I'm Federico, a multidisciplinary Designer and Art Director based in Milan, with a background spanning product design, visual communication, and spatial experience. I approach every project with intention, sensitivity to details and a strong sense of narrative, whether I'm defining a visual language, developing a product, or directing a creative team.

Federico Armari

I'm Federico, a multidisciplinary Designer and Art Director based in Milan, with a background spanning product design, visual communication, and spatial experience. I approach every project with intention, sensitivity to details and a strong sense of narrative, whether I'm defining a visual language, developing a product, or directing a creative team.

Available to hire

I’m Federico, a multidisciplinary Designer and Art Director based in Milan, with a background spanning product design, visual communication, and spatial experience.

I approach every project with intention, sensitivity to details and a strong sense of narrative, whether I’m defining a visual language, developing a product, or directing a creative team.

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Language

English
Fluent
Italian
Fluent

Work Experience

Mechanical Designer at Hi Energy srls
December 31, 2023 - August 14, 2025
Worked as a mechanical designer for six years, focusing on mechanical and interior design projects that helped refine my technical and creative expertise.
Product Designer at Chicco (Artsana Group)
December 31, 2023 - August 14, 2025
Designed and optimized products for production and sales within a renowned company, contributing research, concept development, and 2D and 3D design expertise.
Graphic Designer (on commission) at Individuals and companies
January 1, 2024 - August 14, 2025
Performed graphic design work on commission, delivering creative solutions according to client needs.
Photographer and Videomaker (on call) at Events and shootings
January 1, 2024 - August 14, 2025
Provided photography and videomaking services for events and shootings aimed at selling products online.
Product and Visual Designer at Zebrah Marketing Agency
January 1, 2022 - Present
Currently working as a product and visual designer, combining skills in product design and visual communication in a marketing agency.
Mechanical Designer at HiEnergy srls
December 31, 2023 - October 6, 2025
Designed mechanical components and assemblies, contributed to product optimization for production; collaborated with R&D and manufacturing teams in Milano.
Product Designer at Chicco (Artsana Group)
December 31, 2023 - October 6, 2025
Developed product designs for Chicco lines from concept through production, focusing on usability and manufacturability; collaborated with cross-functional teams across the Artsana Group.
Graphic Designer (Freelance) at Various clients
December 31, 2024 - October 6, 2025
Graphic design on commission for individuals and companies, building visual identities and marketing materials.
Photographer and Videomaker at Freelance
January 1, 2023 - Present
On-call photographer and videomaker for events and product shoots aimed at online sales.
Commis / Hospitality Assistant at Various venues (Mercure Hotel, Le Due Colombe di Stefano Cerveni, Stelvio Milano, Tourlè)
January 1, 2019 - Present
Commis, barman assistant and delivery responsibilities in hospitality contexts.
Co-founder, Art Director & Visual Designer at RP Society and RP House
February 1, 2021 - Present
Co-founded and led visual design, music production, content creation, art direction and management for studio and agency.
Product and Visual Designer at Zebrah Marketing Agency
January 1, 2022 - Present
Product and visual design contributions within the agency; collaboration across client projects.
Product and Visual Designer at Zebrah Marketing Agency
January 1, 2025 - Present
Continued involvement as Product and Visual Designer; updated on 2025-01-01 presence.
Art Director at Zebrah – Marketing Agency
January 1, 2024 - Present
Leading creative direction across campaigns, visual systems and spatial experiences, ensuring consistency between concept, execution and brand identity.
Product Designer at Chicco – Artsana Group
January 1, 2021 - Present
Worked on juvenile products including strollers, car seats and indoor solutions, following the design process from research and sketching to 3D modeling, rendering and production refinement.
Co-founder, Art Director & Visual Designer at RP Society / RP House
January 1, 2021 - December 31, 2022
Co-founded and led creative projects across branding, visual production, video content and music videos, managing teams and maintaining a coherent vision across different media.
Interior Designer & Sales at Lube Cucine
January 1, 2021 - Present
Designed custom kitchen solutions and interior layouts, translating client needs into functional and coherent spatial experiences.

Education

Bachelor's Degree in Industrial Product Design at Politecnico di Milano
January 11, 2030 - August 14, 2025
High School Diploma at Liceo Scientifico S.A.
January 11, 2030 - August 14, 2025
Bachelor's Degree in Industrial Product Design at Politecnico di Milano
January 11, 2030 - October 6, 2025
High School Diploma at Liceo Scientifico S.A.
January 11, 2030 - October 6, 2025
Technical Diploma at ITC Primo Levi, Bollate (MI)
January 11, 2030 - October 6, 2025
PET English Language Certificate (B2) at British Council
January 11, 2030 - October 6, 2025
Bachelor's Degree in Industrial Product Design at Politecnico di Milano (MI)
January 11, 2030 - March 24, 2026
Bachelor's Degree in Industrial Product Design at Politecnico di Milano
January 1, 2021 - January 1, 2024
3D Modeling and Production Processes Certification at Politecnico di Milano
January 1, 2021 - December 31, 2021

Qualifications

3D modeling and production processes course for VFX using Autodesk Maya
January 11, 2030 - August 14, 2025
3D modeling and production processes course for VFX using ZBrush
January 11, 2030 - August 14, 2025
B2 level English language certificate from PET British Council
January 11, 2030 - August 14, 2025
PET English Language Certificate (B2)
January 11, 2030 - October 6, 2025
3D modeling and production processes certification
January 1, 2021 - March 24, 2026
3D Modeling and Production Processes Certification
January 1, 2021 - December 31, 2021

Industry Experience

Manufacturing, Consumer Goods, Media & Entertainment, Retail, Professional Services, Travel & Hospitality, Education