I am a results-driven Paid Media Specialist with hands-on experience managing and optimizing performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads platforms. I have a proven track record of driving ROI through strategic campaign planning, data-driven decision-making, and continuous A/B testing. Skilled in audience targeting, budget management, and performance analysis, I strive to maximize conversions and ensure campaigns deliver measurable impact. Throughout my career, I have developed and executed effective paid advertising strategies for multiple clients, conducted in-depth keyword research, and created compelling ad copies to attract target audiences. My expertise extends to analyzing campaign data, optimizing ongoing ads, and aligning campaign structures with client goals and industry best practices. I am passionate about leveraging data insights to enhance ad performance and contribute to business growth.

Yousef A ssainar

I am a results-driven Paid Media Specialist with hands-on experience managing and optimizing performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads platforms. I have a proven track record of driving ROI through strategic campaign planning, data-driven decision-making, and continuous A/B testing. Skilled in audience targeting, budget management, and performance analysis, I strive to maximize conversions and ensure campaigns deliver measurable impact. Throughout my career, I have developed and executed effective paid advertising strategies for multiple clients, conducted in-depth keyword research, and created compelling ad copies to attract target audiences. My expertise extends to analyzing campaign data, optimizing ongoing ads, and aligning campaign structures with client goals and industry best practices. I am passionate about leveraging data insights to enhance ad performance and contribute to business growth.

Available to hire

I am a results-driven Paid Media Specialist with hands-on experience managing and optimizing performance marketing campaigns across Google Ads, Bing Ads, and Meta Ads platforms. I have a proven track record of driving ROI through strategic campaign planning, data-driven decision-making, and continuous A/B testing. Skilled in audience targeting, budget management, and performance analysis, I strive to maximize conversions and ensure campaigns deliver measurable impact.

Throughout my career, I have developed and executed effective paid advertising strategies for multiple clients, conducted in-depth keyword research, and created compelling ad copies to attract target audiences. My expertise extends to analyzing campaign data, optimizing ongoing ads, and aligning campaign structures with client goals and industry best practices. I am passionate about leveraging data insights to enhance ad performance and contribute to business growth.

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Work Experience

Digital Marketing Executive at Natural Hair Plants
July 1, 2023 - August 14, 2025
Conducted keyword research to identify target keywords and phrases. Optimized website content, meta tags, headings, and other on-page elements for improved organic search rankings. Performed technical SEO audits to identify and address website issues affecting search engine visibility. Analyzed website traffic, user behavior, and performance metrics using tools like Google Analytics. Monitored and reported on keyword rankings, organic traffic, and other SEO performance indicators.
Trainee Executive - Digital Marketing at Sensacore Medical Instrumentation
September 1, 2022 - August 14, 2025
Digital Ads Specialist at Vendasta
June 30, 2024 - August 14, 2025
Planned, launched, and optimized multi-channel paid media campaigns across Google Ads and Bing Ads. Analyzed campaign data regularly to identify trends, optimize performance, and deliver actionable insights to stakeholders. Wrote compelling ad copy and implemented tailored campaign structures aligned with client goals, target audiences, and industry best practices. Conducted thorough keyword research, audience segmentation, and competitor analysis to inform targeting strategies and maximize ad effectiveness.
Paid Media Manager at Jellyfish
July 1, 2024 - Present
Developed and executed effective paid advertising strategies across platforms like Google Ads, Facebook Ads, and Bing. Built, optimized, and copywrote campaigns for a range of clients. Set up conversions, performed performance analysis, and reporting using a wide range of tools. Conducted in-depth keyword research, audience targeting, and competitive analysis.

Education

Bachelors in Business Administration at Dr. C V Raman University
January 1, 2014 - January 1, 2017

Qualifications

Google Ads Certification - Search, Display, GA4, SA360 & DV360
January 11, 2030 - August 14, 2025
Digital Marketing Certification
January 11, 2030 - August 14, 2025

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Healthcare