I love creating digital experiences that are not just beautiful, but truly meaningful to the people who use them. With 8+ years of experience, I lead full design lifecycles and specialize in responsive interfaces and brand identity systems. I combine design thinking, cross-cultural collaboration, and strong visual storytelling to build intuitive, accessible products, leveraging my multilingual communication skills to work seamlessly with diverse teams.

Asma Bessayadia

I love creating digital experiences that are not just beautiful, but truly meaningful to the people who use them. With 8+ years of experience, I lead full design lifecycles and specialize in responsive interfaces and brand identity systems. I combine design thinking, cross-cultural collaboration, and strong visual storytelling to build intuitive, accessible products, leveraging my multilingual communication skills to work seamlessly with diverse teams.

Available to hire

I love creating digital experiences that are not just beautiful, but truly meaningful to the people who use them.

With 8+ years of experience, I lead full design lifecycles and specialize in responsive interfaces and brand identity systems. I combine design thinking, cross-cultural collaboration, and strong visual storytelling to build intuitive, accessible products, leveraging my multilingual communication skills to work seamlessly with diverse teams.

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Language

English
Fluent
French
Fluent
Arabic
Fluent
Chinese
Intermediate
German
Beginner

Work Experience

UX/UI Designer at Startup focused on business skill development
February 1, 2025 - February 1, 2025
UX/UI designer and business partner coach; led design strategy for web projects and branding; remote collaboration with cross-functional teams.
Team Supervisor Intern (Web Development) at Vosyn
July 1, 2024 - July 1, 2024
Startup/Toronto-based position; supervised web development tasks and mentored teammates.
Team Supervisor Intern (Web Development) at Vosyn, Toronto, Canada
July 1, 2024 - August 13, 2025
Designed intuitive, visually engaging interfaces for websites and mobile apps with strong focus on usability, responsiveness, and accessibility. Conducted user research and usability testing to inform strategic design decisions and identify pain points. Led creative execution of visual assets for client websites and digital marketing campaigns, developing cohesive brand identities to strengthen online presence. Collaborated with copywriters and developers to ensure seamless content-design integration and technical implementation. Proactively troubleshot and resolved design and functionality issues during implementation, applying latest UI/UX trends and tools to continuously improve project outcomes.
Senior UX/UI Designer | Product-Focused & User-Centric at Asma Bessaya Dia
February 1, 2024 - Present
Led full design lifecycles with a focus on responsive interfaces and brand identity systems. Combined design thinking, cross-cultural collaboration, and strong visual storytelling to build intuitive, accessible products. Provided design and technical oversight to a design team, resolving roadblocks and ensuring high-quality, on-time project delivery. Spearheaded a full website revamp optimizing user journey and visual hierarchy, increasing user engagement by 15%. Established a visual identity system improving brand recognition. Led end-to-end design and development of Vosyn's website integrating modern UX/UI standards and responsive features. Collaborated on technical decisions and design reviews to ensure accurate implementation and maintain scalability. Managed requirements gathering and stakeholder collaboration to define project scope and translate business objectives into actionable design and technical strategies. Stayed current on emerging AI and web technologies to drive innova
Graphic and UX/UI Designer Freelancer at Freelance
August 31, 2023 - August 13, 2025
Provided strategic leadership and creative vision for multiple web and mobile application projects, aligning design outcomes with business objectives and market trends to drive project success. Designed and developed cohesive brand identities and visual assets for over five clients across cloud computing, education, and government sectors. Led and managed design teams overseeing performance and quality assurance to ensure timely delivery of innovative and high-quality client deliverables. Cultivated strong client and stakeholder partnerships across international markets (UK, US, India), directly contributing to long-term business growth and client retention. Customized end-to-end UX/UI solutions adapting designs to unique cultural, functional, and business requirements of each client.
Graphic & UX/UI Designer at Dueto Data
August 1, 2023 - August 1, 2023
Graphic & UX/UI Designer (Remote); collaborated on design systems and user interfaces.
Chief Designer at Gamesmania
March 1, 2023 - March 1, 2023
Business Partner & Chief Designer; led design across UK, US, and Indian markets; responsible for brand and product design.
Business Partner & Chief Designer at Gamesmania, London, UK
March 1, 2023 - August 13, 2025
Led competitor analysis and user research to guide strategic design decisions for a dating app and NFT platforms. Collaborated with product managers to define project scope and translate business goals into actionable UX/UI design objectives meeting user needs. Designed and delivered intuitive user interfaces and experiences, creating wireframes, interactive prototypes, and visual elements that significantly enhanced usability and user engagement. Coordinated with developers to ensure accurate implementation and refined designs based on user feedback and behavioral insights, enhancing usability and visual consistency.
UI/UX Designer at Dueto Data
October 1, 2022 - October 1, 2022
UI/UX Designer; remote work across projects; contributed to product design and user research.
UI/UX Designer at Dueto Data, Sousse, Tunisia
October 1, 2022 - August 13, 2025
Crafted a diverse range of marketing assets including social media graphics, brochures, and print materials ensuring visual and brand consistency across all platforms. Contributed fresh visual ideas during brainstorming sessions and supported website updates, directly contributing to the team’s creative output.
Graphic Designer at 5 Sens Advertising
May 1, 2022 - May 1, 2022
Graphic Design Intern; produced campaign visuals, branding assets, and print collateral.
Graphic Design Intern at 5 Sens Advertising, Sousse, Tunisia
May 1, 2022 - August 13, 2025

Education

Diploma in Digital Media Art Design at Beijing Polytechnic University, China
January 1, 2023 - January 1, 2025
Master’s in Graphic Design at High Institute of Fine Arts of Sousse, Tunisia
January 1, 2023 - January 1, 2024
Bachelor’s in Graphic Design at High Institute of Fine Arts of Sousse, Tunisia
January 1, 2018 - January 1, 2022
Bachelor's in Automation and Industrial Systems at National Institute of Applied Science and Technology, Tunisia
January 1, 2015 - January 1, 2016
Baccalaureate Diploma in Mathematics at Jemmal High School 1, Tunisia
January 1, 2013 - December 31, 2013
Master’s in Graphic Design at Beijing Polytechnic University
January 11, 2030 - January 1, 2025
Master’s in Graphic Design at High Institute of Fine Arts of Sousse, Tunisia
January 11, 2030 - January 1, 2024
Bachelor’s in Graphic Design at High Institute of Fine Arts of Sousse, Tunisia
January 11, 2030 - January 1, 2022
Bachelor’s in Automation and Industrial Systems at National Institute of Applied Science and Technology (INSAT), Tunisia
January 11, 2030 - January 1, 2022
Baccalaureate Diploma in Mathematics at Jemmal High School 1, Tunisia
January 11, 2030 - January 1, 2013

Qualifications

Adobe Software Suite Certification
January 1, 2018 - July 1, 2018
Adobe Software Suite Certification
January 1, 2018 - November 12, 2025
First Prize Belt & Road BRICS Competition
January 1, 2024 - November 12, 2025

Industry Experience

Education, Government, Software & Internet, Media & Entertainment, Professional Services