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I am a strategic and results-driven Social Media & Event Marketing Specialist with hands-on experience in content creation, campaign management, influencer relations, and live event coordination. I pride myself on my ability to build strong brand identities across platforms and to increase organic engagement and sales through creative and proactive approaches. I am adept at managing multiple projects both independently and as part of a team. Passionate about connecting ideas with people, I continuously seek opportunities to enhance brand presence and drive impactful marketing campaigns in dynamic environments.…I am a strategic and results-driven Social Media & Event Marketing Specialist with hands-on experience in content creation, campaign management, influencer relations, and live event coordination. I pride myself on my ability to build strong brand identities across platforms and to increase organic engagement and sales through creative and proactive approaches. I am adept at managing multiple projects both independently and as part of a team. Passionate about connecting ideas with people, I continuously seek opportunities to enhance brand presence and drive impactful marketing campaigns in dynamic environments.

Gergana Antonova

Social Media Manager, Event Visualizer, Project Manager, +2

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I am a strategic and results-driven Social Media & Event Marketing Specialist with hands-on experience in content creation, campaign management, influencer relations, and live event coordination. I pride myself on my ability to build strong brand identities across platforms and to increase organic engagement and sales through creative and proactive approaches. I am adept at managing multiple projects both independently and as part of a team. Passionate about connecting ideas with people, I continuously seek opportunities to enhance brand presence and drive impactful marketing campaigns in dynamic environments.…I am a strategic and results-driven Social Media & Event Marketing Specialist with hands-on experience in content creation, campaign management, influencer relations, and live event coordination. I pride myself on my ability to build strong brand identities across platforms and to increase organic engagement and sales through creative and proactive approaches. I am adept at managing multiple projects both independently and as part of a team. Passionate about connecting ideas with people, I continuously seek opportunities to enhance brand presence and drive impactful marketing campaigns in dynamic environments.

Available to hire

I am a strategic and results-driven Social Media & Event Marketing Specialist with hands-on experience in content creation, campaign management, influencer relations, and live event coordination. I pride myself on my ability to build strong brand identities across platforms and to increase organic engagement and sales through creative and proactive approaches.

I am adept at managing multiple projects both independently and as part of a team. Passionate about connecting ideas with people, I continuously seek opportunities to enhance brand presence and drive impactful marketing campaigns in dynamic environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Advanced

Bulgarian

Fluent

Work Experience

Junior Event Manager at Advent Group

November 1, 2024 - Present

Organize and manage events connecting universities and prospective students to enhance their interaction and experience. Collaborate with different venues across various regions, establishing strong relationships and managing venue searches to meet event requirements. Oversee all aspects of event organization from initial planning to on-site execution, acting as the project manager on-site to ensure smooth operations and address real-time issues. Led event planning and execution with responsibility for budget development and expenditure tracking. Ensured seamless logistical management, working with diverse teams to guarantee efficient event operations.

Freelance Social Media Specialist at Multiple Clients including F-expert Bulgaria, Z.E.N Sofia, Музикална школа „Поноти“

April 1, 2023 - Present

Managed Instagram, Facebook & TikTok accounts creating full content calendars and campaign plans resulting in over 30,000 organic followers for F-expert in one year and 1,500 for ZEN without paid ads. Created and published engaging Reels, carousels, and Stories with brand-consistent visuals and captions. Launched Meta Ads with monthly budgets up to 800 BGN achieving a highest campaign reaching 45K views and 35K reach. Built and maintained long-term influencer and UGC partnerships (30+ creators). TikTok UGC campaign hit 227.9K views, driving sales through social media campaigns that doubled online orders with above 10% increases in conversion rates. Developed brand voice, strategy, and analytics reports independently, fully managing content creation life cycle.

Marketing Executive & Social Media Specialist at CMYK Ingredients

August 31, 2024 - August 14, 2025

Managed and grew a combined social media community of over 12,500 followers across Instagram and Facebook for multiple brands including Leckar Foods, F-expert Bulgaria, and ZEN Studio Sofia using organic strategies. Launched and managed multiple TikTok accounts generating over 18,000 likes, with top-performing content reaching over 127K views and viral engagement from UGC and influencer videos. Collaborated with 30+ influencers and UGC creators achieving a total reach over 800,000, boosting trust, visibility, and sales through affiliate and branded content strategies. Produced highly engaging content including Reels with up to 38K views, Instagram stories with 700+ reach, and static content reaching over 7,000 people organically. Designed and executed complete content calendars and creative concepts tailored to brand tone and seasonality, and increased direct sales/conversion rates through optimized content and paid support.

Brand Manager & Marketing Communications Manager at Leckar Foods (Part of CMYK Ingredients)

December 31, 2022 - August 14, 2025

Grew social media followers organically from 50 to 5,000 on Instagram and Facebook Likes from 100 to 2,000; launched TikTok account with 150K reach achieving significant engagement metrics. Managed campaign planning and execution including influencer collaborations and new product releases, adding 400 followers and 6K reach through effective campaign strategies. Worked directly with 30+ influencers driving a reach of 700K+ and collaborated with notable influencers. Managed content creation ensuring alignment with brand messaging and strategic goals. Contributed to significant sales growth through organic and direct channel strategies with measurable revenue impact and played a key role in expanding the brand’s presence in the USA via collaborations with US-based influencers and UGC creators.