Kristina Pavlova

Digital Marketing Manager experienced in B2B and B2C projects across iGaming, finance, education, fashion, entertainment, and other high-demand industries. I have worked with both corporate accounts and personal brands, adapting strategies to different audiences and regional specifics across multiple markets, including Estonia, Latvia, Spain, Mexico, Cyprus, and Russia.

I work across SEO-optimized websites and all major social platforms, including Instagram, Facebook, TikTok, LinkedIn, X (Twitter), YouTube, and Telegram. My scope of work includes copywriting across multiple complexity levels, AI-driven content creation, brand-consistent content delivery, and marketing coordination with on-site management during industry events such as SiGMA World and ICE Barcelona.

I have launched and rebuilt brand presence at different stages of development, covering positioning, visual identity, and scalable content systems. I also work with targeting in Meta Ads Manager, including creative campaign setup and performance analysis.

In addition, I manage marketing teams during high-intensity periods and industry events, coordinating large-scale content production, preparing clear briefs for designers, and structuring workflows for efficient execution. I also handle award nomination processes and develop action plans for teams during major industry events.