Available to hire
I am a native English (Canadian) and Portuguese (Portugal) speaker with international experience in marketing, communications, branding, digital, content, SEO, paid ads, advertising, media, partnerships, sales, client management, and events. I work with brands to drive revenue growth and strengthen their presence across various sectors including pharma, healthcare, life sciences, financial services, and luxury hospitality.
With expertise in developing and implementing global multi-channel marketing strategies, managing multi-million euro budgets, leading teams, and executing impactful digital campaigns, I have contributed to significant revenue and engagement growth. I am passionate about leveraging data-driven marketing and creative strategies to help businesses expand and succeed in new markets.
Experience Level
Expert
Expert
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Expert
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Expert
Expert
Language
English
Fluent
Portuguese
Fluent
French
Advanced
Spanish; Castilian
Intermediate
Work Experience
Marketing Consultant & Copywriter | Content, SEO, Digital, 360º Strategy at Various Clients
January 1, 2023 - PresentPart-time Technical & Content SEO Specialist for a Canadian digital marketing agency; SEO Copywriter for House of Communication Berlin; consulting for multiple clients including AI SaaS startup, hospitality, wellness brands, IT recruitment, PR agency, and tech networking platform. Responsible for SEO, content creation, digital marketing, and 360º strategy across EMEA.
Head of Marketing, Content & Digital at Bomporto Hotels
December 31, 2023 - August 14, 2025Directed and developed global marketing strategies for 16 B2B and B2C brands in luxury hospitality. Achieved a 5,592% revenue increase from email marketing, 500% growth in social media followers, and 238% revenue growth from paid advertising campaigns generating over €1.2 million. Led rebranding and new hotel launch efforts resulting in significant revenue lifts and record occupancy rates. Managed €500k-€800k budgets and a team of 9, coordinating global teams and agencies. Delivered SEO, copywriting, content marketing, and digital strategy for thousands of campaign assets.
Regional Marketing Manager, Content & Digital at Athena Advisers
May 1, 2020 - August 14, 2025Managed launch of 200+ products across multiple countries covering marketing, media, PR, social media, events, and sales. Co-developed brand, SEO, and paid ads strategies driving 41% annual sales growth and 62% increase in lead generation. Improved product launch time by 77% through market research and new tools. Led content marketing development across multiple formats and digital platforms. Oversaw partnerships and strategic projects.
Marketing and Sales Manager at Private Equity Insights
July 1, 2018 - August 14, 2025Managed key client accounts in North America, DACH, Benelux, Singapore markets, generating €500,000 pipeline and closing €150,000 revenue in six months. Conducted market research, lead generation, partnership management, developed marketing materials, executed events, and trained sales and marketing teams improving performance by 55%.
Marketing and Business Development Consultant at Laminar Projects
January 1, 2018 - August 14, 2025Consulted a construction engineering start-up on market research, lead generation, sales negotiation, and marketing strategy including content and SEO. Helped redesign website structure contributing to 52% YoY revenue growth.
Marketing Specialist, Group Benefits at Sun Life Financial Canada
February 1, 2017 - August 14, 2025Managed a $2M budget for national advertising and media for five key accounts across Canada. Designed project management and onboarding systems reducing oversight and onboarding times, boosting team productivity by 300%. Managed copywriting, translations and compliance for marketing materials globally collaborating with cross-functional teams.
Marketing and Data Analyst at Analytic Smart
January 1, 2016 - August 14, 2025Analyzed data, performed forecasts and competitor analysis for Fortune 500 clients. Developed marketing strategies, content, and sales materials supporting market research and new product launches.
Communications & Events Coordinator at Antibody Healthcare Communications (Dentsu)
January 1, 2015 - August 14, 2025Coordinated 80+ pharmaceutical events across Canada, managing communications, client reporting, budgets, bookings, and creating onboarding manuals for employees.
Marketing Consultant & Copywriter | Content, SEO, Digital, 360º Strategy at Various Clients
January 1, 2023 - PresentWorking part-time as a Technical & Content SEO Specialist for a Canadian digital marketing agency; freelancing as an SEO copywriter for House of Communication Berlin; and consulting for diverse clients including an AI SaaS startup, sustainable co-living/co-working brand, 4-star hotel, IT recruitment agency, hospitality & travel agency, wellness brands, tech networking platform, and PR agency.
