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I’m a cross-functional social media and digital content specialist with a track record of delivering socially-led campaigns, community engagement, and global-to-local brand execution across international sports, lifestyle and consumer brands. I’m skilled at developing and coordinating multi-platform content from briefing and campaign planning through localisation, publishing, stakeholder coordination and performance reporting. I work well with creative, PR, eCommerce, production, and global/local teams to ensure visually consistent, audience-relevant content and a strong brand voice, even in fast-moving environments.…I’m a cross-functional social media and digital content specialist with a track record of delivering socially-led campaigns, community engagement, and global-to-local brand execution across international sports, lifestyle and consumer brands. I’m skilled at developing and coordinating multi-platform content from briefing and campaign planning through localisation, publishing, stakeholder coordination and performance reporting. I work well with creative, PR, eCommerce, production, and global/local teams to ensure visually consistent, audience-relevant content and a strong brand voice, even in fast-moving environments.

MANAMI YOSHIYAMA

PRO

Social Media Manager, Content Producer, Content Creator, +4

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I’m a cross-functional social media and digital content specialist with a track record of delivering socially-led campaigns, community engagement, and global-to-local brand execution across international sports, lifestyle and consumer brands. I’m skilled at developing and coordinating multi-platform content from briefing and campaign planning through localisation, publishing, stakeholder coordination and performance reporting. I work well with creative, PR, eCommerce, production, and global/local teams to ensure visually consistent, audience-relevant content and a strong brand voice, even in fast-moving environments.…I’m a cross-functional social media and digital content specialist with a track record of delivering socially-led campaigns, community engagement, and global-to-local brand execution across international sports, lifestyle and consumer brands. I’m skilled at developing and coordinating multi-platform content from briefing and campaign planning through localisation, publishing, stakeholder coordination and performance reporting. I work well with creative, PR, eCommerce, production, and global/local teams to ensure visually consistent, audience-relevant content and a strong brand voice, even in fast-moving environments.

Available to hire

Amsterdam, Netherlands

I’m a cross-functional social media and digital content specialist with a track record of delivering socially-led campaigns, community engagement, and global-to-local brand execution across international sports, lifestyle and consumer brands. I’m skilled at developing and coordinating multi-platform content from briefing and campaign planning through localisation, publishing, stakeholder coordination and performance reporting. I work well with creative, PR, eCommerce, production, and global/local teams to ensure visually consistent, audience-relevant content and a strong brand voice, even in fast-moving environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Japanese

Fluent

English

Fluent

Work Experience

Global Communications & Content Operations Specialist at Global Sports Organisation (Confidential)

October 1, 2025 - Present

Support the execution of global digital communication campaigns across regions, languages and channels; coordinate localisation workflows, content reviews, and QA processes to ensure consistent consumer-facing communications; develop email marketing guidelines and messaging structures; plan and coordinate content across email, push notifications, and digital touchpoints; collaborate with internal stakeholders, creative teams, and regional markets to support campaign rollout and launch readiness; manage high-volume content workflows in live-event environments; contribute to workflow optimization and AI-assisted content processes for scalable campaigns; adapt copy and content direction for different markets and touchpoints.

Social Media Community Manager & Digital Copywriter at adidas Japan K.K.

April 1, 2024 - December 1, 2025

Managed day-to-day social media engagement across Instagram, X and Facebook; monitored audience sentiment and platform trends to identify engagement opportunities, support brand safety and improve communication quality; created and adapted social copy reflecting brand tone of voice and local audience expectations; managed real-time communication during major sports moments; built and optimized response frameworks to improve consistency, response quality and operational efficiency; collaborated with newsroom, PR, retail and eCommerce teams to align campaign messaging; adapted content approaches based on audience behavior and performance insights; supported localization, content QA and publishing workflows in fast-moving campaigns; contributed to community-focused engagement strategies.

B2B Product & Vendor Relationship Management (Non-Surgical Cosmetics) at Grandline Ltd

June 1, 2018 - April 1, 2024

Managed international partner relationships and project coordination across Japan, South Korea, the UK and Europe; coordinated communication and project execution with manufacturers, distributors and external stakeholders across multiple markets; supported commercial and operational planning for product launches, international expansion and brand development initiatives; led negotiations, pricing discussions, contract coordination and production tracking with international partners; represented the company at international exhibitions and events, managing relationships with premium B2B clients, clinics and distribution partners; worked cross-functionally to ensure timely delivery, operational efficiency and issue resolution; built experience communicating product value and market relevance within a premium beauty and aesthetics environment.

Global Newsroom - Social Media Manager at adidas Japan K.K.

January 1, 2017 - June 1, 2018

Owned end-to-end social media operations across adidas Originals and Women categories; developed and executed socially-led campaigns aligned with both global brand direction and local market objectives; managed editorial calendars, content planning, asset delivery, publishing workflows and approval processes; coordinated campaign execution across internal stakeholders and external creative partners; planned and directed local content creation while adapting global campaigns for local market relevance; collaborated with creative, PR, retail, eCommerce and global newsroom teams to support digital activations, product launches and seasonal storytelling; supported visual storytelling and content direction across campaigns; monitored campaign performance and insights to optimize content and audience interaction; reported updates to regional and global stakeholders; managed publishing, monitoring and reporting workflows through Sprinklr; supported interns and junior team members.

Brand Governance & Localisation Specialist ( in-house, Reebok ) at TAG Ltd. Williams Lea Group

January 1, 2013 - January 1, 2017

Managed global-to-local rollout of digital campaigns, PR, newsletters, retail communications and eCommerce content, ensuring consistent brand execution across consumer-facing touchpoints; coordinated localisation workflows, asset delivery, content QA and approval processes across global and local stakeholder teams; provided brand governance support across communications; supported campaign production coordination including local shoots and talent coordination; managed content updates, approvals and version control; collaborated with marketing, PR, eCommerce and creative teams to support launch readiness and local market content adaptation; contributed to SEO-aware eCommerce copy and digital content optimisation for Japanese audiences.