Available to hire
I am a results-driven digital marketing specialist with 7 years of experience in performance marketing, PPC strategy, and campaign optimization across fintech, education, and agency sectors. I have a proven track record managing large-scale media budgets and driving measurable results through data-driven decisions, advanced reporting, and A/B testing. I am proficient in platforms like Google Ads, Meta, and Tableau, with a strong focus on ROI, LTV, and customer acquisition. I am a proactive, detail-oriented professional who thrives on continuous learning and collaboration to deliver high-impact marketing outcomes.
I thrive on turning insights into action, delivering measurable outcomes for clients and organisations, and continually expanding my knowledge in digital marketing, analytics, and technology.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
Greek, Modern
Fluent
English
Advanced
Work Experience
Senior PPC Specialist at FXORO
June 1, 2025 - PresentAt FXORO, a global financial services company offering online trading in forex, commodities, indices, and cryptocurrencies, I plan, launch, and scale high-performance campaigns across Google, Meta, and other channels to drive qualified conversions. I manage large-scale media budgets focusing on profitability, lifetime value, and cost per acquisition, ensuring transparent stakeholder reporting. I conduct A/B testing on creatives, landing pages, bidding strategies, and ad formats to improve key performance metrics and use the insights to inform campaign optimizations.
Visiting Lecturer, Part Time at CIM-Cyprus Business School
September 1, 2025 - PresentDelivered lectures to MSc Digital Marketing students aligning academic content with industry standards and current digital marketing trends. Designed and adapted lecture materials integrating best practices and assessed students' coursework providing constructive feedback to support their academic and professional growth.
Digital Marketing Specialist at Windsor Brokers
April 30, 2025 - August 14, 2025Managed and optimized over $400K monthly budget across Google Ads, Yahoo, and Bing ads for an international leading forex broker. Developed and evaluated online paid campaigns resulting in a 150% improvement in landing pages' conversion rate through A/B testing. Automated marketing KPI reports using Tableau saving approximately three hours per week.
Digital Marketing Specialist at Base Element
July 31, 2022 - August 14, 2025Managed digital campaigns for more than 10 clients, achieving an 80% increase in sales volume and 50% rise in brand awareness for a client by developing a full sales funnel strategy. Identified low-performing content and proposed solutions leading to improved content performance and customer engagement.
Digital Marketing Executive at Delfi Partners & Co
May 31, 2021 - August 14, 2025Created reporting frameworks around paid marketing funnels, improving conversion rates by 200%. Managed social media content and deployed lead generation tactics that increased monthly leads by 30% through social media campaigns.
Marketing Officer at UCLan Cyprus
July 31, 2020 - August 14, 2025Improved project efficiency by 15% by collaborating with multiple stakeholders. Integrated Google Ads campaigns into the marketing strategy, increasing website traffic and prospect interest by 60%. Prepared materials for press releases, websites, and online channels.
Senior PPC Specialist at FXORO
June 1, 2025 - PresentPlan, launch, and scale high-performance campaigns across Google, Meta, and other online channels to drive qualified conversions. Manage large-scale media budgets with a focus on profitability, lifetime value (LTV), and cost per acquisition (CPA), while maintaining transparent reporting for key stakeholders. Conduct A/B tests on creatives, landing pages, bidding strategies, and ad formats to improve CTR, CVR, and ROAS, using test results and reporting insights to inform optimizations.
Lecturer, Part Time at CIM - Cyprus Business School
September 1, 2025 - PresentDeliver lectures to MSc Digital Marketing students, aligning content with industry standards and academic expectations. Design and adapt lecture material to integrate current digital marketing trends and best practices. Assess student coursework and provide detailed, constructive feedback to support academic and professional growth.
Digital Marketing Specialist at Windsor Brokers
April 30, 2025 - September 23, 2025Manage and optimize more than $400K monthly budget across various digital channels (Google Ads, Yahoo, Bing ads). Strategize, develop and evaluate online paid campaigns. Perform A/B testing, which improved landing pages' conversion rate by 150%. Automated Marketing KPI report using Tableau, saving roughly 3h per week.
Digital Marketing Specialist at Base Element
July 31, 2022 - September 23, 2025Managed more than 10 clients, creating & optimizing their digital campaigns. Achieved 80% increase in sales volume & 50% rise in brand awareness of a client, following a full sales funnel strategy. Identified low-performing content, and suggested solutions that improved content performance & customers' engagement.
