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I am a creative chameleon with a strategic mind, passionate about transforming ideas into captivating campaigns and stories into powerful brands. From crafting slogans from scratch to building narratives that truly move people, I bring energy, empathy, and determination to every room I enter. My experience spans luxury marketing to startup brand growth, combining insightful data-driven strategies with creative storytelling. I'm committed to delivering impactful results and connecting brands with their audiences through authentic and engaging content.…I am a creative chameleon with a strategic mind, passionate about transforming ideas into captivating campaigns and stories into powerful brands. From crafting slogans from scratch to building narratives that truly move people, I bring energy, empathy, and determination to every room I enter. My experience spans luxury marketing to startup brand growth, combining insightful data-driven strategies with creative storytelling. I'm committed to delivering impactful results and connecting brands with their audiences through authentic and engaging content.

Maria - Ioanna Kopsacheili

Copywriter, Content Strategist, Marketing Strategist, +2

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I am a creative chameleon with a strategic mind, passionate about transforming ideas into captivating campaigns and stories into powerful brands. From crafting slogans from scratch to building narratives that truly move people, I bring energy, empathy, and determination to every room I enter. My experience spans luxury marketing to startup brand growth, combining insightful data-driven strategies with creative storytelling. I'm committed to delivering impactful results and connecting brands with their audiences through authentic and engaging content.…I am a creative chameleon with a strategic mind, passionate about transforming ideas into captivating campaigns and stories into powerful brands. From crafting slogans from scratch to building narratives that truly move people, I bring energy, empathy, and determination to every room I enter. My experience spans luxury marketing to startup brand growth, combining insightful data-driven strategies with creative storytelling. I'm committed to delivering impactful results and connecting brands with their audiences through authentic and engaging content.

Available to hire

I am a creative chameleon with a strategic mind, passionate about transforming ideas into captivating campaigns and stories into powerful brands. From crafting slogans from scratch to building narratives that truly move people, I bring energy, empathy, and determination to every room I enter.

My experience spans luxury marketing to startup brand growth, combining insightful data-driven strategies with creative storytelling. I’m committed to delivering impactful results and connecting brands with their audiences through authentic and engaging content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Greek, Modern

Fluent

English

Fluent

German

Advanced

Turkish

Advanced

French

Beginner

Work Experience

Content Strategist at Vroom Marketing Consultancy

July 1, 2025 - August 14, 2025

Delivered strategic content and performance insights for leading luxury and tech clients including Dior, Ralph Lauren, L'Oréal, and Dassault Systèmes. Crafted storytelling frameworks and creative directions aligned with brand voice and KPIs. Produced in-depth performance and trend reports using HypeAuditor and Reech to inform influencer strategies and social content direction. Led competitive benchmarking across global luxury brands and collaborated with designers and data analysts for platform-native campaigns on Instagram, TikTok, and YouTube.

Content Strategist at Vroom Marketing Consultancy

July 1, 2025 - August 14, 2025

Delivered strategic content and performance insights for leading luxury and tech clients such as Dior, Ralph Lauren, L'Oréal, and Dassault Systèmes. Crafted storytelling frameworks and creative directions aligned with brand voices and KPIs. Produced in-depth performance and trend reports using tools like HypeAuditor and Reech to extract audience insights that informed influencer strategy and social content direction. Led competitive benchmarking of global luxury brands and collaborated with designers and data analysts to execute platform-native campaigns on Instagram, TikTok, and YouTube.

Marketing & Content Creator at Gratitude Handmade Bags

December 1, 2024 - August 14, 2025

Owned the full marketing lifecycle for a growing fashion startup, from brand strategy and creative production to digital performance and lead generation. Increased brand awareness by 25% and website traffic by 15% through compelling marketing strategies and concept photoshoots. Created high-quality lifestyle content contributing to a 10% growth in qualified leads.

Marketing & Content Creator at Gratitude Handmade Bags

December 1, 2024 - August 14, 2025

Owned the full marketing lifecycle for a growing fashion startup, from brand strategy and creative production to digital performance and lead generation. Increased brand awareness by 25% through compelling marketing strategies, boosted website traffic by 15% with three concept photoshoots, and created high-quality lifestyle content contributing to a 10% growth in qualified leads.

Copywriter at Savvy Partners Marketing & Advertising Company

December 1, 2022 - August 14, 2025

Drove creative development and brand storytelling for major clients across sports, lifestyle, and FMCG sectors. Official copywriter of Red Bull Greece; crafted the narrative for the Red Bull Showrun event leading to nationwide attention. Led concepts and copy for Adidas marathon activation and rebranding of Nymfi Beer contributing to significant brand awareness and sales growth. Supported integrated campaigns for Vodafone CU, Unilever, and About You across digital, mobile, and experiential activations.

Copywriter at Savvy Partners Marketing & Advertising Company

December 1, 2022 - August 14, 2025

Drove creative development and brand storytelling for campaigns in sports, lifestyle, and FMCG sectors. Official copywriter of Red Bull Greece, crafting narratives for landmark events and campaigns. Led concept and copy for Adidas activations and rebranding for Nymfi Beer contributing to notable brand awareness and sales increases. Supported integrated campaigns for Vodafone CU, Unilever, and About You across digital, mobile, and experiential activations.

Junior Copywriter at Wunderman Thompson Advertising Company

March 1, 2021 - August 14, 2025

Contributed copy for ATL and digital campaigns across clients including Vodafone Greece. Co-developed an awarded social campaign for AB Vassilopoulos. Contributed to a 10% increase in click-through rates for Vodafone Greece’s 4G launch campaign by crafting standout messaging for print, digital, and OOH media.

Junior Copywriter at Wunderman Thompson Advertising Company

March 1, 2021 - August 14, 2025

Contributed to ATL and digital campaigns including TV, print, OOH, and social platforms. Created content for clients such as Vodafone Greece, boosting click-through rates by 10% for their 4G launch. Co-developed AB Vassilopoulos's award-winning social media activation campaign.

Marketing & Communications Intern at The Coca-Cola Company

August 1, 2018 - August 14, 2025

Supported brand strategy and campaign execution for Coca-Cola Stevia and seasonal activations at the local market. Proposed a bottle redesign adopted by marketing team and coordinated promoter activities and in-store execution for Christmas campaign rollout.

Marketing & Communications Intern at The Coca-Cola Company

August 1, 2018 - August 14, 2025

Supported brand strategy for Coca-Cola Stevia and local seasonal campaigns. Proposed and successully advocated a bottle redesign that was adopted by the marketing team. Assisted in rollout of 2019 Christmas campaign including promoter coordination and in-store monitoring.