Available to hire
I am a Marketing Specialist skilled in digital strategy, content creation, and user experience alongside experience in campaign execution, brand communication, and marketing analytics. I deliver impactful results through a balance of creativity, analysis, and audience insight. My strengths lie in managing social media platforms, creating engaging content, implementing SEO best practices, and developing B2B partnerships to drive business growth.
I have a strong background in performance marketing and sales coordination, with proven success in planning and executing campaigns to maximize brand visibility and lead generation. Passionate about continual learning and collaboration, I aim to support full sales cycles and deliver professional quotations while optimizing marketing strategies based on data-driven insights.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
Arabic
Fluent
English
Advanced
German
Beginner
Work Experience
Marketing and Sales Specialist at Kitchen Format Company
March 1, 2025 - PresentManage social media platforms (Facebook, Instagram, LinkedIn) to boost brand visibility and generate qualified leads. Plan and execute performance-driven media buying campaigns focused on lead generation and ROI. Create and curate engaging content with persuasive copy customized to each platform. Develop visually appealing social media designs and reels using Canva to enhance brand presence. Conduct market research to identify trends, customer needs, and competitor strategies. Apply basic SEO practices to improve content visibility and support organic growth. Collaborate with external partners to align website management and Google Ads with digital strategy and performance. Generate leads via inbound/outbound efforts including direct outreach, calls, and B2B networking. Develop and maintain B2B partnerships to expand business opportunities. Support the full sales cycle from lead acquisition to conversion. Prepare and maintain complete price lists and develop professional quotations for
Performance Marketing Specialist at DigiTell Marketing Agency
December 1, 2024 - August 13, 2025Analyzed audience segmentation and behavior to optimize user journeys and improved database quality. Planned and executed CRM campaigns via email, WhatsApp, and push notifications. Led CRO initiatives using A/B testing and user behavior analysis to boost app performance. Designed and optimized UI/UX interfaces for intuitive navigation and improved user engagement. Conducted A/B tests on landing pages, lead collection, and email campaigns to drive data-based improvements. Collaborated with teams to align marketing strategies and share email marketing best practices. Performed market research to identify consumer trends and support strategic decisions. Developed creative marketing campaigns to increase engagement and brand awareness. Analyzed marketing data to refine strategies and improve campaign outcomes. Created impactful marketing visuals using Canva. Crafted compelling bilingual content in Arabic and English.
Social Media Specialist at Glow Joa Brand
November 1, 2024 - August 13, 2025Managed Social Media Platforms (Facebook and Instagram). Planned and executed media buying campaigns for awareness and sales campaigns. Created content and copywriting. Designed basic posts. Moderated and responded to customer inquiries to ensure a positive user experience.
Sales and Coordination Specialist at Algorithmics International School
May 1, 2024 - August 13, 2025Established strategic collaborations with educational institutions, consistently exceeding sales targets. Handled effective communication, scheduled lessons, managed incoming/outgoing correspondence, and organized office files.
Digital Marketing Intern at EDGE Education Internship
October 1, 2023 - August 13, 2025Conducted digital marketing specialist tasks including analytics, content creation (content strategy, planning, and calendar), SEO strategies, action plans, and digital marketing strategies.
Education
Bachelor of Integrated Marketing Communications, Business Administration at Nile University
January 1, 2020 - January 1, 2024Qualifications
Dean's Honor at Nile University for Outstanding Academic Achievement in the Spring Semester
May 1, 2024 - August 13, 2025Dean's Honor at Nile University for Outstanding Academic Achievement in the Fall Semester
November 1, 2024 - August 13, 2025President’s Honor at Nile University for Outstanding Academic Achievement in the Spring Semester
May 1, 2023 - August 13, 2025EDGE Education Internship Certificate for successful completion of Digital Marketing Internship
October 1, 2023 - August 13, 2025Education For Employment EFE Certificate for successful completion of Online Career Directions Program
December 1, 2023 - August 13, 2025Nile University Participation Certificate as a Ghabbour Event Organizer from GSP Logistics Team
August 1, 2021 - August 13, 2025Industry Experience
Consumer Goods, Education, Professional Services, Retail, Software & Internet
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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