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I am a seasoned Marketing and Communications Manager with over 23 years of experience in PR and traditional communication and around 15 years in digital communication, covering B2C and B2B marketing. My expertise spans marketing strategy development, social media marketing, advertising campaign management, analysis & reporting, and public relations. I bring extensive know-how in website & UX design, brand management, brand development, and sales alongside strategic and operational management, which I have accumulated through working with both national and international companies. Throughout my career, I have led diverse marketing teams, developed and executed comprehensive marketing strategies, optimized campaigns through data analytics, and cultivated strong stakeholder relationships. I have worked with renowned organizations such as Austrian Standards, DJ Mag, Mercedes Benz, and Crocs, and bring a passion for driving brand awareness and business growth through innovative marketing and communications approaches.…I am a seasoned Marketing and Communications Manager with over 23 years of experience in PR and traditional communication and around 15 years in digital communication, covering B2C and B2B marketing. My expertise spans marketing strategy development, social media marketing, advertising campaign management, analysis & reporting, and public relations. I bring extensive know-how in website & UX design, brand management, brand development, and sales alongside strategic and operational management, which I have accumulated through working with both national and international companies. Throughout my career, I have led diverse marketing teams, developed and executed comprehensive marketing strategies, optimized campaigns through data analytics, and cultivated strong stakeholder relationships. I have worked with renowned organizations such as Austrian Standards, DJ Mag, Mercedes Benz, and Crocs, and bring a passion for driving brand awareness and business growth through innovative marketing and communications approaches.

Sabrina Hanneman

Marketing Strategist, Social Media Manager, Content Creator, +2

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I am a seasoned Marketing and Communications Manager with over 23 years of experience in PR and traditional communication and around 15 years in digital communication, covering B2C and B2B marketing. My expertise spans marketing strategy development, social media marketing, advertising campaign management, analysis & reporting, and public relations. I bring extensive know-how in website & UX design, brand management, brand development, and sales alongside strategic and operational management, which I have accumulated through working with both national and international companies. Throughout my career, I have led diverse marketing teams, developed and executed comprehensive marketing strategies, optimized campaigns through data analytics, and cultivated strong stakeholder relationships. I have worked with renowned organizations such as Austrian Standards, DJ Mag, Mercedes Benz, and Crocs, and bring a passion for driving brand awareness and business growth through innovative marketing and communications approaches.…I am a seasoned Marketing and Communications Manager with over 23 years of experience in PR and traditional communication and around 15 years in digital communication, covering B2C and B2B marketing. My expertise spans marketing strategy development, social media marketing, advertising campaign management, analysis & reporting, and public relations. I bring extensive know-how in website & UX design, brand management, brand development, and sales alongside strategic and operational management, which I have accumulated through working with both national and international companies. Throughout my career, I have led diverse marketing teams, developed and executed comprehensive marketing strategies, optimized campaigns through data analytics, and cultivated strong stakeholder relationships. I have worked with renowned organizations such as Austrian Standards, DJ Mag, Mercedes Benz, and Crocs, and bring a passion for driving brand awareness and business growth through innovative marketing and communications approaches.

Available to hire

I am a seasoned Marketing and Communications Manager with over 23 years of experience in PR and traditional communication and around 15 years in digital communication, covering B2C and B2B marketing. My expertise spans marketing strategy development, social media marketing, advertising campaign management, analysis & reporting, and public relations. I bring extensive know-how in website & UX design, brand management, brand development, and sales alongside strategic and operational management, which I have accumulated through working with both national and international companies.

Throughout my career, I have led diverse marketing teams, developed and executed comprehensive marketing strategies, optimized campaigns through data analytics, and cultivated strong stakeholder relationships. I have worked with renowned organizations such as Austrian Standards, DJ Mag, Mercedes Benz, and Crocs, and bring a passion for driving brand awareness and business growth through innovative marketing and communications approaches.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

German

Fluent

English

Advanced

Work Experience

Founder & CEO at Zensations GmbH

January 1, 2010 - Present

Defined and communicated the company's vision, mission, and overall strategy to stakeholders, employees, and customers. Managed day-to-day operations ensuring alignment with strategic objectives. Oversaw financial performance including budgeting, forecasting, and financial reporting. Provided strong leadership to the executive team fostering accountability and continuous improvement. Identified and pursued new business opportunities expanding the company’s market presence. Built and maintained relationships with investors, partners, and key stakeholders.

Co-founder & CMO at SCUBAJET GmbH

January 1, 2024 - August 14, 2025

Developed and executed comprehensive marketing strategies to drive brand awareness and market share. Oversaw the creation and implementation of brand guidelines ensuring consistent brand messaging across all channels. Conducted in-depth market research to identify emerging trends and opportunities for growth. Led planning and execution of multi-channel marketing campaigns including digital, print, and social media for B2C and B2B audiences. Managed a diverse remote team of marketing professionals. Controlled and allocated the marketing budget optimizing spend for maximum ROI. Established and maintained strategic partnerships with key industry stakeholders. Utilized data analytics to measure campaign effectiveness and adjust strategies accordingly. Gathered and analyzed customer feedback to inform product development and marketing strategies.

Marketing & Communications Manager at CAYA GMBH

January 1, 2024 - Present

Developed concepts and strategic plans to set up and launch future marketing campaigns. Planned, executed, and led the Social Media Marketing and Content Creator team. Developed and managed targeted advertising campaigns on social media platforms to maximize reach and ROI. Continuously monitored and evaluated social media metrics to optimize performance and provided reports to management. Managed PR including product launch at boot Düsseldorf Show 2025, and established media relations to strengthen brand reputation. Leveraged 23 years of experience in PR and traditional communication alongside 15 years in digital communication covering B2C and B2B marketing, website & UX design, and brand management. Provided solid team leadership and operational management to drive company success. Worked with national and international companies such as Austrian Standards, DJ Mag, Interio, Almdudler, Webster University, Mercedes Benz, A1, and Crocs.

Key Account Manager at Mindtake New Media Consulting GmbH

January 1, 2010 - August 14, 2025

Developed and maintained strong, long-term relationships with key clients, serving as the primary point of contact. Created and executed strategic account plans to achieve client satisfaction and business growth. Met or exceeded sales targets by identifying and capitalizing on upsell and cross-sell opportunities. Conducted thorough needs assessments to understand client requirements and provide tailored solutions. Coordinated with internal teams to ensure timely and successful delivery of products and services. Negotiated contracts and agreements to maximize profit margins while maintaining client satisfaction.

PR Consultant at Ecker und Partner PR & Public Affairs

January 1, 2009 - August 14, 2025

Developed and implemented comprehensive PR strategies aligned with clients' business goals. Established and maintained strong relationships with key media contacts. Managed crisis communication plans for high-profile incidents effectively mitigating negative publicity and preserving clients' reputations. Authored and distributed press releases, media advisories, and other communication materials. Coordinated and managed press conferences, media events, and other public relations activities securing significant media coverage and enhancing brand visibility. Collaborated with industry associations and managed press releases to boost brand visibility, customer engagement, and stakeholder confidence.

Education

Magister Philosophiae (Mag. Phil.) in Journalism and Communication Studies, Ethnology, Social and Cultural Anthropology at Vienna University of Economics and Business

January 1, 2000 - January 1, 2005

Certified Event Manager at Event Management Academy

January 1, 2006 - January 1, 2007

Media Training at University of Vienna

January 1, 2007 - August 14, 2025

Certified Rhetoric and Communication Trainer at Vienna University of Economics and Business

January 1, 2022 - August 14, 2025