Client: Ericsson USA
Production: Valtech Radon
Year: 2025
Format: 2-minute high-impact launch video for the U.S. corporate website
Role: Video Editor

About the Project

As part of Ericsson’s U.S. brand communications, a two-minute, fast-paced video was produced to feature prominently on the company’s American homepage. The film was designed to showcase Ericsson’s long history and impact in the United States, blending archival material, modern footage, and dynamic motion graphics to engage both new and returning visitors.

The goal was to create a visually striking and energetic piece that positioned Ericsson as an innovative technology leader with deep roots in the American market.

My Role as Video Editor

Narrative Structure: Built the overall structure and visual flow of the piece, ensuring a coherent and engaging progression from start to finish, while working from an existing script.

Editing: Combined historical imagery, recent video content, and rapid-cut sequences to maintain momentum and visual interest.

Graphics & Branding: Applied motion graphics and text overlays consistent with Ericsson’s global brand guidelines.

Audio Integration: Synced music and sound design to match the pace and amplify emotional impact.

Delivery: Prepared optimized final files for web streaming, ensuring fast load times and high visual quality.

Outcome

Delivered a visually engaging, historically rich video that served as a flagship asset on Ericsson’s U.S. homepage.

Successfully balanced brand heritage with a modern, forward-looking presentation, contributing to a strong first impression for site visitors.

Client: Byggmax
Production: Valtech Radon
Year: 2025
Format: Digital campaign film, social media clips, and web content
Role: Video Editor

About the Project

Byggmax launched the Woodworking of the Year Award to celebrate and reward creativity in woodworking among both amateurs and professionals. The campaign showcases the winner and finalists through inspiring films that highlight their work, creative process, and personal stories.

The goal of the campaign was to strengthen Byggmax’s brand as more than just a supplier of building materials – positioning it as a supporter of craftsmanship, creativity, and the DIY community.

My Role as Video Editor

Media Management: Received, organized, and quality-checked footage from multiple sources and shooting days.

Editing: Assembled interviews, B-roll, and product shots into a cohesive narrative with the right pacing and tone for the target audience.

Graphics & Titles: Integrated campaign branding, including intro/outro animations, lower thirds, and captions for social media versions.

Audio Mix: Balanced dialogue, music, and ambient sound for a polished final delivery.

Deliverables: Produced multiple versions and formats (full-length, short cuts, square, and vertical) for publication on web, Instagram, Facebook, and YouTube.

Outcome

Delivered final films that effectively showcased the award winner and finalists in an inspiring and engaging way.

Content optimized for multiple platforms, resulting in strong reach and audience engagement.