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I’m a digital marketer with a strong background in engineering and entrepreneurship. My experience as a mechanical engineer sharpened my skills in precision, planning, and analysis, while running my own restaurant taught me how to understand markets, sell effectively, and build loyal customer relationships. Combining both worlds, I found my passion in digital marketing — where creativity meets strategy — and have since been helping brands grow through content creation, campaign management, and performance analysis. Throughout my career, I have successfully managed diverse brands and projects across various sectors including education, healthcare, and interior design. I bring a strategic yet hands-on approach to digital marketing, focusing on enhancing online presence and driving engagement for both personal and corporate clients.…I’m a digital marketer with a strong background in engineering and entrepreneurship. My experience as a mechanical engineer sharpened my skills in precision, planning, and analysis, while running my own restaurant taught me how to understand markets, sell effectively, and build loyal customer relationships. Combining both worlds, I found my passion in digital marketing — where creativity meets strategy — and have since been helping brands grow through content creation, campaign management, and performance analysis. Throughout my career, I have successfully managed diverse brands and projects across various sectors including education, healthcare, and interior design. I bring a strategic yet hands-on approach to digital marketing, focusing on enhancing online presence and driving engagement for both personal and corporate clients.

Fatma Alsirafy

Digital Marketer, Social Media Manager, Marketing Strategist, +2

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I’m a digital marketer with a strong background in engineering and entrepreneurship. My experience as a mechanical engineer sharpened my skills in precision, planning, and analysis, while running my own restaurant taught me how to understand markets, sell effectively, and build loyal customer relationships. Combining both worlds, I found my passion in digital marketing — where creativity meets strategy — and have since been helping brands grow through content creation, campaign management, and performance analysis. Throughout my career, I have successfully managed diverse brands and projects across various sectors including education, healthcare, and interior design. I bring a strategic yet hands-on approach to digital marketing, focusing on enhancing online presence and driving engagement for both personal and corporate clients.…I’m a digital marketer with a strong background in engineering and entrepreneurship. My experience as a mechanical engineer sharpened my skills in precision, planning, and analysis, while running my own restaurant taught me how to understand markets, sell effectively, and build loyal customer relationships. Combining both worlds, I found my passion in digital marketing — where creativity meets strategy — and have since been helping brands grow through content creation, campaign management, and performance analysis. Throughout my career, I have successfully managed diverse brands and projects across various sectors including education, healthcare, and interior design. I bring a strategic yet hands-on approach to digital marketing, focusing on enhancing online presence and driving engagement for both personal and corporate clients.

Available to hire

I’m a digital marketer with a strong background in engineering and entrepreneurship. My experience as a mechanical engineer sharpened my skills in precision, planning, and analysis, while running my own restaurant taught me how to understand markets, sell effectively, and build loyal customer relationships. Combining both worlds, I found my passion in digital marketing — where creativity meets strategy — and have since been helping brands grow through content creation, campaign management, and performance analysis.

Throughout my career, I have successfully managed diverse brands and projects across various sectors including education, healthcare, and interior design. I bring a strategic yet hands-on approach to digital marketing, focusing on enhancing online presence and driving engagement for both personal and corporate clients.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

Work Experience

Founder and Owner / Marketing Manager at Fork Full (Fast Food Restaurant, Cairo, Egypt)

December 31, 2023 - August 14, 2025

Owner and marketing manager of Fork Full, a fast food restaurant offering loaded fries and pasta with different toppings and sauces, located in Cairo, Egypt.

Digital Marketing Specialist & Team Leader at Incubate Qatar/ Afraa Alnoaimi personal Instagram

January 1, 2022 - Present

Managed Afraa Alnoaimi’s personal Instagram presence reflecting her professional achievements and social roles. Acted as team leader and project manager overseeing a range of accounts, including internal and external clients. Developed creative content, managed marketing strategies, social media, and media buying. Delivered consistent results under tight timelines balancing personal brand management with leading a marketing team across diverse industries.

Digital Marketing Specialist at Encircle Group

January 1, 2022 - Present

Managed the social media presence and media buying for seven brands under the group, including Kidzone Nursery, Lifetime Nursery, Modern Design, Design Room, Dreams Creative, Relief Medical, and Enara Education. Developed annual social media strategies tailored to each brand, created bilingual content including graphic design and copywriting, managed and optimized paid ads across Meta, TikTok, Snapchat, and Google, and edited and customized WordPress templates. Tracked performance and adjusted strategies based on monthly reports, effectively managing diverse brands to boost engagement and ensure consistent digital performance across campaigns.

Digital Marketing Specialist (Freelance) at Shura Council Election Campaign

December 31, 2021 - August 14, 2025

Managed digital campaigns for two Shura Council candidates during Qatar’s historic first legislative elections. Created bilingual campaign content tailored to each candidate’s voice, designed culturally aligned graphics, managed day-to-day social media operations including posting, audience interaction, and engagement monitoring. Ran targeted paid campaigns on Instagram, Twitter, and Snapchat, generated performance reports and analytics to optimize communication strategy. The campaign led to winning a seat for one candidate and established a strong public presence for both.

Digital Marketing Trainer at SkyClimbers

January 1, 2019 - August 14, 2025

Delivered one-to-one sessions on social media management and digital advertisements, built marketing strategies and plans, and implemented those strategies.

Social Media Specialist at Ministry of Justice – Qatar

December 31, 2018 - August 14, 2025

Supported daily social media efforts during the Ministry’s digital transformation period. Collaborated with the PR team to brainstorm and develop engaging content aligned with Ministry objectives. Designed visual and copy content in Arabic and English for official platforms. Delivered detailed monthly performance reports with actionable insights and recommendations. Provided creative guidance for video producers during live events and public engagements. The role contributed directly to shaping the Ministry’s digital voice across legal and civic initiatives.

Digital Marketing Manager at Social Media Solutions W.L.L - Qatar

November 30, 2017 - August 14, 2025

Executed social media strategies aligned with company goals, planned and managed content, campaigns, and promotions across platforms. Created real-time engaging content to boost interaction, monitored performance, analyzed results, and optimized campaigns. Stayed current with trends to adapt strategies accordingly.

Digital Marketing Specialist at Sidra Medical and Research Center (via Social Media Solutions Agency, Qatar)

December 31, 2015 - August 14, 2025

Developed a comprehensive digital marketing strategy serving as the foundational reference for social media and advertising teams. Conducted detailed audits using analytics tools to evaluate performance and user behavior. Aligned digital objectives with business goals, designed social media team structure and workflows, tailored content marketing strategies for healthcare communications, planned advertising budgets and campaign executions. Established crisis communication procedures, KPIs, analytics and reporting protocols to support ongoing optimization and governance.

Social Media Content Creator at Social Media Solutions W.L.L - Qatar

November 30, 2015 - August 14, 2025

Designed sprinkler system layouts using AutoCAD, reported progress and delays to project manager, communicated plan changes to relevant teams, prepared quotations, reviewed installation methods, and conducted inspections as required.

Firefighting Mechanical Engineer at Rescue for Security and Safety Equipments - Qatar

July 1, 2015 - August 14, 2025

Provided digital marketing training for community members emphasizing the importance of advertisements and contemporary online channels, enhancing skillsets of new batches within the community.