Digital marketing and brand strategy professional with over 20 years of international experience helping companies grow through clear positioning, effective campaigns, and customer-centric storytelling. My background combines strategic marketing leadership with hands-on execution across digital channels, content marketing, and performance-driven campaigns. Throughout my career I have worked across consumer goods, FMCG, beauty, and e-commerce environments, developing marketing strategies that translate product value into compelling customer experiences. I have led brand development, digital acquisition initiatives, and content ecosystems designed to increase visibility, engagement, and conversion across websites, social media, and email channels. I am particularly comfortable working in fast-moving and entrepreneurial environments where marketing needs to combine creativity with measurable results. My approach integrates data analysis, customer insights, and clear messaging to optimize campaigns and continuously improve performance. From developing social media content strategies and managing digital campaigns to producing newsletters, marketing materials, and storytelling assets, I enjoy transforming product features into engaging narratives that resonate with customers. Having collaborated with cross-functional teams and founders across multiple markets, I am used to aligning marketing initiatives with broader business objectives while maintaining a strong focus on execution and measurable impact. I am highly organized, autonomous, and comfortable working remotely while managing multiple projects in parallel. I am motivated by opportunities to support growing brands in building stronger digital visibility, connecting with their audiences, and turning marketing efforts into sustainable business growth.

Massimo Caiati

Digital marketing and brand strategy professional with over 20 years of international experience helping companies grow through clear positioning, effective campaigns, and customer-centric storytelling. My background combines strategic marketing leadership with hands-on execution across digital channels, content marketing, and performance-driven campaigns. Throughout my career I have worked across consumer goods, FMCG, beauty, and e-commerce environments, developing marketing strategies that translate product value into compelling customer experiences. I have led brand development, digital acquisition initiatives, and content ecosystems designed to increase visibility, engagement, and conversion across websites, social media, and email channels. I am particularly comfortable working in fast-moving and entrepreneurial environments where marketing needs to combine creativity with measurable results. My approach integrates data analysis, customer insights, and clear messaging to optimize campaigns and continuously improve performance. From developing social media content strategies and managing digital campaigns to producing newsletters, marketing materials, and storytelling assets, I enjoy transforming product features into engaging narratives that resonate with customers. Having collaborated with cross-functional teams and founders across multiple markets, I am used to aligning marketing initiatives with broader business objectives while maintaining a strong focus on execution and measurable impact. I am highly organized, autonomous, and comfortable working remotely while managing multiple projects in parallel. I am motivated by opportunities to support growing brands in building stronger digital visibility, connecting with their audiences, and turning marketing efforts into sustainable business growth.

Available to hire

Digital marketing and brand strategy professional with over 20 years of international experience helping companies grow through clear positioning, effective campaigns, and customer-centric storytelling. My background combines strategic marketing leadership with hands-on execution across digital channels, content marketing, and performance-driven campaigns.

Throughout my career I have worked across consumer goods, FMCG, beauty, and e-commerce environments, developing marketing strategies that translate product value into compelling customer experiences. I have led brand development, digital acquisition initiatives, and content ecosystems designed to increase visibility, engagement, and conversion across websites, social media, and email channels.

I am particularly comfortable working in fast-moving and entrepreneurial environments where marketing needs to combine creativity with measurable results. My approach integrates data analysis, customer insights, and clear messaging to optimize campaigns and continuously improve performance. From developing social media content strategies and managing digital campaigns to producing newsletters, marketing materials, and storytelling assets, I enjoy transforming product features into engaging narratives that resonate with customers.

Having collaborated with cross-functional teams and founders across multiple markets, I am used to aligning marketing initiatives with broader business objectives while maintaining a strong focus on execution and measurable impact. I am highly organized, autonomous, and comfortable working remotely while managing multiple projects in parallel.

I am motivated by opportunities to support growing brands in building stronger digital visibility, connecting with their audiences, and turning marketing efforts into sustainable business growth.