Head of Marketing, Content & Digital at Bomporto Hotels
December 31, 2023 - August 14, 2025Directed global multi-channel marketing strategies for 16 B2C and B2B luxury hospitality brands, expanding into new markets like UAE, Scandinavia, DACH, and Benelux. Achieved 5,592% revenue increase from email marketing, over 500% social media follower growth with +8% engagement, and boosted return rates from 4% to 26%. Led Meta and Google paid advertising campaigns resulting in 238% revenue growth and €1.2 million net revenue in 2022 with 25% ROI. Created rebranding strategies increasing revenue by 65% YoY, doubling website conversion rates, and overseeing brand identity and marketing for new hotel opening with record-breaking 42% occupancy. Managed €500-800k+ budgets, hired and led a team of 9, collaborating with global partners and agencies. Developed content marketing strategies and led creation and SEO editing for thousands of marketing assets.
Regional Marketing Manager, Content & Digital at Athena Advisers
May 1, 2020 - August 14, 2025Launched 200+ real estate and hospitality products across Portugal, Spain, France, Switzerland, and Brazil with global marketing, media, advertising, PR, social media, events, and sales oversight. Co-developed brand, SEO, and paid ads strategies driving 41% YoY sales growth and 62% lead generation increase YoY. Reduced go-to-market launch time by 77% through data analytics and new tools. Hired and trained multiple employees across 7 offices and hundreds of partners to sustain rapid growth. Led content marketing creating numerous assets including websites, blogs, newsletters, guides, presentations, videos, and ad campaigns supporting the sales growth.
Marketing and Sales Manager at Private Equity Insights
July 1, 2018 - August 14, 2025Managed key client accounts across North America, DACH, Benelux, and Singapore generating €500,000 in pipeline sales and closing €150,000 revenue within 6 months. Conducted market and competitor research; developed marketing materials and online/offline events at 5-star hotels. Managed partnerships, prospecting, and lead generation. Trained 4 new marketing and sales employees, boosting team performance by 55%.
Marketing and Business Development Consultant at Laminar Projects
January 1, 2018 - August 14, 2025Consulted for a construction engineering startup focusing on market research, prospecting, lead generation, sales contract negotiations, marketing, content and SEO strategy development, and website redesign. Helped achieve 52% year-over-year revenue growth.
Marketing Specialist, Group Benefits at Sun Life Financial Canada
February 1, 2017 - August 14, 2025Managed a $2 million budget for national advertising and media initiatives covering five key accounts and over 60 national events and partnerships in Canada. Designed and implemented a project management system saving 400 hours annually and co-developed an onboarding program increasing team productivity by 300%. Managed copywriting, translation, proofreading, and distribution of marketing materials across global markets ensuring consistency and compliance.
Marketing and Data Analyst at Analytic Smart
January 1, 2016 - August 14, 2025Analyzed data and developed budget and sales forecasts for Fortune 500 companies in pharmacies, supermarkets, and CPG brands. Conducted competitor analysis, market research, proposal creation, and content development for marketing and social media.
Communications & Events Coordinator at Antibody Healthcare Communications (Dentsu)
January 1, 2015 - August 14, 2025Coordinated over 80 pharmaceutical events in Canada; managed online and offline communications, client and event reporting, budgeting, hotel bookings, contract negotiation, and travel arrangements. Developed onboarding manual for new employees.
Marketing Consultant & Copywriter | Content, SEO, Digital, 360º Strategy at Various Clients
January 1, 2023 - PresentPart-time consultant and freelancer working remotely across EMEA for diverse clients including a Canadian digital marketing agency, House of Communication Berlin, AI SaaS startups, hospitality, wellness brands, tech networks, and PR agencies. Specializing as a Technical & Content SEO Specialist and SEO Copywriter to deliver holistic digital marketing strategies and content solutions.
Head of Marketing, Content & Digital at Bomporto Hotels
December 31, 2023 - August 14, 2025Directed global multi-channel marketing strategies for 16 B2C and B2B luxury hospitality brands, expanding into international markets including UAE and Scandinavia. Achieved significant revenue growth in email marketing and social media, led digitalpaid campaigns with €1.2 million net revenue and 25% ROI in 2022. Executed a successful rebranding and new hotel launch project that boosted occupancy rates and direct sales using brand identity, SEO, web/app design, and content marketing. Managed €500-800k+ budgets and led a 9-person team.
