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I'm a Senior Media Buyer and Marketing Strategist with over 12 years of experience managing more than $10M in ad spend. I've helped brands across e-commerce, real estate, digital education, healthcare, travel, and consulting grow fast and smart using paid media, smart funnels, and lean data. I specialize in building campaigns that not only convert, but grow brands' overall revenue and teach them more about their audience. I take pride in my ability to deliver innovative and tailored digital marketing and ads strategies that consistently meet and surpass campaign goals. My expertise includes digital media planning, budget management, and the execution of comprehensive ad campaigns across multiple platforms. From managing $10M in spend to boosting brand visibility and increasing conversions month over month, I have demonstrated a strong track record of driving outstanding results for diverse clients and businesses. I value strong vendor and media relationships, as well as effective collaboration with creative, finance, and legal teams to maximize campaign efficiency.…I'm a Senior Media Buyer and Marketing Strategist with over 12 years of experience managing more than $10M in ad spend. I've helped brands across e-commerce, real estate, digital education, healthcare, travel, and consulting grow fast and smart using paid media, smart funnels, and lean data. I specialize in building campaigns that not only convert, but grow brands' overall revenue and teach them more about their audience. I take pride in my ability to deliver innovative and tailored digital marketing and ads strategies that consistently meet and surpass campaign goals. My expertise includes digital media planning, budget management, and the execution of comprehensive ad campaigns across multiple platforms. From managing $10M in spend to boosting brand visibility and increasing conversions month over month, I have demonstrated a strong track record of driving outstanding results for diverse clients and businesses. I value strong vendor and media relationships, as well as effective collaboration with creative, finance, and legal teams to maximize campaign efficiency.

Ernest Christopher

Marketing Strategist, Digital Marketer, Performance Marketer, +1

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I'm a Senior Media Buyer and Marketing Strategist with over 12 years of experience managing more than $10M in ad spend. I've helped brands across e-commerce, real estate, digital education, healthcare, travel, and consulting grow fast and smart using paid media, smart funnels, and lean data. I specialize in building campaigns that not only convert, but grow brands' overall revenue and teach them more about their audience. I take pride in my ability to deliver innovative and tailored digital marketing and ads strategies that consistently meet and surpass campaign goals. My expertise includes digital media planning, budget management, and the execution of comprehensive ad campaigns across multiple platforms. From managing $10M in spend to boosting brand visibility and increasing conversions month over month, I have demonstrated a strong track record of driving outstanding results for diverse clients and businesses. I value strong vendor and media relationships, as well as effective collaboration with creative, finance, and legal teams to maximize campaign efficiency.…I'm a Senior Media Buyer and Marketing Strategist with over 12 years of experience managing more than $10M in ad spend. I've helped brands across e-commerce, real estate, digital education, healthcare, travel, and consulting grow fast and smart using paid media, smart funnels, and lean data. I specialize in building campaigns that not only convert, but grow brands' overall revenue and teach them more about their audience. I take pride in my ability to deliver innovative and tailored digital marketing and ads strategies that consistently meet and surpass campaign goals. My expertise includes digital media planning, budget management, and the execution of comprehensive ad campaigns across multiple platforms. From managing $10M in spend to boosting brand visibility and increasing conversions month over month, I have demonstrated a strong track record of driving outstanding results for diverse clients and businesses. I value strong vendor and media relationships, as well as effective collaboration with creative, finance, and legal teams to maximize campaign efficiency.

Available to hire

I’m a Senior Media Buyer and Marketing Strategist with over 12 years of experience managing more than $10M in ad spend. I’ve helped brands across e-commerce, real estate, digital education, healthcare, travel, and consulting grow fast and smart using paid media, smart funnels, and lean data. I specialize in building campaigns that not only convert, but grow brands’ overall revenue and teach them more about their audience. I take pride in my ability to deliver innovative and tailored digital marketing and ads strategies that consistently meet and surpass campaign goals.

My expertise includes digital media planning, budget management, and the execution of comprehensive ad campaigns across multiple platforms. From managing $10M in spend to boosting brand visibility and increasing conversions month over month, I have demonstrated a strong track record of driving outstanding results for diverse clients and businesses. I value strong vendor and media relationships, as well as effective collaboration with creative, finance, and legal teams to maximize campaign efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Lead, Media Strategist & Buyer at Modrea Media

January 1, 2020 - Present

At Modrea, I took full ownership of media buying, performance marketing, and strategy, driving both high-volume leads as well as other profitable conversions for businesses across US and Middle East markets. Built and managed full-funnel driven ad campaigns across Meta, Google, and TikTok. Developed landing pages and lead magnets to increase conversion rates. Launched and optimized campaigns targeting cold, warm, and lookalike audiences. Refined lead flow from ad to booked call, sales consultation, and upsell. Created and executed omnichannel campaign strategies supporting both paid and organic growth. Generated over 33,000 leads with over 20,000 progressing to next steps such as booking calls, completing forms, or opting into paid services. Drove a 12% revenue conversion rate from lead to sale for a high-ticket consulting service. Achieved 3X ROAS on an e-commerce campaign with a $1,000/day spend rate. Achieved 48% better performance than competitors in paid ads (lower cost per result

Media Specialist Executive at MTN Group Playhouse Communications Limited

January 1, 2017 - Present

MTN is Africa's largest telecom and tech operator, serving over 260 million subscribers. I worked as Digital Media Lead, focusing on media planning, digital marketing strategies, budget planning, and executing comprehensive ad campaigns across different platforms. I managed $10M in ad spend across multiple media channels, boosting brand visibility by 200% through strategic targeted campaigns. Achieved 80% month-on-month increase in conversions for sign-ups and purchases, drove 300,000 and added over 400,000 new followers on Facebook and Instagram channels. Also drove over 1 million app downloads and boosted in-app engagement by 70% using paid and earned media. Managed communication on campaign learnings with stakeholders and product owners to inform and influence future strategy and business decisions. Built strong vendor and media relationships that unlocked early beta access and discounts. Worked effectively with internal and outsourced teams including creative, finance, and legal to