Navisa Sabeti

Designed and developed an AI-powered ad creation tool from concept to delivery, enabling small business owners to generate campaigns quickly and accurately. Conducted user interviews and usability testing to ensure AI outputs were clear, trustworthy, and aligned with business goals. Created iterative prototypes in Figma, integrated feedback loops, and delivered designs using the company’s design system for consistency and accessibility. Collaborated closely with engineers, product managers, and stakeholders to ensure high-quality implementation and a seamless user experience. Documented design decisions and supported QA testing for smooth launch.

Designed the company’s marketing website from the ground up, creating a modern, conversion-focused user experience aligned with brand identity. Developed responsive, visually engaging layouts showcasing the company’s services and career opportunities. Created style guides and reusable design components to ensure consistency across pages. Collaborated with marketing to align design choices with business goals and optimize for lead generation. Integrated analytics tools to measure engagement and inform future design iterations.

Completely redesigned an outdated internal CMS, transforming it into an intuitive, visually cohesive, and easy-to-use platform for campaign automation. Streamlined complex workflows into clear, user-friendly interfaces, significantly improving navigation and reducing user errors. Applied Material Design principles to modernize the UI, ensuring consistency and accessibility. Produced wireframes, high-fidelity prototypes, and interactive mockups in Figma to communicate the new vision. Validated design decisions through usability testing, directly addressing user pain points and improving overall satisfaction.