I am Florian Popescu, a Product Designer with 6 years of experience specializing in SaaS platforms and design systems. I have a passion for creating intuitive user experiences, building scalable design systems, and shipping polished digital products. Based in Timișoara, Romania, I enjoy collaborating cross-functionally and utilizing my skills in product strategy, interaction design, and prototyping to drive product growth. Over the years, I have designed dozens of features for B2B and B2C platforms, led UI redesigns to improve accessibility, and launched design kits used globally. I thrive in dynamic environments where adaptability, strategic thinking, and enthusiasm are valued. I look forward to continuously learning and contributing meaningful design solutions in the tech space.

Florian Popescu

I am Florian Popescu, a Product Designer with 6 years of experience specializing in SaaS platforms and design systems. I have a passion for creating intuitive user experiences, building scalable design systems, and shipping polished digital products. Based in Timișoara, Romania, I enjoy collaborating cross-functionally and utilizing my skills in product strategy, interaction design, and prototyping to drive product growth. Over the years, I have designed dozens of features for B2B and B2C platforms, led UI redesigns to improve accessibility, and launched design kits used globally. I thrive in dynamic environments where adaptability, strategic thinking, and enthusiasm are valued. I look forward to continuously learning and contributing meaningful design solutions in the tech space.

Available to hire

I am Florian Popescu, a Product Designer with 6 years of experience specializing in SaaS platforms and design systems. I have a passion for creating intuitive user experiences, building scalable design systems, and shipping polished digital products. Based in Timișoara, Romania, I enjoy collaborating cross-functionally and utilizing my skills in product strategy, interaction design, and prototyping to drive product growth.

Over the years, I have designed dozens of features for B2B and B2C platforms, led UI redesigns to improve accessibility, and launched design kits used globally. I thrive in dynamic environments where adaptability, strategic thinking, and enthusiasm are valued. I look forward to continuously learning and contributing meaningful design solutions in the tech space.

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Work Experience

Product Designer & Founder at Draft Up Design Studio
January 1, 2023 - Present
Designed over 50 features for a SaaS scheduling product with desktop and responsive screens. Built and maintained a design system with over 300 component variants. Reduced drop-off rate in B2C paid booking flows. Created annotation systems for engineer hand-off. Shipped 2 iOS travel apps with 4.5/5.0 ratings. Redesigned 2 B2B fintech and 1 cloud management dashboards for accessibility. Launched the Timeslot UI scheduling kit on Gumroad with 400+ global styles and variables.
UI Designer at Evonomix
January 1, 2023 - August 14, 2025
Designed and shipped 4 e-commerce websites. Led new user interface design for an e-commerce site, resulting in a 30% increase in gross revenue over 2 years for one client. Created over 30 custom illustrations for the Evonomix website.
Freelance Designer at Florian Popescu
January 1, 2021 - August 14, 2025
Shipped landing pages and websites for local businesses. Designed a mobile Android app for renting bikes. Delivered over 5 branding kits for e-commerce businesses. Created custom illustrations for French publishing companies, musicians, playing card manufacturers, and incense packaging.
Junior UX/UI Designer at Busy Machines
January 1, 2019 - August 14, 2025
Designed and prototyped a B2B user-generated content platform. Fully designed a branding kit and collateral.

Education

Graphic Design at West University of Timișoara
January 1, 2017 - January 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Retail, Media & Entertainment, Travel & Hospitality