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Language

Italian
Fluent
English
Fluent
French
Fluent
Spanish; Castilian
Beginner

Work Experience

Chief Marketing Officer at GETI Trade Sa
September 30, 2024 - August 14, 2025
Defined brand strategy and product architecture, building 10 product lines across 4 sub-brands. Scaled the business to over $50M annual revenue in 12 countries within 3 years. Served on the executive board contributing to business development, financing, and operations. Recruited and led a global marketing and sales team of over 100 staff. Executed full go-to-market strategies including over 300 branded stores, social initiatives, and stakeholder campaigns. Strengthened supplier and partner relationships across 4 continents. Led the creation of Good Lait, an FMCG brand for West African traditional food markets.
Global Brand Director at CYSPERA (Scientis)
September 1, 2024 - Present
Redefined global marketing strategy and implementation across all touchpoints. Delivered a new brand strategy and consolidated visual identity across teams and markets. Led portfolio rationalization and developed 5+ new SKUs for professionals and home use. Co-led redefinition of medical positioning and communication platforms. Directed packaging and communication asset redesign from concept to production. Oversaw international launches in the US and APAC with full go-to-market execution and local adaptation. Led development and rollout of new global website and e-commerce platform. Managed marketing activities across PR, digital, congresses, promotional tools, trainings, and social media. Tasked with the global transformation of Cyspera brand in medical aesthetics.
Founder at Daje!
September 30, 2020 - August 14, 2025
Developed business model, brand strategy, and operational plans from the ground up. Managed P&L, HR, communications, supply chain, and expansion. Recruited and led a team of 20+ staff, 4 board members, and 50+ external partners. Founded and scaled a fast-casual food concept serving over 30,000 customers annually at two outlets.
Freelance Creative Director / Copywriter at Freelance
April 1, 2014 - Present
Delivered concept-to-execution campaigns across TV, digital, print, and social media for clients such as Nespresso, Swatch, Nestlé, FIVB, McDonald’s, Alexion, British Airways, SIG, TPG, Caran d’Ache. Example impact: FIVB campaign generated over 21 million impressions and 25,000 direct ticket sales. Served as creative and strategic advisor to agencies and brands locally and internationally.
Group Creative Director at Saatchi & Saatchi
March 31, 2014 - August 14, 2025
Led creative development for global healthcare brands across the EMEA network. Managed a team of 30+ creatives and 50+ global stakeholders. Delivered a global campaign platform adopted in over 30 countries with notable market share growth.
Senior Copywriter at Saatchi & Saatchi
January 31, 2013 - August 14, 2025
Developed multi-platform campaigns across TV, print, POS, digital, and social media. Collaborated with strategy and client teams for concept planning and execution. Delivered award-winning campaigns for Novartis (Otrivin, Voltaren), Swisscom, Pampers, Orange, and Emirates.
Lecturer for Master’s and PhD-level courses in Advertising, Marketing & Branding at La Sapienza University Rome / IED - Istituto Europeo di Design Rome
December 31, 2011 - August 14, 2025
Delivered 50+ hours of lectures over 5 years, training over 150 students in advertising, marketing, and branding.
Copywriter at Saatchi & Saatchi
December 31, 2008 - August 14, 2025
Created national and international campaigns across print, radio, TV, and digital for clients including Alitalia, Enel, Greenpeace, P&G, Renault, and Sony Pictures. Earned multiple national and international awards for creative excellence.
Chief Marketing Officer at GETI Trade Sa
April 1, 2020 - Present
Defined brand strategy and product architecture; built 10 product lines across 4 sub-brands. Scaled the business to $50M+ annual revenue across 12 countries in under 3 years. Served on the executive board, contributing to business development, financing, and operations.
Founder at Daje!
June 1, 2015 - September 1, 2020
Developed business model, brand strategy, and operations from ground up. Managed P&L, HR, communications, supply chain, and expansion plans.
Consultant at Massimo Caiati
April 1, 2014 - Present
Delivered concept-to-execution campaigns across TV, digital, print, and social for various global clients.
Group Creative Director at Saatchi & Saatchi
February 1, 2013 - March 1, 2014
Led creative development for global healthcare brands across the EMEA network; oversaw a team and managed global stakeholders.
Senior Copywriter at Saatchi & Saatchi
January 1, 2009 - January 1, 2013
Developed multi-platform campaigns across various media; collaborated with various teams for concept and execution.
Copywriter at Saatchi & Saatchi
February 1, 2003 - December 1, 2008
Created national and international campaigns across print, radio, TV, and digital for various global brands.
Branding | Marketing | Advertising Consultant at Massimo Caiati
April 1, 2014 - Present
Delivered concept-to-execution campaigns across various media for clients like Nespresso and McDonald’s, generating significant market impact.
Consultant at Massimo Caiati Branding | Marketing | Advertising
April 1, 2014 - Present
Delivered comprehensive campaigns across various platforms for high-profile clients, including Nespresso and McDonald's, achieving significant engagement.

Education

Bachelor of Arts with High Honors in Advertising at LUMSA Rome University
November 1, 2001 - November 30, 2001
Bachelor's Degree at LUMSA University
November 1, 1998 - November 1, 2001
Bachelor's Degree at LUMSA University
January 1, 1998 - November 1, 2001
Diploma Universitario at LUMSA University
November 1, 2001 - November 1, 2001

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Healthcare, Life Sciences, Retail, Media & Entertainment