Giovanna Gipponi
I am a creative professional with a background in communication and digital media, possessing a deep understanding of social media management as well as offline and online community engagement.
About
I am a creative professional with a background in communication and digital media, possessing a deep understanding of social media management as well as offline and online community engagement. I have experience in both internal and external communications and am skilled at creating visual and written content that resonates and drives impact. My goal is to help companies connect authentically with their audience through creative and effective storytelling.
I am passionate about technology, innovation, and community building. I thrive in dynamic, hybrid work environments where I can lead campaigns, create multi-format content, and develop strategies that increase visibility and engagement for educational and entrepreneurial programs at a national level.
- 8 years' experience
- Joined August 2025
Skills· 10
Languages
- Spanish; CastilianFluent
- EnglishAdvanced
- ItalianIntermediate
- GermanIntermediate
Industry experience
- Education
- Healthcare
- Media & Entertainment
- Professional Services
- Non-Profit Organization
More experts in Frankfurt am Main, Germany
Work experience
Managed paid social media campaigns and B2B marketing on platforms such as Facebook, TikTok, and Instagram. Produced product photography and advertising materials. Administered networks and developed strategies to grow digital and commercial presence. Analyzed social network statistics. Monitored and responded to comments, messages, and brand mentions.
Led content planning and increased social media results by 315% across platforms including Facebook, TikTok, and Instagram. Designed and created content optimized for SEO and B2B marketing. Managed internal communications and newsletter distribution. Coordinated promotion and coverage of events organized by the foundation and hospital. Created and coordinated printed and audiovisual materials for various departments. Monitored and responded to comments, messages, and brand mentions.
Expert in portrait portfolios, working with numerous models and artists. Created graphic material for various brands with a strong background in artistic and conceptual photography. Managed shoot conceptualization, mood boards, scouting of places, materials, and models. Responsible for photo editing and printing.
Education
Certifications and awards
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