Available to hire
Portfolio Marketing professional with 5 years of experience in broad, multi-channel social media management for start-ups, tech, travel, e-commerce, fashion, healthcare, and non-profit industries with a storytelling approach.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Bengali
Fluent
Work Experience
Director of Digital Marketing (Part-time) at Launch Legends LLC
April 1, 2024 - PresentAttracted a social media followers base of 40,000 within 6 months for one sub-brand (Authheo) by developing a comprehensive social media strategy.
Director of Digital Marketing (Part-time) at Launch Legends LLC
April 1, 2024 - PresentAttracted a social media followers base of 40,000 within 6 months for a sub-brand (Authheo) by developing a comprehensive social media strategy; developed strategies for 3 sub-brands and 2 executive social media accounts.
Director of Digital Marketing (Part-time) at Launch Legends LLC
April 1, 2024 - PresentDirects digital marketing strategy; grew a sub-brand follower base to 40,000 in 6 months; developed strategies for 3 sub-brands and 2 executive social media accounts.
Director of Digital Marketing (Part-time) at Launch Legends LLC
April 1, 2024 - PresentLed social media strategy development for three sub-brands and two executive accounts, growing a sub-brand's social media followers to 40,000 within six months.
Director of Digital Marketing (Part-time) at Launch Legends LLC
April 1, 2024 - PresentLed the development of comprehensive social media strategies for three sub-brands and two executive social media accounts, achieving a followers base of 40,000 within 6 months for one sub-brand by executing an encompassing social media approach.
Digital Marketing Consultant at Pineapple Lifestyle
January 1, 2023 - PresentIncreased messenger conversion by 233% through social media advertising, analyzing data, and implementing retargeting and A/B testing, representing a 90% increase in sales.
Digital Marketing Specialist (Freelance) at Tonic Agency
January 1, 2023 - PresentAchieved a 50% increase in ROAS by revising social media advertising strategy with a full funnel tracking system by analyzing past ad data and competitor analysis. Developed social media roadmap, editorial calendar, and 50+ content for 3 months for the luxury OTA. Increased sales and lead acquisition from social media ads by 100% by revising the advertising strategy, developing and implementing a full marketing funnel with an extensive tracking system. Created a full social media strategy for the book launch.
Digital Marketing Consultant at Pineapple Lifestyle
January 1, 2023 - PresentIncreased messenger conversion by 233% through social media advertising, data analysis, retargeting, and A/B testing, representing a 90% increase in sales.
Digital Marketing Specialist (Freelance) at Tonic Agency
January 1, 2023 - PresentDeveloped social media roadmap and 50+ content for 3 months for a luxury OTA; achieved a 50% ROAS uplift by revising the social media advertising strategy with full funnel tracking and competitive analysis; led campaigns for EasyLanguage Mastery and the book launch project, The Art of Leapfrogging.
Digital Marketing Consultant at Pineapple Lifestyle
January 1, 2023 - PresentIncreased messenger conversion by 233% via social media advertising and retargeting; resulted in a 90% increase in sales.
Digital Marketing Specialist (Freelance) at Tonic Agency; Cruise; EasyLanguage Mastery; The Art of Leapfrogging
January 1, 2023 - PresentAchieved a 50% ROAS increase by revising social media advertising strategy with full-funnel tracking; created 50+ content pieces for Cruise for 3 months; increased sales and lead acquisition by 100% for EasyLanguage Mastery; developed a full social media strategy for The Art of Leapfrogging's book launch.
Digital Marketing Consultant at Pineapple Lifestyle
January 1, 2023 - PresentIncreased messenger conversion by 233% and sales by 90% through targeted social media advertising, data-driven retargeting, and A/B testing.
Digital Marketing Specialist (Freelance) at Various Clients (Tonic Agency, Crui.se, EasyLanguage Mastery, The Art of Leapfrogging)
January 1, 2023 - PresentImproved clients' digital marketing performance by revising social media advertising strategies, implementing full funnel tracking systems, developing editorial calendars, and increasing sales and leads significantly.