Regional Marketing Manager, Content & Digital at Athena Advisers
May 1, 2020 - August 14, 2025Managed launch of 200+ real estate and hospitality products across multiple countries. Co-developed marketing, SEO, and paid ads campaigns driving 41% year-over-year sales growth and 62% lead generation increase. Reduced go-to-market launch time by 77% via data analytics and new tooling. Hired and trained teams across seven offices and managed partnerships globally. Created extensive marketing content fueling sales growth including websites, blogs, videos, social media, and ads.
Marketing and Sales Manager at Private Equity Insights
July 1, 2018 - August 14, 2025Managed top-tier client accounts generating €500,000 in pipeline sales and €150,000 in closed sales within six months. Conducted market research, competitor analysis, prospecting and lead generation. Developed marketing materials, managed events at 5-star hotels, and trained four marketing and sales employees increasing team performance by 55%.
Marketing and Business Development Consultant at Laminar Projects
January 1, 2018 - August 14, 2025Consulted remotely for a construction engineering startup, leading market research, prospecting, and sales contract negotiations. Developed marketing, content, and SEO strategies and assisted with website redesign to contribute to a 52% revenue growth year over year.
Marketing Specialist, Group Benefits at Sun Life Financial Canada
February 1, 2017 - August 14, 2025Managed a $2M annual marketing budget and national advertising/media for five key accounts and over 60 events and partnerships. Designed project management systems reducing oversight and onboarding times significantly, increasing team productivity by 300%. Oversaw copywriting, translations, compliance and global marketing materials coordination for multi-region markets.
Marketing and Data Analyst at Analytic Smart
January 1, 2016 - August 14, 2025Analyzed data and compiled forecasts for Fortune 500 companies in retail categories. Conducted competitor and market research, created proposals, and developed content strategies for marketing and sales activities.
Communications & Events Coordinator at Antibody Healthcare Communications (Dentsu)
January 1, 2015 - August 14, 2025Coordinated over 80 pharmaceutical events across Canada, managing communications, reporting, budgeting, venue bookings, contract negotiations, and logistics. Developed onboarding manuals.
Marketing Consultant & Copywriter | Content, SEO, Digital, 360º Strategy at Various Clients
January 1, 2023 - PresentWorking part-time with a Canadian digital marketing agency as a Technical & Content SEO Specialist, freelancing as an SEO Copywriter, and consulting for diverse clients including an AI SaaS startup, sustainable brands, hotels, IT recruitment, hospitality and wellness sectors, and PR agencies.
Head of Marketing, Content & Digital at Bomporto Hotels
December 31, 2023 - August 14, 2025Directed global multi-channel marketing strategies for 16 B2C and B2B brands, expanding into new markets. Achieved a 5,592% revenue increase from email marketing, over 500% social followers growth, led paid advertising campaigns generating €1.2M in net revenue with 25% ROI, and created successful rebranding and new hotel launch strategies. Managed budgets €500k-800k+, hired and trained a team of 9, and coordinated global partners and agencies. Delivered content marketing and SEO strategies across thousands of assets.
Regional Marketing Manager, Content & Digital at Athena Advisers
May 1, 2020 - August 14, 2025Oversaw launch of 200+ products across multiple countries, managing marketing, media, PR, social media, events, and sales globally. Co-developed SEO and paid ads strategies driving 41% YoY sales growth and 62% lead generation increase. Reduced GTM launch time by 77%, hired and trained 6 employees, and developed hundreds of marketing assets fueling growth.
Marketing and Sales Manager at Private Equity Insights
July 1, 2018 - August 14, 2025Managed top-tier client accounts generating €500,000 in pipeline sales and closing €150,000 in 6 months. Conducted market research, strategy, prospecting, lead generation, partnership management, offline and online marketing materials, events management, and employee training that boosted team performance by 55%.
Marketing and Business Development Consultant at Laminar Projects
January 1, 2018 - August 14, 2025Consulted for a construction engineering business focusing on market research, prospecting, lead generation and contract negotiations. Developed comprehensive marketing, content and SEO strategy, and redesigned website contributing to 52% YoY revenue growth.
Marketing Specialist, Group Benefits at Sun Life Financial Canada
February 1, 2017 - August 14, 2025Managed $2M annual marketing budget for national advertising and media, organizing over 60 events and partnerships. Designed project management system saving 400+ hours annually, co-developed onboarding program improving productivity by 300%, and ensured branding and compliance across global marketing materials.
Marketing and Data Analyst at Analytic Smart
January 1, 2016 - August 14, 2025Analyzed data, compiled budgets and sales forecasts, performed competitor analysis, created sales proposals, and developed marketing content for Fortune 500 clients in retail and CPG sectors.
