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Hi, I'm Mehrnaz, a social media manager with hands-on experience in content calendars, multi-platform campaigns, and audience engagement for fashion, lifestyle, and consumer brands. I love visual storytelling and turning data into compelling messaging across Instagram, TikTok, LinkedIn, and more. I’m currently pursuing a M.A.Sc. in Technology Innovation Management, combining technical rigor with creative strategy to drive measurable, brand-building results. I enjoy collaborating with founders and creators to amplify voice, grow communities, and deliver campaigns that resonate with audiences.…Hi, I'm Mehrnaz, a social media manager with hands-on experience in content calendars, multi-platform campaigns, and audience engagement for fashion, lifestyle, and consumer brands. I love visual storytelling and turning data into compelling messaging across Instagram, TikTok, LinkedIn, and more. I’m currently pursuing a M.A.Sc. in Technology Innovation Management, combining technical rigor with creative strategy to drive measurable, brand-building results. I enjoy collaborating with founders and creators to amplify voice, grow communities, and deliver campaigns that resonate with audiences.

Mehrnaz Masghat

Social Media Manager, Marketing Strategist, Copywriter, +4

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Hi, I'm Mehrnaz, a social media manager with hands-on experience in content calendars, multi-platform campaigns, and audience engagement for fashion, lifestyle, and consumer brands. I love visual storytelling and turning data into compelling messaging across Instagram, TikTok, LinkedIn, and more. I’m currently pursuing a M.A.Sc. in Technology Innovation Management, combining technical rigor with creative strategy to drive measurable, brand-building results. I enjoy collaborating with founders and creators to amplify voice, grow communities, and deliver campaigns that resonate with audiences.…Hi, I'm Mehrnaz, a social media manager with hands-on experience in content calendars, multi-platform campaigns, and audience engagement for fashion, lifestyle, and consumer brands. I love visual storytelling and turning data into compelling messaging across Instagram, TikTok, LinkedIn, and more. I’m currently pursuing a M.A.Sc. in Technology Innovation Management, combining technical rigor with creative strategy to drive measurable, brand-building results. I enjoy collaborating with founders and creators to amplify voice, grow communities, and deliver campaigns that resonate with audiences.

Available to hire

Hi, I’m Mehrnaz, a social media manager with hands-on experience in content calendars, multi-platform campaigns, and audience engagement for fashion, lifestyle, and consumer brands. I love visual storytelling and turning data into compelling messaging across Instagram, TikTok, LinkedIn, and more.

I’m currently pursuing a M.A.Sc. in Technology Innovation Management, combining technical rigor with creative strategy to drive measurable, brand-building results. I enjoy collaborating with founders and creators to amplify voice, grow communities, and deliver campaigns that resonate with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media & Marketing Manager at kook_stylee – Instagram Shop

September 1, 2023 - August 13, 2025

Transformed a new Instagram shop into a growing brand by designing campaigns that increased followers by 300+ per month and drove repeat purchases. Produced high-impact visuals and crafted copy that built trust and boosted engagement above industry benchmarks. Managed multiple campaigns concurrently, from influencer collaborations to promotional rollouts, delivering on time and aligned with brand goals. Utilized analytics to refine strategies, adapting quickly to new tools and trends to maximize performance.

Client Relations & Operations Assistant at Teraghe Energy

August 1, 2023 - August 13, 2025

Strengthened B2B communications by creating polished presentations and aligning campaigns with client expectations, reducing response times by 30%. Coordinated cross-functional projects to ensure vendors, leadership, and internal teams met deadlines without sacrificing quality. Developed internal engagement initiatives improving team participation and amplifying brand visibility within the energy sector.

Social Media & Marketing Manager at Kook_Stylee – Instagram Shop

September 1, 2023 - September 27, 2025

Expanded audience base by 300+ new followers per month, achieving 25% monthly revenue growth. Produced short-form video content that lifted engagement rates 40% above industry benchmarks. Developed and executed content calendars across Instagram and TikTok, aligning campaigns with brand objectives. Partnered with micro-influencers to expand reach and strengthen consumer trust. Applied analytics and platform insights to optimize posting cadence and creative formats for maximum ROI.

Client Relations & Operations Assistant at Torghe Energy

August 1, 2023 - September 27, 2025

Supported marketing and communications initiatives that improved stakeholder engagement and visibility. Streamlined client communications, reducing response time by 30% and increasing satisfaction scores. Created executive-ready presentations and content aligned with corporate objectives. Collaborated cross-functionally with technical teams to strengthen external branding efforts.

Team Member at Aramark, Tim Hortons – Carleton University

February 1, 2025 - September 27, 2025

Delivered consistent, high-volume customer service in a fast-paced food service environment. Gained first-hand experience in brand representation, customer engagement, and team collaboration.

Social Media Management and Content Strategy at MX5 Consulting

November 1, 2025 - Present

Develop and execute social media content strategies aligned with brand goals, audience needs, and campaign objectives. Built a structured 30-day content calendar with weekly themes, anchor posts, carousels, and short-form content to improve publishing consistency. Create and optimize social media posts, hooks, captions, carousel content, and short-form messaging for engagement. Support digital campaign planning by aligning content, landing page messaging, and email marketing concepts with audience pain points and conversion goals. Monitor engagement patterns, audience behavior, and content performance to refine messaging and improve reach and visibility. Support community engagement through strategic commenting, audience interaction, and relationship-building with founders, creators, and operators. Use Canva, CapCut, and AI tools to streamline content ideation, repurposing, copywriting, and visual content development while maintaining brand tone.

Marketing Manager and Marketing Lead at Kook_Stylee

January 1, 2019 - December 1, 2023

Managed social media and content creation for a women’s online fashion brand, supporting brand visibility, customer engagement, and product promotion. Planned and executed digital campaigns that increased audience engagement by 25% across social media platforms. Created and managed content calendars for fashion and lifestyle content, ensuring consistent publishing and alignment with brand identity. Produced captions, visuals, product-focused messaging, and promotional content tailored to audience behavior and platform trends. Monitored engagement metrics and adjusted content direction based on performance trends, customer response, and audience preferences. Strengthened brand storytelling by highlighting product style, visual identity, and customer-focused messaging.

Social Media and Content Strategy Mentee at Acadium Mentorship Program

November 1, 2025 - January 1, 2026

Completed structured training in content strategy, audience research, competitor analysis, and social media growth frameworks. Conducted audience and competitor research to support stronger content positioning and campaign planning. Developed content concepts aligned with engagement goals, platform trends, and social media best practices. Applied analytics insights to improve messaging, targeting, and content direction.

Program Support Assistant at Catholic Centre for Immigrants

December 1, 2025 - March 1, 2026

Coordinated communication materials, workshop content, and participant-facing information for community programs. Managed timelines, follow-ups, and project tracking using Excel and SharePoint to support multiple deliverables. Organized stakeholder communications and documentation in a fast-paced environment requiring accuracy and timely updates. Supported outreach and reporting activities by preparing structured content, tracking information, and maintaining organized records.