I am a retail and e-commerce operations leader with over 10 years of experience in inventory forecasting, merchandising strategy, and performance analysis. Alongside my retail expertise, I am also a skilled freelance UX/UI designer specializing in user flows, wireframes, interactive prototypes, and end-to-end product design. I excel at translating data-driven insights into operational improvements and intuitive, user-centered digital solutions.
I have managed high-volume retail store operations, led staff hiring and training, and developed operational assets like shelf planograms and inventory playbooks. As a freelancer, I design web and mobile solutions from concept to high-fidelity prototypes, conduct user interviews, competitive analyses, and usability testing to inform design decisions, primarily in e-commerce and service industries. My combined skill set enables me to bridge operational strategy with digital design effectively.
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