I am a marketing professional with a robust background in e-commerce, technology, and retail sectors. I have experience leading digital campaigns, CRM, email marketing, and loyalty programs, blending creative storytelling with data-driven strategies and collaborative leadership. Being bilingual in Spanish and English, I focus on engagement, brand growth, and optimized performance. Throughout my career, I have managed significant operations and marketing roles, bringing innovative solutions such as influencer marketing campaigns and loyalty programs to increase brand awareness and user engagement. I thrive in dynamic environments where strategic marketing and operational excellence intersect.

Diego Jose Villacorta Fernandez

I am a marketing professional with a robust background in e-commerce, technology, and retail sectors. I have experience leading digital campaigns, CRM, email marketing, and loyalty programs, blending creative storytelling with data-driven strategies and collaborative leadership. Being bilingual in Spanish and English, I focus on engagement, brand growth, and optimized performance. Throughout my career, I have managed significant operations and marketing roles, bringing innovative solutions such as influencer marketing campaigns and loyalty programs to increase brand awareness and user engagement. I thrive in dynamic environments where strategic marketing and operational excellence intersect.

Available to hire

I am a marketing professional with a robust background in e-commerce, technology, and retail sectors. I have experience leading digital campaigns, CRM, email marketing, and loyalty programs, blending creative storytelling with data-driven strategies and collaborative leadership. Being bilingual in Spanish and English, I focus on engagement, brand growth, and optimized performance.

Throughout my career, I have managed significant operations and marketing roles, bringing innovative solutions such as influencer marketing campaigns and loyalty programs to increase brand awareness and user engagement. I thrive in dynamic environments where strategic marketing and operational excellence intersect.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Assistant General Manager/ Floor Manager at Furniture Warehouse
June 1, 2025 - August 13, 2025
Oversaw day-to-day restaurant and bar operations, supervising staff performance, shift execution, and guest service standards. Organized and hosted events for over 100 guests including live concerts, graduation parties, and private functions. Supported promotional efforts through social media, in-house campaigns, and partnerships to drive foot traffic and build brand presence.
E-store Analyst and Brand Analyst at Hugo app
October 1, 2023 - August 13, 2025
Utilized advanced analytics tools to track and measure the impact of social media initiatives, providing monthly reports with actionable insights for improved adaptation of online campaigns. Developed and executed research plans to identify customer preferences and sentiment, resulting in a 30% increase in brand awareness through influencer marketing campaigns. Created and developed loyalty programs driving user base growth and app expansion across territories.
Community Manager at Linkbait
July 1, 2019 - August 13, 2025
Created and implemented engaging content strategies across multiple social media platforms resulting in a 30% increase in brand awareness and 20% growth in followers. Collaborated with graphic designers to produce compelling graphics and managed weekly blog post production and distribution to enhance website traffic and organic search rankings.

Education

Ontario College Diploma at Fanshawe College
January 1, 2024 - January 1, 2025
Bachelor’s Degree in Social Communication (minor in marketing) at Universidad Centroamericana Jose Simeon Canas
January 1, 2017 - January 1, 2021
Post Degree in Sports Marketing at Universidad Centroamericana Jose Simeon Canas
January 1, 2019 - January 1, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Software & Internet, Travel & Hospitality, Media & Entertainment