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I am Maryam Naeli, a seasoned marketing professional with years of solid experience specializing in generating tangible results through strategic problem-solving and data-driven insights. My expertise spans beyond traditional B2B and B2C marketing and business development to include customer experience management, where I focus on optimizing customer journeys and enhancing satisfaction across diverse channels. By leveraging digital marketing tools and strategic frameworks, I have successfully implemented growth-focused marketing strategies that enhance both business performance and customer success. My career journey includes diverse roles as a full-time team member, freelance strategist, and consultant, giving me a deep understanding of varied business environments. Completing the McKinsey Forward program in 2023 further strengthened my leadership and strategic thinking skills. I am recognized as a top female mentor in Marketing and Product Management on the ADPList, highlighting my dedication to excellence and collaboration. Notable achievements in my career include leading international market expansion projects, managing customer experience programs, and integrating digital solutions to deliver measurable improvements in business outcomes.…I am Maryam Naeli, a seasoned marketing professional with years of solid experience specializing in generating tangible results through strategic problem-solving and data-driven insights. My expertise spans beyond traditional B2B and B2C marketing and business development to include customer experience management, where I focus on optimizing customer journeys and enhancing satisfaction across diverse channels. By leveraging digital marketing tools and strategic frameworks, I have successfully implemented growth-focused marketing strategies that enhance both business performance and customer success. My career journey includes diverse roles as a full-time team member, freelance strategist, and consultant, giving me a deep understanding of varied business environments. Completing the McKinsey Forward program in 2023 further strengthened my leadership and strategic thinking skills. I am recognized as a top female mentor in Marketing and Product Management on the ADPList, highlighting my dedication to excellence and collaboration. Notable achievements in my career include leading international market expansion projects, managing customer experience programs, and integrating digital solutions to deliver measurable improvements in business outcomes.

Maryam Naeli

Marketing Strategist, Brand Strategist, Project Manager, +3

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I am Maryam Naeli, a seasoned marketing professional with years of solid experience specializing in generating tangible results through strategic problem-solving and data-driven insights. My expertise spans beyond traditional B2B and B2C marketing and business development to include customer experience management, where I focus on optimizing customer journeys and enhancing satisfaction across diverse channels. By leveraging digital marketing tools and strategic frameworks, I have successfully implemented growth-focused marketing strategies that enhance both business performance and customer success. My career journey includes diverse roles as a full-time team member, freelance strategist, and consultant, giving me a deep understanding of varied business environments. Completing the McKinsey Forward program in 2023 further strengthened my leadership and strategic thinking skills. I am recognized as a top female mentor in Marketing and Product Management on the ADPList, highlighting my dedication to excellence and collaboration. Notable achievements in my career include leading international market expansion projects, managing customer experience programs, and integrating digital solutions to deliver measurable improvements in business outcomes.…I am Maryam Naeli, a seasoned marketing professional with years of solid experience specializing in generating tangible results through strategic problem-solving and data-driven insights. My expertise spans beyond traditional B2B and B2C marketing and business development to include customer experience management, where I focus on optimizing customer journeys and enhancing satisfaction across diverse channels. By leveraging digital marketing tools and strategic frameworks, I have successfully implemented growth-focused marketing strategies that enhance both business performance and customer success. My career journey includes diverse roles as a full-time team member, freelance strategist, and consultant, giving me a deep understanding of varied business environments. Completing the McKinsey Forward program in 2023 further strengthened my leadership and strategic thinking skills. I am recognized as a top female mentor in Marketing and Product Management on the ADPList, highlighting my dedication to excellence and collaboration. Notable achievements in my career include leading international market expansion projects, managing customer experience programs, and integrating digital solutions to deliver measurable improvements in business outcomes.

Available to hire

I am Maryam Naeli, a seasoned marketing professional with years of solid experience specializing in generating tangible results through strategic problem-solving and data-driven insights. My expertise spans beyond traditional B2B and B2C marketing and business development to include customer experience management, where I focus on optimizing customer journeys and enhancing satisfaction across diverse channels. By leveraging digital marketing tools and strategic frameworks, I have successfully implemented growth-focused marketing strategies that enhance both business performance and customer success. My career journey includes diverse roles as a full-time team member, freelance strategist, and consultant, giving me a deep understanding of varied business environments.

Completing the McKinsey Forward program in 2023 further strengthened my leadership and strategic thinking skills. I am recognized as a top female mentor in Marketing and Product Management on the ADPList, highlighting my dedication to excellence and collaboration. Notable achievements in my career include leading international market expansion projects, managing customer experience programs, and integrating digital solutions to deliver measurable improvements in business outcomes.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Work Experience

Independent Marketing, Branding & CX Strategist

January 1, 2019 - Present

Collaborated with national and international companies, providing tailored solutions for their business challenges. Developed and executed customer strategy road maps, driving a 21% national sales increase for Part Tejarat Co. in seven months. Advised on go-to-market and market expansion strategies, resulting in a 30% sales uplift for Nanxing Machinery. Designed data-driven customer experience frameworks for Deco chid Co., enhancing customer centricity and experience metrics.

Project Manager - Loyalty Program & CX Management at Lotus Investment Bank

October 1, 2021 - August 13, 2025

Formalized the loyalty program and oversaw planning and execution processes to ensure success. Coordinated customer experience management project, aligned stakeholders at various levels, and managed a team of CRM specialists in the implementation phase. Led cross-functional sessions to design the customer loyalty program, defining reward structures, engagement strategies, and CX-focused features.

Senior Marketing Specialist at Lotus Investment Bank

November 1, 2019 - August 13, 2025

Set KPIs, conducted ongoing surveys, and monitored customer satisfaction. Conducted digital marketing campaigns, performed data analysis from digital touchpoints and VoC initiatives to extract valuable customer insights through qualitative and quantitative research.

Foreign Exchange Supervisor at Ayandeh Commercial Bank

November 1, 2011 - August 13, 2025

Partnered with product management teams to test, validate, and enhance banking software solutions. Managed high-net-worth client portfolios in foreign currency operations, ensuring compliance with updated FX regulations. Increased cross-border transaction volume by 18% through improved client onboarding and targeted staff training.

Junior Account Manager at Ayandeh Commercial Bank

October 1, 2010 - August 13, 2025

Built strong relationships with key clients, contributing to a 15% growth in client account balances. Maintained high customer satisfaction through responsive service, achieving a 90% client retention rate.

Independent Marketing, Branding & CX Strategist

January 1, 2019 - Present

Collaborated with national and international companies to provide tailored solutions for business challenges. Developed and executed customer strategy roadmaps, driving a 21% national sales increase in seven months for Part Tejarat Co. Advised on go-to-market and market expansion strategies, resulting in a 30% sales uplift for Nanxing Machinery. Designed data-driven customer experience frameworks for Decochid Co., enhancing customer centricity and experience metrics.

Project Manager - Loyalty Program & CX Management at Lotus Investment Bank

October 1, 2019 - Present

Formalized the loyalty program and oversaw planning and execution processes to ensure success. Coordinated customer experience management projects, aligned stakeholders at various levels, and managed a team of CRM specialists during implementation. Led cross-functional sessions to design the customer loyalty program, defining reward structures, engagement strategies, and CX-focused features.

Senior Marketing Specialist

January 1, 2019 - August 18, 2025

Set KPIs, conducted ongoing surveys, and monitored customer satisfaction. Conducted digital marketing campaigns and performed data analysis from digital touchpoints and VoC initiatives to extract valuable customer insights through qualitative and quantitative research.