Communications & Events Coordinator at Antibody Healthcare Communications (Dentsu)
January 1, 2015 - August 14, 2025Coordinated 80+ pharmaceutical events across Canada, managing communications, client reporting, budgeting, venue bookings, contract negotiations, and onboarding documentation.
Education
Intensive Digital Marketing Certificate at Digital Marketing School, Lisbon, Portugal
January 1, 2025 - December 31, 2025Intensive SEO and Paid Ads Certificate at Digital Marketing by Marco Gouveia, Lisbon, Portugal
January 1, 2020 - December 31, 2020Post-Graduation Marketing and Business Management at George Brown College, Toronto, Canada
January 1, 2015 - December 31, 2015BA Business Communications – Marketing and Advertising at Nova University of Lisbon, Lisbon, Portugal
January 1, 2012 - December 31, 2012Exchange - International Communication Management at The Hague University of Applied Sciences, The Hague, Netherlands
January 1, 2012 - December 31, 2012BSc Civil Engineering at Nova University of Lisbon, Lisbon, Portugal
January 1, 2009 - December 31, 2009Intensive Digital Marketing Certificate at Digital Marketing School, Lisbon, Portugal
January 1, 2025 - January 1, 2025Intensive SEO and Paid Ads Certificate at Digital Marketing by Marco Gouveia, Lisbon, Portugal
January 1, 2020 - January 1, 2020Post-Graduation Marketing and Business Management at George Brown College, Toronto, Canada
January 1, 2015 - January 1, 2015BA Business Communications – Marketing and Advertising at Nova University of Lisbon, Lisbon, Portugal
January 1, 2012 - January 1, 2012Exchange International Communication Management Minor in Risk and Crisis Management at The Hague University of Applied Sciences, The Hague, Netherlands
January 1, 2012 - January 1, 2012BSc Civil Engineering at Nova University of Lisbon, Lisbon, Portugal
January 1, 2009 - January 1, 2009Intensive Digital Marketing Certificate at Digital Marketing School
January 1, 2025 - December 31, 2025Intensive SEO and Paid Ads Certificate at Digital Marketing by Marco Gouveia
January 1, 2020 - December 31, 2020Post-Graduation Marketing and Business Management at George Brown College
January 1, 2015 - December 31, 2015BA Business Communications – Marketing and Advertising at Nova University of Lisbon
January 1, 2012 - December 31, 2012Exchange International Communication Management at The Hague University of Applied Sciences
January 1, 2012 - December 31, 2012BSc Civil Engineering at Nova University of Lisbon
January 1, 2009 - December 31, 2009Intensive Digital Marketing Certificate at Digital Marketing School, Lisbon, Portugal
January 1, 2025 - January 1, 2025Intensive SEO and Paid Ads Certificate at Digital Marketing by Marco Gouveia, Lisbon, Portugal
January 1, 2020 - January 1, 2020Post-Graduation Marketing and Business Management at George Brown College, Toronto, Canada
January 1, 2015 - January 1, 2015BA Business Communications – Marketing and Advertising at Nova University of Lisbon, Lisbon, Portugal
January 1, 2012 - January 1, 2012International Communication Management (Exchange) at The Hague University of Applied Sciences, The Hague, Netherlands
January 1, 2012 - January 1, 2012BSc Civil Engineering at Nova University of Lisbon, Lisbon, Portugal
January 1, 2009 - January 1, 2009Qualifications
Intensive Digital Marketing Certificate
January 1, 2025 - December 31, 2025Intensive SEO and Paid Ads Certificate
January 1, 2020 - December 31, 2020Intensive Digital Marketing Certificate
January 1, 2025 - January 1, 2025Intensive SEO and Paid Ads Certificate
January 1, 2020 - January 1, 2020Intensive Digital Marketing Certificate (SEO, Performance Marketing, Growth Hacking, E-Commerce)
January 1, 2025 - December 31, 2025Intensive SEO and Paid Ads Certificate
January 1, 2020 - December 31, 2020Intensive Digital Marketing Certificate
January 1, 2025 - January 1, 2025Intensive SEO and Paid Ads Certificate
January 1, 2020 - January 1, 2020Industry Experience
Healthcare, Life Sciences, Financial Services, Real Estate & Construction, Non-Profit Organization, Retail, Software & Internet, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
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Expert
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Expert
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Expert
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