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Hi, I am Sandra Sudheer, an MBA graduate from IIM Indore with a passion for marketing, business development, and account management. With over 2 years of professional experience in scaling markets, driving client acquisition, and optimizing campaigns, I specialize in paid media strategy and digital marketing, excelling in client growth and campaign ROAS improvements. I have a strong background in SEA market expansion, social media marketing, influencer partnerships, and stakeholder management. I thrive on collaborating with global clients and am keen on leveraging analytics and automation tools to deliver impactful business results.…Hi, I am Sandra Sudheer, an MBA graduate from IIM Indore with a passion for marketing, business development, and account management. With over 2 years of professional experience in scaling markets, driving client acquisition, and optimizing campaigns, I specialize in paid media strategy and digital marketing, excelling in client growth and campaign ROAS improvements. I have a strong background in SEA market expansion, social media marketing, influencer partnerships, and stakeholder management. I thrive on collaborating with global clients and am keen on leveraging analytics and automation tools to deliver impactful business results.

Sandra Sudheer

Merchandiser, Marketer, Brand Strategist, +2

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Hi, I am Sandra Sudheer, an MBA graduate from IIM Indore with a passion for marketing, business development, and account management. With over 2 years of professional experience in scaling markets, driving client acquisition, and optimizing campaigns, I specialize in paid media strategy and digital marketing, excelling in client growth and campaign ROAS improvements. I have a strong background in SEA market expansion, social media marketing, influencer partnerships, and stakeholder management. I thrive on collaborating with global clients and am keen on leveraging analytics and automation tools to deliver impactful business results.…Hi, I am Sandra Sudheer, an MBA graduate from IIM Indore with a passion for marketing, business development, and account management. With over 2 years of professional experience in scaling markets, driving client acquisition, and optimizing campaigns, I specialize in paid media strategy and digital marketing, excelling in client growth and campaign ROAS improvements. I have a strong background in SEA market expansion, social media marketing, influencer partnerships, and stakeholder management. I thrive on collaborating with global clients and am keen on leveraging analytics and automation tools to deliver impactful business results.

Available to hire

Hi, I am Sandra Sudheer, an MBA graduate from IIM Indore with a passion for marketing, business development, and account management. With over 2 years of professional experience in scaling markets, driving client acquisition, and optimizing campaigns, I specialize in paid media strategy and digital marketing, excelling in client growth and campaign ROAS improvements.

I have a strong background in SEA market expansion, social media marketing, influencer partnerships, and stakeholder management. I thrive on collaborating with global clients and am keen on leveraging analytics and automation tools to deliver impactful business results.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Associate Manager: Sales at Affinity Global Advertising Pvt. Ltd, Mumbai

January 1, 2024 - Present

Scaled SEA market to over $500K revenue with 40% monthly growth in new clients including McDonald's, Zalora, GCash, and Gameloft. Implemented automation tools for outreach, engaging thousands of prospects and training the team to increase cold email response. Refined strategy for onboarding affiliate clients, converting loss-making inventory into a breakeven channel within 2 months. Achieved 6× growth in a key client's ad spend within 60 days and opened a $100K annual sales funnel through strategic partnerships.

Senior Specialist: Sales & Account Management at Affinity Global Advertising Pvt. Ltd, Mumbai

December 31, 2023 - August 14, 2025

Launched operations in Thailand, Malaysia, and the Philippines within 6 months, independently driving early growth and client traction. Managed Indonesia accounts worth $350K+ per month, collaborating with top media agencies like GroupM, OMG, Dentsu, and ADA. Executed end-to-end management of over 60 campaigns, from optimization to billing, maintaining an 80% repeat-business rate.

Sales & Marketing Intern for Boost Drink at Hindustan Unilever Ltd, Gurgaon

June 30, 2022 - August 14, 2025

Led research on surrogate marketing by interviewing 97 kids across 7+ states to understand key pain points and messaging for brand recall. Mapped consumer behavior across 6 social media platforms and created a year-long content strategy for two channels. Ideated influencer marketing campaigns for YouTube, curated a list of 16 influencers analyzing brand fit and budget viability. Pioneered brand entry into Snapchat by evaluating competitors and devising engaging content ideas.

Branding & Marketing Intern at Studio C9, Bangalore

July 31, 2021 - August 14, 2025

Developed client database and conducted detailed research on 8 potential fashion clients with revenue prospects of 20 Lakhs. Monitored latest trends and created content strategies for over 8 social media channels by analyzing more than 15 competitor agencies. Evaluated more than 10 product portfolios and devised product positioning strategy to transition focus from corporate clients to small businesses.

Sales & Marketing Intern at ThinkTac, Bangalore

June 30, 2020 - August 14, 2025

Implemented outreach strategy for a new product launch achieving 10+ weekly conversions and resolving more than 500 client queries. Assisted with UI design for the website and Facebook campaigns, reducing acquisition costs by 50%, and increased LinkedIn outreach by 40%. Created a 3-step strategy for a science foundation to transition from corporate donors to individual donors, boosting overall funding.