I am a Digital Campaign Manager with over 14 years of international experience in media and performance marketing, specializing in developing and executing full-funnel digital strategies. I have a strong background in digital account management, campaign optimization, cross-channel media planning, and client consulting within dynamic agency environments. My expertise includes managing programmatic and display campaigns, as well as paid social media across multiple platforms. With a focus on performance optimization and A/B testing, I excel at driving campaign success and ROI. I have led major projects such as managing paid digital media efforts for eBay in the UK and German markets, contributing to their marketing and financial growth. My experience extends to working with leading agencies and clients across various industries including finance, insurance, beverage, and air transport. I am passionate about innovation and agile approaches to continuously deliver high-impact digital marketing solutions.…

Arina Jakupi

I am a Digital Campaign Manager with over 14 years of international experience in media and performance marketing, specializing in developing and executing full-funnel digital strategies. I have a strong background in digital account management, campaign optimization, cross-channel media planning, and client consulting within dynamic agency environments. My expertise includes managing programmatic and display campaigns, as well as paid social media across multiple platforms. With a focus on performance optimization and A/B testing, I excel at driving campaign success and ROI. I have led major projects such as managing paid digital media efforts for eBay in the UK and German markets, contributing to their marketing and financial growth. My experience extends to working with leading agencies and clients across various industries including finance, insurance, beverage, and air transport. I am passionate about innovation and agile approaches to continuously deliver high-impact digital marketing solutions.…

Available to hire

I am a Digital Campaign Manager with over 14 years of international experience in media and performance marketing, specializing in developing and executing full-funnel digital strategies. I have a strong background in digital account management, campaign optimization, cross-channel media planning, and client consulting within dynamic agency environments. My expertise includes managing programmatic and display campaigns, as well as paid social media across multiple platforms. With a focus on performance optimization and A/B testing, I excel at driving campaign success and ROI.

I have led major projects such as managing paid digital media efforts for eBay in the UK and German markets, contributing to their marketing and financial growth. My experience extends to working with leading agencies and clients across various industries including finance, insurance, beverage, and air transport. I am passionate about innovation and agile approaches to continuously deliver high-impact digital marketing solutions.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

German
Fluent
Albanian
Fluent
English
Advanced

Work Experience

Digital Campaign Manager – UK & Germany at eBay International (Remote/Bern)
September 1, 2025 - September 1, 2025
Led paid digital media activities to drive awareness and consideration for eBay’s verticals in the UK and German markets. Developed and implemented full-funnel digital media strategies across display, video, and social channels, optimizing campaigns for consistent messaging and performance delivery. Managed multi-channel campaigns using DV360, Google Ads, and social media platforms. Conducted continuous performance monitoring, A/B testing, and data-driven adjustments to improve ROI. Collaborated with cross-functional teams, creative agencies, and international stakeholders to ensure campaign alignment with business goals. Delivered regular performance reports and actionable insights contributing to marketing and financial growth.
Digital Campaign Manager – UK & Germany at eBay International
September 1, 2025 - August 13, 2025
Led paid digital media activities to drive awareness and consideration for eBay’s verticals in the UK and German markets, aligning strategies with KPIs. Developed and implemented full-funnel digital media strategies across display, video, and social channels to ensure optimal reach and engagement. Managed multi-channel campaigns using DV360, Google Ads, and social platforms, ensuring consistent messaging and performance delivery. Optimized campaigns through continuous performance monitoring, A/B testing, and data-driven adjustments to improve results and ROI. Collaborated with cross-functional teams, creative agencies, and international stakeholders to align campaigns with broader business goals. Delivered regular performance reports and actionable insights to stakeholders, contributing to marketing and financial growth.
Digital Account Manager at Publicis Media, Zurich, Switzerland
February 28, 2023 - September 1, 2025
Designed and presented digital marketing strategies tailored to client goals. Conducted audience analysis and developed strategic plans for display, video, and social channels. Managed campaign setup, optimization, and reporting to drive ROI. Built and maintained relationships with media partners and clients.
Digital Account Manager at Publicis Media, Zurich, Switzerland
February 28, 2023 - August 13, 2025
Designed and presented digital marketing strategies tailored to client goals. Conducted audience analysis and developed strategic plans for display, video, and social channels. Managed campaign set-up, optimization, and reporting to drive ROI. Built and maintained relationships with media partners and clients.
Junior Consultant Digital at Mediaschneider, Zurich, Switzerland
January 31, 2021 - September 1, 2025
Managed paid social campaigns across Facebook, Instagram, Pinterest, Snapchat, and LinkedIn. Collaborated on SEA, programmatic, and tracking concepts. Optimized campaigns for clients in aviation, finance, insurance, and beverage sectors.
Junior Consultant Digital at Mediaschneider, Zurich, Switzerland
January 31, 2021 - August 13, 2025
Managed paid social campaigns on Facebook, Instagram, Pinterest, Snapchat, and LinkedIn and collaborated on SEA, programmatic, and tracking concepts. Optimized campaigns for clients in aviation, finance, insurance, and beverage sectors.
Media Planner at Ad.X AG, Zollikon, Switzerland
May 31, 2018 - September 1, 2025
Planned and optimized digital media campaigns for major Swiss brands.
Media Planner at Ad.X AG, Zollikon, Switzerland
May 31, 2018 - August 13, 2025
Planned and optimized digital media campaigns for major Swiss brands.
Account Executive / Sales Assistant at Publicitas, Zurich / Altstetten, Switzerland
June 30, 2013 - September 1, 2025
Account Executive / Sales Assistant at Publicitas, Zurich / Altstetten, Switzerland
June 30, 2013 - August 13, 2025

Education

Manager HF at SIB Swiss Institute for Business Administration, Zurich
January 1, 2018 - January 1, 2021
Marketing Specialist Training at Swiss Marketing Academy, Zurich
January 1, 2014 - January 1, 2015
MarCom Certification at KV Business School, Zurich
January 1, 2012 - January 1, 2013
Businesswoman Apprenticeship (E-Profile) at Berufsschule Bülach
January 1, 2007 - January 1, 2010
Manager HF at SIB Swiss Institute for Business Administration, Zurich
January 1, 2018 - January 1, 2021
Marketing Specialist Training at Swiss Marketing Academy, Zurich
January 1, 2014 - January 1, 2015
MarCom Certification at KV Business School, Zurich
January 1, 2012 - January 1, 2013
Businesswoman Apprenticeship (E-Profile) at Berufsschule Bülach
January 1, 2007 - January 1, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Transportation & Logistics, Media & Entertainment, Consumer Goods