I am a resourceful and forward-thinking digital strategist with a deep command of platform-native storytelling, real-time engagement, and audience intelligence. I specialize in crafting emotionally resonant, mission-aligned content across platforms like TikTok, Instagram, LinkedIn, and emerging channels, with a focus on building high-trust communities, navigating sensitive issues, and translating complex topics into compelling social narratives. With extensive experience leading social transformations in public service and nonprofit sectors, I’ve produced viral content, launched multimedia campaigns, and established thought leadership platforms. I am adept at guiding social media teams, managing content ecosystems, and elevating executive presence online through creative direction and editorial precision, always bringing calm clarity to fast-paced environments.

I am a resourceful and forward-thinking digital strategist with a deep command of platform-native storytelling, real-time engagement, and audience intelligence. I specialize in crafting emotionally resonant, mission-aligned content across platforms like TikTok, Instagram, LinkedIn, and emerging channels, with a focus on building high-trust communities, navigating sensitive issues, and translating complex topics into compelling social narratives. With extensive experience leading social transformations in public service and nonprofit sectors, I’ve produced viral content, launched multimedia campaigns, and established thought leadership platforms. I am adept at guiding social media teams, managing content ecosystems, and elevating executive presence online through creative direction and editorial precision, always bringing calm clarity to fast-paced environments.

Available to hire

I am a resourceful and forward-thinking digital strategist with a deep command of platform-native storytelling, real-time engagement, and audience intelligence. I specialize in crafting emotionally resonant, mission-aligned content across platforms like TikTok, Instagram, LinkedIn, and emerging channels, with a focus on building high-trust communities, navigating sensitive issues, and translating complex topics into compelling social narratives.

With extensive experience leading social transformations in public service and nonprofit sectors, I’ve produced viral content, launched multimedia campaigns, and established thought leadership platforms. I am adept at guiding social media teams, managing content ecosystems, and elevating executive presence online through creative direction and editorial precision, always bringing calm clarity to fast-paced environments.

