I create content that actually gets read, especially in crypto, Web3, and AI circles. I'm strongest when I’m writing: tweets, articles, brand voice, memes, campaigns, captions, all the elements that make a project feel alive online. I use AI tools to move fast and hit volume, and I know how to shape messaging for X/Twitter, Instagram, LinkedIn, Telegram, and beyond. My strength is clarity and tone: I take messy ideas and turn them into content people understand and trust. With years of experience managing social media and building communities in crypto and Web3, I've successfully grown followers and engagement, leading influencer collaborations and creating culturally relevant content. I'm passionate about simplifying complex topics and delivering consistent brand voice across platforms, while utilizing AI tools to enhance productivity and content quality.

LJ Merlin

I create content that actually gets read, especially in crypto, Web3, and AI circles. I'm strongest when I’m writing: tweets, articles, brand voice, memes, campaigns, captions, all the elements that make a project feel alive online. I use AI tools to move fast and hit volume, and I know how to shape messaging for X/Twitter, Instagram, LinkedIn, Telegram, and beyond. My strength is clarity and tone: I take messy ideas and turn them into content people understand and trust. With years of experience managing social media and building communities in crypto and Web3, I've successfully grown followers and engagement, leading influencer collaborations and creating culturally relevant content. I'm passionate about simplifying complex topics and delivering consistent brand voice across platforms, while utilizing AI tools to enhance productivity and content quality.

Available to hire

I create content that actually gets read, especially in crypto, Web3, and AI circles. I’m strongest when I’m writing: tweets, articles, brand voice, memes, campaigns, captions, all the elements that make a project feel alive online. I use AI tools to move fast and hit volume, and I know how to shape messaging for X/Twitter, Instagram, LinkedIn, Telegram, and beyond. My strength is clarity and tone: I take messy ideas and turn them into content people understand and trust.

With years of experience managing social media and building communities in crypto and Web3, I’ve successfully grown followers and engagement, leading influencer collaborations and creating culturally relevant content. I’m passionate about simplifying complex topics and delivering consistent brand voice across platforms, while utilizing AI tools to enhance productivity and content quality.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Work Experience

