Ioanna Ioannou
I am a results-driven digital marketing specialist with 7 years of experience in performance marketing, PPC strategy, and campaign optimization across fintech, education, and agency sectors.
About
I am a results-driven digital marketing specialist with 7 years of experience in performance marketing, PPC strategy, and campaign optimization across fintech, education, and agency sectors. I have a proven track record managing large-scale media budgets and driving measurable results through data-driven decisions, advanced reporting, and A/B testing. I am proficient in platforms like Google Ads, Meta, and Tableau, with a strong focus on ROI, LTV, and customer acquisition. I am a proactive, detail-oriented professional who thrives on continuous learning and collaboration to deliver high-impact marketing outcomes.
I thrive on turning insights into action, delivering measurable outcomes for clients and organisations, and continually expanding my knowledge in digital marketing, analytics, and technology.
- 6 years' experience
- Joined August 2025
Languages
- Greek, ModernFluent
- EnglishAdvanced
Industry experience
- Financial Services
- Education
- Professional Services
- Real Estate & Construction
- Media & Entertainment
- Software & Internet
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Work experience· 18 roles
Deliver lectures to MSc Digital Marketing students, aligning content with industry standards and academic expectations. Design and adapt lecture material to integrate current digital marketing trends and best practices. Assess student coursework and provide detailed, constructive feedback to support academic and professional growth.
Deliver lectures to MSc Digital Marketing students, aligning content with industry standards and academic expectations. Design and adapt lecture material to integrate current digital marketing trends and best practices. Assess student coursework and provide detailed, constructive feedback to support academic and professional growth.
Delivered lectures to MSc Digital Marketing students aligning academic content with industry standards and current digital marketing trends. Designed and adapted lecture materials integrating best practices and assessed students' coursework providing constructive feedback to support their academic and professional growth.
Education· 9
Certifications and awards
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