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I am a Salesforce Marketing Cloud (SFMC) Consultant with over 4 years of experience in designing, implementing, and optimizing Salesforce-driven marketing solutions to boost customer engagement and campaign ROI. My expertise spans Journey Builder, Email Studio, Automation Studio, AMPscript, SQL, and API integrations, which I leverage to personalize customer journeys, automate multi-channel campaigns, and enhance CRM integrations effectively. Throughout my career, I have successfully led end-to-end SFMC automation workflows, integrated Marketing Cloud with Salesforce Sales and Service Cloud for real-time data synchronization, and driven data-driven strategies that significantly increase open rates and conversion metrics. I am passionate about employing best practices in compliance, analysis, and stakeholder collaboration to deliver impactful marketing initiatives that elevate customer experience and business growth.…I am a Salesforce Marketing Cloud (SFMC) Consultant with over 4 years of experience in designing, implementing, and optimizing Salesforce-driven marketing solutions to boost customer engagement and campaign ROI. My expertise spans Journey Builder, Email Studio, Automation Studio, AMPscript, SQL, and API integrations, which I leverage to personalize customer journeys, automate multi-channel campaigns, and enhance CRM integrations effectively. Throughout my career, I have successfully led end-to-end SFMC automation workflows, integrated Marketing Cloud with Salesforce Sales and Service Cloud for real-time data synchronization, and driven data-driven strategies that significantly increase open rates and conversion metrics. I am passionate about employing best practices in compliance, analysis, and stakeholder collaboration to deliver impactful marketing initiatives that elevate customer experience and business growth.

Dhruva Reddy

Marketing Automation Specialist, Marketing Strategist, Developer, +2

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I am a Salesforce Marketing Cloud (SFMC) Consultant with over 4 years of experience in designing, implementing, and optimizing Salesforce-driven marketing solutions to boost customer engagement and campaign ROI. My expertise spans Journey Builder, Email Studio, Automation Studio, AMPscript, SQL, and API integrations, which I leverage to personalize customer journeys, automate multi-channel campaigns, and enhance CRM integrations effectively. Throughout my career, I have successfully led end-to-end SFMC automation workflows, integrated Marketing Cloud with Salesforce Sales and Service Cloud for real-time data synchronization, and driven data-driven strategies that significantly increase open rates and conversion metrics. I am passionate about employing best practices in compliance, analysis, and stakeholder collaboration to deliver impactful marketing initiatives that elevate customer experience and business growth.…I am a Salesforce Marketing Cloud (SFMC) Consultant with over 4 years of experience in designing, implementing, and optimizing Salesforce-driven marketing solutions to boost customer engagement and campaign ROI. My expertise spans Journey Builder, Email Studio, Automation Studio, AMPscript, SQL, and API integrations, which I leverage to personalize customer journeys, automate multi-channel campaigns, and enhance CRM integrations effectively. Throughout my career, I have successfully led end-to-end SFMC automation workflows, integrated Marketing Cloud with Salesforce Sales and Service Cloud for real-time data synchronization, and driven data-driven strategies that significantly increase open rates and conversion metrics. I am passionate about employing best practices in compliance, analysis, and stakeholder collaboration to deliver impactful marketing initiatives that elevate customer experience and business growth.

Available to hire

I am a Salesforce Marketing Cloud (SFMC) Consultant with over 4 years of experience in designing, implementing, and optimizing Salesforce-driven marketing solutions to boost customer engagement and campaign ROI. My expertise spans Journey Builder, Email Studio, Automation Studio, AMPscript, SQL, and API integrations, which I leverage to personalize customer journeys, automate multi-channel campaigns, and enhance CRM integrations effectively.

Throughout my career, I have successfully led end-to-end SFMC automation workflows, integrated Marketing Cloud with Salesforce Sales and Service Cloud for real-time data synchronization, and driven data-driven strategies that significantly increase open rates and conversion metrics. I am passionate about employing best practices in compliance, analysis, and stakeholder collaboration to deliver impactful marketing initiatives that elevate customer experience and business growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Salesforce Marketing Cloud Consultant at Uber

August 1, 2023 - Present

Designed and implemented end-to-end Salesforce Marketing Cloud (SFMC) automation workflows that optimized customer engagement and increased campaign ROI by 35%. Developed advanced AMPscript and SQL personalization strategies, resulting in a 25% increase in email open rates. Integrated Salesforce Sales Cloud with Marketing Cloud via Marketing Cloud Connect, enabling real-time customer data synchronization. Enhanced Journey Builder campaigns with decision splits, data filters, and real-time triggers to optimize personalized customer experiences. Built API-based integrations between SFMC and third-party platforms to streamline data imports and automation processes. Spearheaded A/B testing strategies, improving customer engagement and conversion rates by 20%. Led compliance efforts ensuring GDPR, CAN-SPAM, and CCPA adherence.

Salesforce Marketing Cloud Specialist at TCS

August 1, 2022 - August 13, 2025

Built and optimized multi-channel customer journeys using Email Studio, Mobile Studio, and Automation Studio, resulting in a 30% increase in customer retention. Developed custom AMPscript and SSJS solutions to enhance personalization and automate dynamic content. Automated ETL data flows between Salesforce and external platforms using SQL Query Activities, FTP, and REST APIs. Managed segmentation strategies for hyper-targeted marketing campaigns using Audience Builder and Data Extensions. Created custom dashboards and reports in Datorama, improving insights and marketing campaign performance. Led Salesforce CRM integrations ensuring seamless communication between Marketing Cloud and Sales/Service Cloud.