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I am an experienced CRM and digital marketing professional with over 15 years of expertise developing customer-centric strategies that enhance engagement, optimize CRM architectures, and boost sales performance across retail, franchise, and online channels. I excel in implementing data-driven marketing automation and omnichannel campaigns while ensuring adherence to privacy regulations like GDPR. I have led global teams and collaborated with multiple departments to design innovative loyalty and community engagement programs, increase customer lifetime value, and improve user experience for prestigious fashion and luxury brands. I am passionate about leveraging data insights and technology to deliver measurable growth and superior customer satisfaction.…I am an experienced CRM and digital marketing professional with over 15 years of expertise developing customer-centric strategies that enhance engagement, optimize CRM architectures, and boost sales performance across retail, franchise, and online channels. I excel in implementing data-driven marketing automation and omnichannel campaigns while ensuring adherence to privacy regulations like GDPR. I have led global teams and collaborated with multiple departments to design innovative loyalty and community engagement programs, increase customer lifetime value, and improve user experience for prestigious fashion and luxury brands. I am passionate about leveraging data insights and technology to deliver measurable growth and superior customer satisfaction.

Porcino Salvatore

Marketing Strategist, Community Manager, Digital Marketer, +2

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I am an experienced CRM and digital marketing professional with over 15 years of expertise developing customer-centric strategies that enhance engagement, optimize CRM architectures, and boost sales performance across retail, franchise, and online channels. I excel in implementing data-driven marketing automation and omnichannel campaigns while ensuring adherence to privacy regulations like GDPR. I have led global teams and collaborated with multiple departments to design innovative loyalty and community engagement programs, increase customer lifetime value, and improve user experience for prestigious fashion and luxury brands. I am passionate about leveraging data insights and technology to deliver measurable growth and superior customer satisfaction.…I am an experienced CRM and digital marketing professional with over 15 years of expertise developing customer-centric strategies that enhance engagement, optimize CRM architectures, and boost sales performance across retail, franchise, and online channels. I excel in implementing data-driven marketing automation and omnichannel campaigns while ensuring adherence to privacy regulations like GDPR. I have led global teams and collaborated with multiple departments to design innovative loyalty and community engagement programs, increase customer lifetime value, and improve user experience for prestigious fashion and luxury brands. I am passionate about leveraging data insights and technology to deliver measurable growth and superior customer satisfaction.

Available to hire

I am an experienced CRM and digital marketing professional with over 15 years of expertise developing customer-centric strategies that enhance engagement, optimize CRM architectures, and boost sales performance across retail, franchise, and online channels. I excel in implementing data-driven marketing automation and omnichannel campaigns while ensuring adherence to privacy regulations like GDPR.

I have led global teams and collaborated with multiple departments to design innovative loyalty and community engagement programs, increase customer lifetime value, and improve user experience for prestigious fashion and luxury brands. I am passionate about leveraging data insights and technology to deliver measurable growth and superior customer satisfaction.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Global Head of CRM & Digital Direct Marketing at Wolford – Lanvin Group

February 1, 2022 - Present

Led the design and execution of a personalized, data-driven CRM strategy with omnichannel focus for direct and franchise channels. Developed community engagement strategies supplanting traditional loyalty programs, monitored CRM KPIs, supported retail and customer service teams, and coordinated content production with external agencies. Oversaw CRM delivery and performance improvements across customer journeys and campaigns.

Head of CRM & Consumer Insight at PINKO Cris.conf. spa

January 31, 2022 - August 14, 2025

Directed multichannel CRM strategy including retail, outlet, franchising, and e-commerce. Implemented new CRM platform with Salesforce marketing automation, managed customer data and segmentation, developed loyalty and reactivation campaigns, conducted customer experience analysis, and ensured GDPR compliance. Provided local CRM support and training, managed partnerships, and contributed to market research for product categories.

CRM & Loyalty Manager at The Level Group

February 28, 2018 - August 14, 2025

Managed CRM programs and loyalty strategies for multiple brands including Dolce & Gabbana and New Balance. Defined CRM platform architecture and integrated multiple customer engagement channels such as social media and Google ads. Worked cross-functionally to analyze customer data and maximize lifetime value, led budgeting and marketing automation implementation.

Global Senior CRM & Digital Marketing Manager at Italiantouch srl (Diego Della Valle’s Group)

March 1, 2017 - August 14, 2025

Planned and implemented loyalty programs and digital CRM activities for luxury brands Tod’s, Hogan, Fay, and Roger Vivier. Conducted customer segmentation, campaign targeting, newsletter management, performance and ROI analysis, supported point of sales traffic, coordinated internal teams, managed partnerships, and developed global social media calendars aligned with worldwide communication strategies.

Online Marketing & Planning coordinator at Glamoo / Seat Pagine Gialle

June 30, 2012 - August 14, 2025

Managed online marketing tools such as SMS, newsletters, loyalty programs, and CRM activities. Analyzed customer behavior, planned targeted campaigns by region, reported on results and KPIs, and trained sales force. Led a team of junior planners and a business analyst.

Business Representative at Nestlé

February 1, 2011 - August 14, 2025

Launched Asian and African products on the Italian market. Responsibilities included merchandising, sales analysis, competitor monitoring, and executing in-store promotional activities.

Product Manager at LOVABLE & FILA Underwear

December 31, 2009 - August 14, 2025

Supported brand management for trade marketing campaigns through reporting, market analysis, forecasting, inventory optimization, and new product launches.

Junior Product Manager at McDonald’s Italy

February 28, 2009 - August 14, 2025

Focused on marketing and co-marketing activity development, business analysis, packaging, and pricing. Successfully led a repositioning project for the Milkshake category at European level including new logo and marketing campaign.

Internship Business Development Manager’s Assistant at Advertise Opt in! – Comprabanner

April 30, 2007 - August 14, 2025

Supported business development activities assisting the manager.