Digital Marketing Consultant at Pineapple Lifestyle
January 1, 2023 - PresentIncreased messenger conversion by 233% and sales by 90% through targeted social media advertising, data analysis, retargeting, and A/B testing.
Digital Marketing Specialist (Freelance) at Various Clients
January 1, 2023 - PresentIncreased ROAS by 50% through revising social media ad strategies and implementing full funnel tracking at Tonic Agency; developed content roadmaps and calendars for Crui.se; doubled sales and lead acquisition for EasyLanguage Mastery by refining ad and funnel strategies; created full social media book launch strategy for The Art of Leapfrogging.
Senior Executive, Social Media, Communications at Friendship
December 31, 2022 - September 19, 2025Acquired 52,000+ organic followers by applying a data-driven, overarching social media strategy across Facebook, Instagram, Twitter, LinkedIn, and YouTube; boosted engagement by 25% MoM; grew an executive founder’s LinkedIn following to 8,000; reached 15+ million people through campaigns; launched campaigns with celebrity ambassadors and partner brands.
Senior Executive, Social Media, Communications at Friendship
December 31, 2022 - September 19, 2025Grew organic followers to 52,000+; improved engagement by 25% M/M; grew founder's LinkedIn to 8,000 followers; reached 15+ million people via campaigns; launched campaigns with Shakib Al Hasan, Yann Arthus-Bertrand, PSG, UNHCR, RTV, and other partners.
Senior Executive, Social Media, Communications at Friendship
December 31, 2022 - September 1, 2025Grew organic followers by over 52,000, increased community engagement by 25% monthly, acquired 8,000 followers for a founder’s LinkedIn account, reached over 15 million people through digital campaigns, and launched celebrity and partner brand social media campaigns.
Senior Executive, Social Media, Communications at Friendship
December 31, 2022 - August 13, 2025Acquired over 52,000 organic followers by developing and implementing social media strategies across multiple platforms, boosted community engagement by 25% month-over-month, achieved 8,000 followers for an executive's LinkedIn account, and expanded digital campaign reach to over 15 million people. Launched campaigns with celebrity and brand collaborations.
Senior Executive, Social Media, Communications at Friendship
December 1, 2022 - September 19, 2025Acquired 52,000+ organic followers across multiple platforms; increased engagement 25% month-over-month on average; grew LinkedIn founder account to become a rising thought leader; reached 15+ million people through campaigns; launched campaigns with ambassadors and partner brands such as PSG, UNHCR, RTV, and others.
Executive, Marketing at Praava Health Ltd
June 30, 2019 - September 1, 2025Reached 23 million people in one year through comprehensive social media marketing and advertising strategies and drove 25,000 website visitors within a month while collaborating with local influencers.
Executive, Marketing at Praava Health Ltd
June 30, 2019 - August 13, 2025Reached 23 million people within a year through strategic social media marketing and advertising, generated 25,000 website visitors within a month, and launched campaigns featuring local influencers.
Executive, Marketing at Praava Health Ltd
June 1, 2019 - September 19, 2025Reached 23 million people within one year by developing and implementing a comprehensive social media marketing and advertising strategy. Drove 25,000 website visitors from social media by implementing creative campaigns engaging audiences within a month. Launched social media campaigns with local influencers such as Yoganika, Shreya, Pop of Colors, etc.
Executive, Marketing at Praava Health Ltd
June 1, 2019 - September 19, 2025Reached 23 million people within one year with a comprehensive social media marketing and advertising strategy; drove 25,000 website visitors from social media; launched influencer campaigns with local personalities such as YogAnika, Shreya, and Pop of Colors.
Executive, Marketing at Praava Health Ltd
June 1, 2019 - September 19, 2025Reached 23 million people within one year via comprehensive social media strategy; drove 25,000 website visitors; launched campaigns with local influencers.
Director of Media and PR at BUP Model United Nations
December 31, 2016 - September 19, 2025Achieved 50% more nationwide participants by leading a team of 15 people to create event branding and awareness.