Digital Marketing Executive at Delfi Partners & Co
May 31, 2021 - September 23, 2025Created reporting around paid marketing funnels, and leveraged this to improve the conversion rate by 200%. Managed social media content for the company's accounts. Deployed lead-generation tactics to bring 30% new monthly leads through SM campaigns.
Marketing Officer at UCLan Cyprus
July 31, 2020 - September 23, 2025Enhanced project efficiency by 15% through collaboration with 20 internal and external stakeholders. Added Google Ads campaigns to the overall marketing strategy, increasing website traffic and prospects' interest in 60%. Preparing material for press releases, website and online channels.
Senior PPC Specialist at FXORO
June 1, 2025 - PresentPlan, launch, and scale high-performance campaigns across Google, Meta, and other online channels to drive qualified conversions, supported by detailed performance reporting. Manage large-scale media budgets with a focus on profitability, lifetime value (LTV), and cost per acquisition (CPA), while maintaining transparent reporting for key stakeholders. Conduct A/B tests on creatives, landing pages, bidding strategies, and ad formats to improve CTR, CVR, and ROAS, using test results and reporting insights to inform optimizations.
Lecturer, Part Time at CIM - Cyprus Business School
September 1, 2025 - PresentDeliver lectures to MSc Digital Marketing students, aligning content with industry standards and academic expectations. Design and adapt lecture material to integrate current digital marketing trends and best practices. Assess student coursework and provide detailed, constructive feedback to support academic and professional growth.
Digital Marketing Specialist at Windsor Brokers
April 1, 2025 - September 23, 2025Managed more than $400K monthly budget across various digital channels (Google Ads, Yahoo, Bing ads). Strategized, developed and evaluated online paid campaigns. Performed A/B testing, which improved landing pages' conversion rate by 150%. Automated Marketing KPI report using Tableau, saving roughly 3h per week.
Digital Marketing Specialist at Base Element
July 1, 2022 - September 23, 2025Base Element offers strategy, marketing & technology services. Managed more than 10 clients, creating & optimizing their digital campaigns. Achieved 80% increase in sales volume & 50% rise in brand awareness of a client, following a full sales funnel strategy. Identified low-performing content, and suggested solutions that improved content performance & customers' engagement.
Digital Marketing Executive at Delfi Partners & Co.
May 1, 2021 - September 23, 2025Created reporting around paid marketing funnels, and leveraged this to improve conversion rate. Managed social media content; deployed lead-generation tactics to bring 30% new monthly leads through SM campaigns.
Marketing Officer at UCLan Cyprus
July 1, 2020 - September 23, 2025Enhanced project efficiency by collaborating with 20 internal and external stakeholders. Added Google Ads campaigns to the overall marketing strategy, increasing website traffic and prospects' interest by 60%. Prepared material for press releases, website and online channels.
Education
Bachelor of Communication & Internet Studies at Cyprus University of Technology
January 1, 2012 - January 1, 2016MSc Marketing at Nottingham Trent University
January 1, 2016 - January 1, 2017MSc Data Analytics at UCLan Cyprus
January 1, 2019 - January 1, 2020Bachelor of Communication & Internet Studies at Cyprus University of Technology
January 1, 2012 - January 1, 2016MSc Marketing at Nottingham Trent University
January 1, 2016 - January 1, 2017MSc Data Analytics at UCLan Cyprus
January 1, 2019 - January 1, 2020Bachelor of Communication & Internet Studies at Cyprus University of Technology
January 1, 2012 - January 1, 2016MSc Marketing at Nottingham Trent University
January 1, 2016 - January 1, 2017MSc Data Analytics at UCLan Cyprus
January 1, 2019 - January 1, 2020Qualifications
Co-Author: To subtly suggest or to prominently declare? Explicit and implicit processing of placements
April 1, 2018 - August 14, 2025Co-Author: 3rd International Conference on Corporate and Marketing Communications
April 1, 2018 - September 23, 2025Industry Experience
Financial Services, Education, Professional Services, Real Estate & Construction, Media & Entertainment, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Hire a PPC Manager
We have the best ppc manager experts on Twine. Hire a ppc manager in Limassol today.