Digital marketing and brand strategy professional with over 20 years of international experience helping companies grow through clear positioning, effective campaigns, and customer-centric storytelling. My background combines strategic marketing leadership with hands-on execution across digital channels, content marketing, and performance-driven campaigns.
Throughout my career I have worked across consumer goods, FMCG, beauty, and e-commerce environments, developing marketing strategies that translate product value into compelling customer experiences. I have led brand development, digital acquisition initiatives, and content ecosystems designed to increase visibility, engagement, and conversion across websites, social media, and email channels.
I am particularly comfortable working in fast-moving and entrepreneurial environments where marketing needs to combine creativity with measurable results. My approach integrates data analysis, customer insights, and clear messaging to optimize campaigns and continuously improve performance. From developing social media content strategies and managing digital campaigns to producing newsletters, marketing materials, and storytelling assets, I enjoy transforming product features into engaging narratives that resonate with customers.
Having collaborated with cross-functional teams and founders across multiple markets, I am used to aligning marketing initiatives with broader business objectives while maintaining a strong focus on execution and measurable impact. I am highly organized, autonomous, and comfortable working remotely while managing multiple projects in parallel.
I am motivated by opportunities to support growing brands in building stronger digital visibility, connecting with their audiences, and turning marketing efforts into sustainable business growth.
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