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Work Experience

Digital Marketing Trainer & Podcast Host / Co-Founder at LawEnforcement.Social
September 30, 2018 - August 13, 2025
Co-founded a niche digital media platform serving the law enforcement community, focusing on best practices for social media use in public safety communications. Developed and delivered specialized training sessions and workshops nationwide. Hosted and produced “The Law Enforcement Social Media Podcast,” sharing real-world insights and case studies. Curated educational content including blogs and guides, and promoted events and podcast episodes through targeted campaigns and SEO optimization to expand reach within the law enforcement digital community.
Media Relations | Social Media Manager | PIO | Community Affairs Lead | Retired Police Lieutenant at Montebello Police Department
February 28, 2025 - August 13, 2025
Launched the agency’s inaugural digital communications initiative to increase public transparency and engagement across diverse communities. Executed targeted campaigns addressing critical issues like mental health, homelessness, and public safety, adapting messaging through data and community feedback. Produced cross-channel multimedia content for various social media platforms and department website. Established the Community Relations Unit enabling real-time outreach via live social media, fostering two-way communication. Served as Press Information Officer during high-pressure incidents, providing accurate media updates. Delivered training for internal teams on digital storytelling and crisis communication. Led comprehensive social media strategy and assisted investigations using forensic social media research. Monitored and managed digital threats and harassment to maintain public trust and online safety.
Lieutenant | Sergeant | Detective | Trainer at Montebello Police Department
February 28, 2025 - August 13, 2025
Administered patrol operations including shift staffing, performance oversight, disciplinary actions, and real-time command during major incidents and emergencies. Defined and enforced policies for legal compliance and consistent operational practices across patrol and investigations. Managed departmental budget and resource allocation aligning with strategic goals. Conducted recruitment, hiring, onboarding, background investigations, and personnel records safeguarding for officers, dispatchers, and records personnel.
Content Strategist at Blue Haven International
January 1, 2025 - Present
Rolled out digital and social media strategy for a nonprofit addressing human trafficking. Crafted mission-driven content campaigns to raise awareness, promote survivor-centered services, and inspire community involvement. Collaborated with law enforcement, survivor leaders, and advocacy groups to co-create outreach initiatives that resonated with diverse audiences and expanded organizational impact.
Board Member & Digital Marketing Lead at First Responder Peace & Refuge Foundation
January 1, 2025 - Present
Designed and launched targeted campaigns promoting mental health awareness and resources for first responders. Managed end-to-end content production and digital strategy for engagement and sustained dialogue within public safety communities.
Speaker & Advocate at ERASE Child Trafficking
December 31, 2018 - August 13, 2025
Facilitated community workshops and outreach sessions on child internet safety and exploitation prevention, empowering caregivers with knowledge to protect minors online.
Media Relations | Social Media Manager | PIO | Community Affairs Lead | Retired Police Lieutenant at Montebello Police Department
February 28, 2025 - August 14, 2025
Launched the agency’s inaugural digital communications initiative to increase public transparency and community engagement. Developed targeted awareness campaigns on critical issues such as mental health, homelessness, and public safety, tailoring messaging with performance data and community feedback. Produced cross-channel multimedia content for Instagram, Facebook, Twitter (X), Nextdoor, and the department website. Established the Community Relations Unit and introduced real-time outreach via live sessions fostering two-way communication. Served as Press Information Officer managing media relations in high-pressure incidents. Trained internal teams and partner agencies on digital storytelling and crisis communication. Architected and executed the department’s social media strategy, integrating public safety narratives. Conducted forensic social media research supporting investigations and managed digital threats and harassment to maintain public trust and safety.
Co-Founder / Digital Marketing Trainer & Podcast Host at LawEnforcement.Social
September 30, 2018 - August 14, 2025
Co-founded a digital media platform specialized in social media use for public safety communications. Developed and delivered training sessions and workshops nationwide for law enforcement personnel focusing on ethical and effective online engagement. Hosted and produced “The Law Enforcement Social Media Podcast,” sharing expert interviews and real-world case studies. Curated educational content including blogs and multimedia. Collaborated on curriculum design for digital marketing courses tailored to public safety. Promoted training events and podcast episodes using email campaigns, SEO, and social media to expand reach within the law enforcement community.
Lieutenant | Sergeant | Detective | Trainer at Montebello Police Department
February 28, 2025 - August 14, 2025
Administered patrol operations including staffing, performance oversight, disciplinary actions, and command during major incidents. Defined and enforced department policies to ensure legal compliance and consistent operations. Managed departmental budget and resources aligning fiscal planning with patrol and staffing priorities. Oversaw recruitment, hiring, onboarding, background investigations, and personnel record safeguarding for officers, dispatchers, and records staff.
Content Strategist at Blue Haven International
January 1, 2025 - Present
Develop and implement digital and social media strategies addressing human trafficking for a nonprofit organization. Craft mission-driven content campaigns to raise awareness, promote survivor-centered services, and inspire community involvement. Partner with law enforcement, survivor leaders, and advocacy groups to co-create outreach initiatives resonating with diverse audiences and expanding organizational impact.
Board Member & Digital Marketing Lead at First Responder Peace & Refuge Foundation
January 1, 2025 - Present
Design and launch digital campaigns promoting mental health awareness and resources for first responders. Manage end-to-end content production and digital strategy for engagement and sustained dialogue within public safety communities.
Speaker & Advocate at ERASE Child Trafficking
December 31, 2018 - August 14, 2025
Facilitated community workshops and outreach on child internet safety and exploitation prevention. Empowered caregivers with knowledge to protect minors online.

Education

High School Diploma at St. John Bosco High School
January 11, 2030 - August 13, 2025
Some College at Rio Hondo College
January 11, 2030 - August 13, 2025
Some College at Cal State Long Beach
January 11, 2030 - August 13, 2025
High School Diploma at St. John Bosco High School
January 11, 2030 - August 14, 2025
Some College at Rio Hondo College
January 11, 2030 - August 14, 2025
Some College at Cal State Long Beach
January 11, 2030 - August 14, 2025

Qualifications

California POST Supervisor Certificate
February 1, 2015 - August 13, 2025
California Advanced POST Certificate
December 1, 2007 - August 13, 2025
California Intermediate POST Certificate
May 1, 2002 - August 13, 2025
California Basic POST Certificate
January 1, 1999 - August 13, 2025
Certificate, Law Enforcement Supervision - Sherman Block Supervisory Leadership Institute (SBSLI)
January 11, 2030 - August 13, 2025
Certificate, Law Enforcement Supervision - Sherman Block Supervisory Leadership Institute (SBSLI)
January 11, 2030 - August 14, 2025
California POST Supervisor Certificate
February 1, 2015 - August 14, 2025
California Advanced POST Certificate
December 1, 2007 - August 14, 2025
California Intermediate POST Certificate
May 1, 2002 - August 14, 2025
California Basic POST Certificate
January 1, 1999 - August 14, 2025

Industry Experience

Government, Non-Profit Organization