Head of Brand & Social Media at Clash Rush
July 31, 2025 - August 14, 2025
Managed social media for Clash Rush remotely in the USA. Grew social following by 40% and engagement by 55% by tailoring content for each platform. Launched over 25 SEO articles on NFTs, P2E, and staking to boost discoverability. Increased active user base by 25% during key campaigns via cross-functional team rollout. Defined consistent brand tone and content for Twitter/X, LinkedIn, and Discord. Led influencer collaborations, events, and creation of community memes across platforms. Created visuals with Canva and Figma, tracked KPIs, and optimized click-through rates by 30%.
Head of Brand & Social Media at Clash Rush
July 31, 2025 - August 14, 2025
Led brand tone and content strategy across multiple platforms including Twitter/X, LinkedIn, and Discord. Grew social following by 40% and engagement by 55% through tailored platform content. Launched over 25 SEO content pieces focused on NFTs, P2E, and staking, improving discoverability. Increased active users by 25% during key campaigns via cross-functional rollouts. Managed influencer collaborations, events, and community memes primarily on Twitter and Discord. Created visuals using Canva and Figma, tracked KPIs, and optimized click-through rates by 30%.
$XNET Community Manager (Contract) at XNET Foundation
April 30, 2025 - August 14, 2025
Boosted Discord and Telegram activity by 30% and improved retention by 25%. Engaged community by posting memes, answering FAQs, and maintaining healthy chats. Authored tweets that contributed to a 15% increase in followers. Simplified project documentation into plain English for new users.
Web3 Brand Ambassador at Quintes Org
April 30, 2025 - August 14, 2025
Responsible for growing LinkedIn and X followers by 30% in the first month. Created Web3 and DeFi content achieving an average engagement rate of 5%. Drove over 50 high-quality leads for the Token Generation Event (TGE). Developed and implemented community growth strategies leading to a 50% increase in daily active users. Recognized as a top-performing ambassador.
$XNET Community Manager (Contract) at XNET Foundation
April 30, 2025 - August 14, 2025
Boosted Discord and Telegram community activity by 30% and improved retention by 25%. Created engaging memes, answered FAQs, and maintained healthy community chats. Composed tweets contributing to 15% follower growth. Simplified project documentation in plain English for new users.
Web3 Brand Ambassador at Quintes Org
April 30, 2025 - August 14, 2025
Achieved 30% growth on LinkedIn and X in the first month. Created Web3/DeFi content with average 5% engagement rates. Drove over 50 quality leads for Token Generation Event (TGE). Developed community growth strategies that resulted in 50% increase in daily active users (DAUs). Recognized as Top Performing Ambassador for the platform.
Marketing Intern (Social & Research) at Sendor GG
March 31, 2025 - August 14, 2025
Supported social media content creation and posting prior to token launch to keep early audience engaged and generate traction. Conducted research to identify potential key opinion leaders and micro-creators in Web3 for outreach. Monitored and analyzed social posts to recommend tone and timing adjustments.
$XNET Community Manager (Contract) at In-House Anonymous (Web3 Startup)
March 31, 2025 - August 14, 2025
Led community operations and ran content campaigns focused on Web3 and crypto. Achieved 40% engagement growth across multiple platforms. Contributed to DAO structure and product vision. Participated in AI workshops to enable faster content delivery.
Marketing Intern (Social & Research) at Sendor GG
March 31, 2025 - August 14, 2025
Assisted with writing and posting social media content ahead of product launch to maintain early audience engagement. Researched potential key opinion leaders and micro-creators in Web3 for outreach shortlist. Tracked post performance and recommended tonal and timing adjustments to marketing leads.
$XNET Community Manager (Contract) at In-House Anonymous (Web3 Startup)
March 31, 2025 - August 14, 2025
Managed campaigns and content writing focused on Web3 and crypto. Led community operations that grew engagement by 40% across platforms. Contributed to DAO structure and product vision. Participated in AI workshops to accelerate content delivery.
Marketing Content Lead at T2 TKN
December 31, 2024 - August 14, 2025
Produced Telegram and social media content during the ICO pre-launch phase. Used real-time feedback to adapt messaging for crypto-native audiences. Helped achieve a 50% increase in engagement across platforms.
Marketing Content Lead at T2 TKN
December 31, 2024 - August 14, 2025
Produced Telegram and social media content throughout ICO pre-launch phase. Adapted messaging based on real-time feedback to better connect with crypto-native audiences. Helped increase platform engagement by 50% across channels.
Marketing/ Content Ops & Social Media Manager (Independent Contractor) at Insomnia Labs
October 31, 2024 - August 14, 2025
Managed brand voice across X and LinkedIn for crypto clients. Utilized AI tools such as ChatGPT, Gemini, and Claude to produce content rapidly. Increased engagement by 60% through strategic content planning and influencer collaborations. Developed multi-platform content calendars leading to a 40% boost in engagement.
Marketing/Content Ops & Social Media Manager (Independent Contractor) at Insomnia Labs
October 31, 2024 - August 14, 2025
Managed brand voice across X and LinkedIn for crypto clients. Leveraged AI tools such as ChatGPT, Gemini, and Claude to produce content efficiently. Improved engagement by 60% via content strategy and influencer collaborations. Created multi-platform content calendars that increased engagement by over 40%.
Project Assistant | Community Ops (Independent Contractor) at QUOTO Network / NYX Cosmetics (GORJS DAO Project)
July 31, 2024 - August 14, 2025
Developed social media content strategy for global ambassadors ahead of Copa America League. Moderated Discord community during NFT minting phase using AI-driven announcements to resolve issues. Created daily NFT and crypto content integrating market analysis and community culture, leading to 30% engagement growth and 20% community size increase.
Project Assistant | Community Ops (Independent Contractor) at QUOTO Network / NYX Cosmetics (GORJS DAO Project)
July 31, 2024 - August 14, 2025
Developed social media content strategy for Quoto Global Ambassadors during Copa America League. Moderated Discord community during NFT minting phase using AI-driven announcements. Created daily NFT and crypto-related content incorporating market trends and crypto culture, leading to 30% engagement and 20% community growth.
Community Manager (Independent Contractor) at Pop Social
January 31, 2023 - August 14, 2025
Managed Telegram and Discord channels, growing followers to 3.7K in three months by engaging crypto communities and crafting strategic content. Executed a gleam campaign that attracted 33K entries, utilizing influencer collaborations to increase brand visibility and community engagement by 20%. Improved engagement rates by 40% with agile content strategies and quick community responses.
Community Manager (Independent Contractor) at Pop Social
January 31, 2023 - August 14, 2025
Managed Telegram and Discord growth for Popoo, building follower base to 3.7k in 3 months by engaging the crypto community with strategic content. Executed a gleam campaign generating 33k entries and increasing brand visibility and engagement by 20%. Enhanced engagement rates by 40% through agile content strategies and rapid community interaction.
Admin & Social Media Content Operations Manager at FreeCity
October 31, 2022 - August 14, 2025
Grew Instagram and Twitter channels from scratch to over 150K followers. Produced culturally relevant content that consistently achieved engagement rates above 70%. Led influencer collaborations and managed Telegram and Discord channels during NFT growth phase.
Admin & Social Media Content Operations Manager at FreeCity
October 31, 2022 - August 14, 2025
Grew Instagram and Twitter channels organically to over 150k followers. Produced culturally relevant content achieving engagement rates exceeding 70%. Led influencer campaigns and managed Telegram and Discord during NFT growth phase.

Education

BS Tourism Management at De LaSalle University – Cavite, Philippines
January 1, 2010 - April 1, 2014
Diploma in Graphics & Digital Arts at SAE Institute – Dubai, UAE
January 1, 2019 - December 1, 2019
SheFi Season 14 Cohort (Crypto, Web3, AI) at Remote – USA
January 1, 2025 - August 14, 2025
BS Tourism Management at De LaSalle University – Cavite, Philippines
January 11, 2030 - April 1, 2014
Diploma in Graphics & Digital Arts at SAE Institute – Dubai, UAE
January 11, 2030 - December 1, 2019
SheFi Season 14 Cohort (Crypto, Web3, AI) at Remote – USA
January 1, 2025 - August 14, 2025

Qualifications

Driving License No.: 3774 533 (Dubai)
January 11, 2030 - December 20, 2029
Driving License No.: 3774 533
January 11, 2030 - December 20, 2029

Industry Experience

Software & Internet, Financial Services, Media & Entertainment, Gaming, Professional Services