Director of Media and PR at BUP Model United Nations
December 31, 2016 - September 19, 2025Led a team of 15 to achieve 50% more nationwide participants by creating event branding and awareness.
Director of Media and PR at BUP Model United Nations
December 31, 2016 - September 19, 2025Achieved 50% more nationwide participants by leading a team of 15 to create event branding and awareness.
Education
Master of Science in Economics at North South University (NSU)
September 1, 2020 - December 31, 2021Bachelor of Business Administration (Marketing Major, Economics Minor) at Bangladesh University Of Professionals (BUP)
July 1, 2015 - December 31, 2018Master of Science in Economics at North South University (NSU)
September 1, 2020 - December 1, 2021Bachelor of Business Administration (Major: Marketing, Minor: Economics) at Bangladesh University Of Professionals (BUP)
July 1, 2015 - December 1, 2018Master of Science in Economics at North South University (NSU)
September 1, 2020 - December 1, 2021Bachelor of Business Administration (Major: Marketing, Minor: Economics) at Bangladesh University Of Professionals (BUP)
July 1, 2015 - December 1, 2018Master of Science in Economics at North South University
September 1, 2020 - December 1, 2021Bachelor of Business Administration (Major: Marketing, Minor: Economics) at Bangladesh University Of Professionals (BUP)
July 1, 2015 - December 1, 2018Master of Science in Economics at North South University (NSU)
September 1, 2020 - December 1, 2021Bachelor of Business Administration (Marketing, Economics) at Bangladesh University Of Professionals (BUP)
July 1, 2015 - December 1, 2018Qualifications
Meta Certified Digital Marketing Associate (Meta)
January 11, 2030 - August 13, 2025Meta Social Media Marketing Professional Certificate (Coursera, Meta)
January 11, 2030 - August 13, 2025Meta Social Media Marketing (Coursera, Meta)
January 11, 2030 - August 13, 2025The Fundamentals of Digital Marketing (Google)
January 11, 2030 - August 13, 2025Google Digital Marketing & E-commerce Certificate (Coursera, Google)
January 11, 2030 - August 13, 2025Meta Certified Digital Marketing Associate (Meta)
January 11, 2030 - September 1, 2025Meta Social Media Marketing Professional Certificate (Coursera, Meta)
January 11, 2030 - September 1, 2025Meta Social Media Marketing (Coursera, Meta)
January 11, 2030 - September 1, 2025The Fundamentals of Digital Marketing (Google)
January 11, 2030 - September 1, 2025Google Digital Marketing & E-commerce Certificate (Coursera, Google)
January 11, 2030 - September 1, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 19, 2025Meta Social Media Marketing Professional Certificate (Coursera, Meta)
January 11, 2030 - September 19, 2025Meta Social Media Marketing (Coursera, Meta)
January 11, 2030 - September 19, 2025The Fundamentals of Digital Marketing (Google)
January 11, 2030 - September 19, 2025Google Digital Marketing & E-commerce Certificate (Coursera, Google)
January 11, 2030 - September 19, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 19, 2025Meta Social Media Marketing Professional Certificate (Coursera, Meta)
January 11, 2030 - September 19, 2025Meta Social Media Marketing (Coursera, Meta)
January 11, 2030 - September 19, 2025The Fundamentals of Digital Marketing (Google)
January 11, 2030 - September 19, 2025Google Digital Marketing & E-commerce Certificate (Coursera, Google)
January 11, 2030 - September 19, 2025Meta Certified Digital Marketing Associate
January 11, 2030 - September 19, 2025Meta Social Media Marketing Professional Certificate (Coursera)
January 11, 2030 - September 19, 2025Meta Social Media Marketing (Coursera)
January 11, 2030 - September 19, 2025The Fundamentals of Digital Marketing (Google)
January 11, 2030 - September 19, 2025Google Digital Marketing & E-commerce Certificate (Coursera)
January 11, 2030 - September 19, 2025Industry Experience
Travel & Hospitality, Healthcare, Non-Profit Organization, Software & Internet, Professional Services, Retail, Consumer Goods, Media & Entertainment, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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