for content production and workflow automation.
Freelance Digital Marketer at Self-employed
December 31, 2022 - October 1, 2025Continued freelance projects with emphasis on brand identity, SEO-friendly content, and targeted ads. Led rapid content production cycles, managed client briefs, and delivered cohesive brand visuals for multiple campaigns. Created social assets, captions, and landing page copy; performed audience analytics; and implemented AI-assisted tools to optimize workflow and reporting.
Blogger-Stylist at Cyprus
January 1, 2025 - PresentDeveloped fashion-focused content, styling tips, and trend reports for a Cyprus-based blog/brand. Built organic growth strategies on Instagram and TikTok, coordinated shoots, edited visuals, and crafted captions to engage audiences.
Digital Marketing Manager at Corporate B2C (Finance, Education & Services)
January 1, 2024 - December 31, 2025Managed social media for short-term lending services, medical financing, and a trading education academy. Established brand presence from scratch, ensuring brand identity and communication aligned with brand guidelines. Prepared clear tasks for designers and aligned campaigns with brand positioning across international markets.
Freelance Digital Marketing / Brand & Content at Self-Employed / Personal Brands & Independent Projects
January 1, 2022 - January 1, 2026Executed individual projects across beauty services, personal styling, street food, fitness coaching, astrology, a children’s camp, and furniture assembly. Set up Meta Ads Manager targeting and prepared creative assets; successfully drove sales. Delivered full profile packaging and re-packaging with content plans, visual brand concepts, and promotions. Led AI-driven content production for brands and visual asset creation (flyers, infographics, banners, menus).
Education
BA at Euroacademy | Estonia
January 1, 2019 - December 31, 2022BA at University College Birmingham | UK
January 11, 2030 - August 13, 2025Trading Academy program at First Baltic Trading Academy
January 11, 2030 - January 1, 2024Vedic Numerologist and Mandala Art Teacher at Latvia
January 11, 2030 - January 1, 2024Blogger-Stylist at Cyprus
January 11, 2030 - January 1, 2025 at Estonia University College Birmingham (UK)
January 11, 2030 - October 1, 2025First Baltic Trading Academy at First Baltic Trading Academy
January 11, 2030 - January 1, 2024SEO & Content Strategy at Udemy
January 11, 2030 - January 1, 2024BA in English – Russian Translation at European Academy
January 1, 2015 - January 1, 2018BA in Tourism & Hospitality Management at Estonian University College Birmingham, UK
January 1, 2019 - January 1, 2022Qualifications
Social Media Marketing
January 1, 2023 - August 13, 2025AI Trends in Digital Marketing
January 1, 2024 - August 13, 2025Neuromarketing Academy
January 1, 2024 - August 13, 2025SEO & Content Strategy
January 1, 2024 - August 13, 2025Instagram Visual Feed & Branding
January 11, 2030 - August 13, 2025Video Creation with AI Effects | Fine Courses
January 1, 2025 - August 13, 2025Bachelor's degree in English – Russian Translation
January 11, 2030 - October 1, 2025BA in English – Russian Translation
January 11, 2030 - October 1, 2025BA in English–Russian Translation
January 11, 2030 - October 1, 2025BA in Tourism & Hospitality Management
January 11, 2030 - October 1, 2025SEO & Content Strategy Certification
January 11, 2030 - October 1, 2025AI Tools for Content Creation Certification
January 11, 2030 - October 1, 2025BA in English – Russian Translation
January 11, 2030 - October 1, 2025BA in Tourism & Hospitality Management
January 11, 2030 - October 1, 2025Social Media Marketing – Certificate
January 1, 2023 - October 1, 2025Bachelor's degree in English–Russian Translation
January 11, 2030 - October 1, 2025Bachelor's degree in Tourism & Hospitality Management
January 11, 2030 - October 1, 2025BA in English – Russian Translation
January 11, 2030 - October 1, 2025BA in Tourism & Hospitality Management
January 11, 2030 - October 1, 2025AI Trends in Digital Marketing
January 1, 2024 - October 1, 2025SEO & Content Strategy
January 1, 2024 - October 1, 2025Video Creation with AI Effects
January 1, 2025 - October 1, 2025Social Media Marketing certificate
January 1, 2023 - December 31, 2023AI Tools for Content Creation (certificate)
January 1, 2023 - December 31, 2023AI-based video production
January 1, 2025 - December 31, 2025Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services, Education, Software & Internet, Retail, Other, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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